The right offer at the right time is critical to advertising success. Part of knowing the right offer is knowing what stage a customer is in. I thought it might be fun to learn about customer stages through Beauty and the Beast. Enjoy Want to learn more head over to http://bloggerithm.com/blog/facebook-ads-resources-and-tools Will be adding and updating this regularly.

1. Customer Stages
Taught By Molly O’Kane
bloggerithm.com

2. https://www.youtube.com/watch?v=iXfEc4wG208

3. Customer Stages
In the village a beautiful young girl
feels lonely and misunderstood,
because she reads books, and
seems to be the only one.
She daydreams about getting out,
getting a better life, meeting a
prince.
Strangers

4. Customer Stages
Acquaintance
Belle, the girl, goes
looking for him, finds him
there and pleads to let
her father go, in return
for her staying there with
the beast. It's a done
deal and Belle is now
trapped in the castle with
the beast and his staff.

5. Customer Stages
Causal Friend
After Gaston failed,
Belle was reunited
with the Beast.

6. Customer Stages
Intimate Friend
Belle did in fact fall in
love with the Beast,
thus breaking his
spell.

7. Customer Stages
Marriage
Belle did in fact fall in
love with the Beast,
thus breaking his
spell. Marriage

8. Let’s Play a Little Game:
New Product Line Launch
Order the customer stages from
most effective to least effective targeting
Most
Effective Least
Effective

9. Let’s Play a Little Game:
New Product Line Launch
Most
Effective Least
Effective
Marriage
Intimate Friend
Casual Friend
Stranger
Acquaintance

10. Now Let’s Translate this to Facebook Audiences
Marriage Intimate Friend Casual Friend Acquaintance Stranger
Custom Audience
Look A Like
Audience
Core
Audience

11. Now Let’s Translate this to Customer Journey
Marriage Intimate Friend Casual Friend Acquaintance Stranger
7) Advocate
8) Promote
5) Get excited
6) Ascend
3) Subscribe
4) Convert
1) Awareness
2) Engage

12. Steps (Customer Journey)
Stage Example
Awareness Really Great Content
Engage Compelling Content
Subscribe Opt In
Convert Stranger to Friend; low commitment offer small purchase or sign
up for demo
Get excited Deliver on promise
Ascend Can I take you out to dinner
Advocate When asked Recommend
Promote Affiliate or Ambassador (Actively telling others about)

13. ADs
Forced Friendship
It's a done deal and
Belle is now trapped
in the castle with the
beast and his staff.

14. Skipping to Many Steps
Forced Marriage
In the village the ignorant
and manly Gaston is upset
that Belle isn't interested in
him. When her father claims
she is trapped with a beast,
Gaston sees the opportunity
to have him committed to
a mental
hospital, thereby forcing
Belle to marry him.

15. Want More…..
Go to this link
http://bloggerithm.com/blog/facebook-ads-
resources-and-tools

16. If you loved the class, I would love to hear about how
you will use what you learned
Before you leave write a review @Bloggerithm on Facebook
P.S. If you review with 24 hours I will send you a link to
Troubleshooting your Facebook Ads

17. Contact Info:
Molly O’Kane
bloggerithm@gmail.com
Visit: bloggerithm.com