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Jyri Engestrom - Sharing Intentions
- 1. Sharing intentions Jyri Engestrom Twitter: @jyri
- 2. This talk has 3 parts 1. Becoming an obligatory passage point 2. Designing translations 3. Making meaning
- 3. Part I 4 years ago
- 8. Michel Callon: Obligatory Passage Point (OPP)
- 9. Bruno Latour Translations
- 11. Part II Social media is also about translations
- 13. Tweeting
- 18. Addictive also on the creator side
- 19. Sense of lacking (Karin Knorr-Cetina)
- 20. Part III The power of zero transaction costs
- 23. Help people help each other
- 24. Legitimate Peripheral Participation (Jean Lave)
- 25. Facebook = the past
- 26. Foursquare = the present
- 28. ? = the future
- 29. Could intent be translated into a social object?
- 33. Having the right amount of structure = key
- 34. Touch UI
- 35. Fred Wilson “Every big powerful technology company has met a new technology that has undone their dominance. For Microsoft it was open source and the Internet. http://www.avc.com/a_vc/2011/01/ building-better-social-graphs- continued.html For Google, it appears that it may be social. For Facebook, it appears that it may be mobile.”
- 36. Tapping > typing Social gestures: simple yet meaningful
- 37. A disruptive service has to be: ✓ Simpler ✓ More fun ✓ More useful
- 38. Structured data is now available
- 39. John Battelle After three months of checkins “I expected a bit more...human contact.” http://battellemedia.com/archives/2010/04/foursquare_- _i_wish_it_was_better_for_me
- 40. What do you get when you combine • Mobile touch UI • Structured data • Real time push notifications
- 41. Tap to share what you want to do
- 42. Tap to share what you want to do
- 48. ✓ Sent
- 49. A reply from @slazar on Twitter
- 51. Win!
- 52. Ditto! I want to
- 53. 5 takeaways 1. Define your social object 2. Design your translations 3. Enable legitimate peripheral participation 4. Become an obligatory passage point 5. Make meaning
Notas del editor
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- the primary actor tries to establish itself as an obligatory passage point (OPP) between the other actors and the network, so that it becomes indispensable.\n
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- Heterogeneous networks: relations that are simultaneously material (between things) and semiotic (between concepts).\nActor-network theory tries to explain how material–semiotic networks come together to act as a whole (for example, a school is both a network and an actor that hangs together, and for certain purposes acts as a single entity)\nSocial relations, in other words, are only ever in process, and must be performed continuously.\n
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- “temporary absence or suspension of breathing, or shallow breathing, while doing e-mail”. \n
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- On the creation side, addiction too: how many here feel you really should be tweeting more?\n
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- Let’s look at the Ditto user interface again: you tap the button to share what you want to do.\n\nPoint 1: Simplicity (no typing)\n
- This is how you create a new post on Ditto. If I want to select where I’m going, I can select the movie by tapping this link.\n
- I was talking with some friends about going to see Source Code. So I picked it. Another one of my friends had already starred it, reinforcing my decision.\n
- I wrote “tonight” to signal it was happening later tonight.\n
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- Since I had shared it out to Twitter, I started receiving replies there too.\n
- Today we launched a web version of the conversation threads and a short url, dit.to. Ditto makes it easy to make recommendations, and my decision was influenced by the replies I got.\n\nPoint 2: Fun (trophies)\n
- I got the help I didn’t even know I needed!\n\nPoint three: Usefulness\n
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