1. Apps Marathon The BlackBerry Experience Ruud-Jan van der Sluis rvandersluis@rim.com Alliance Manager - Benelux

4. Over 4 million downloads per day and growing

5. 108 markets, 26 currencies

6. Carrier billing support

7. Subscriptions and Payment Services2 Global Opportunity and Reach

9. Digital Compass and NFC

10. HD Video Recording and Playback (720p)

11. Support for OpenGL 2.0

12. Performance and Multimedia Enhancements in BrowserCreate apps using Java or Web Standards

13. Native App Integration Always-On Experience Personalized & Contextualized Proactive Notifications Email, Contacts, Calendar Location-Aware Camera, Media Player Automated Updates Social Integration Maps, Phone Event-Driven Experiences Simplicity. Peace of Mind. Relevancy. Intimate Customer Relationship. Transcend the “app” experience and the dependency on your “icon” by becoming an integrated part of the device experience BlackBerry Super Apps

14. BBM Social Platform Increased engagement, stickiness and monetization Drive viral adoption of your applications Create entirely new apps as plugins to BBM! Not just for consumer apps! Available for Java and BlackBerry WebWorks platform

15. BlackBerry® PlayBook™ Uncompromised web browsing GPS, Accelerometer, Gyroscope and Digital Compass Out-of-the-box enterprise support True multitasking WiFi 802.11 b/g/n High performance multimedia 1GHz Dual core processor 1GB of RAM 7” 1024x600 capacitive touch screen Less than half an inch thick Four finger multi-touch Two HD video cameras with HDMI out Built-in support for Adobe Flash 10.2 and HTML 5 QNX technology: the most powerful, reliable, user friendly tablet os

16. BlackBerry Tablet OS Payment Service, Advertising Service, App World ✓ Java Adobe AIR Flash 10.2 WebWorks Native HTML5 QNX Neutrino Micro-Kernel OS Adobe AIR SDK and NEW BlackBerry WebWorks SDK now available Native SDK and Android App Player coming soon

17. Key Statistics 4 million Average Daily Downloads 35 million Downloads of App World client Available in 100+ Countries 6 Languages –(EFIGS, Brazilian Portuguese) 26 Currencies Carrier Billing with multiple major carriers Over40,000 apps available for download or purchase including4,000+ apps for BlackBerry PlayBook FREE to register as a vendor and FREE to submit apps and upgrades

19. Editorialized Merchandising

20. Country Level Pricing

21. “Carrier Shelf”

23. App World Submission Walk Through 1.) Descriptive Information 3.) Icons and Screenshots 2.) Supported Languages 4.) Country and Carrier Restrictions 3.) Review and Submit 2.) Add Releases

24. Code Signing To distribute an application for use on a BlackBerry PlayBook tablet, Developers must first sign their applications. The signing process adds cryptographic hash values to the application package (BAR file) which help verify the authorship of the application to other users and the BlackBerry® Tablet OS. Developers need to request Code Singing Keys from RIM at: https://www.blackberry.com/SignedKeys/rimKeys.do. Developer cannot install and run unsigned applications on a secure device unless they have a so called debug token installed A debug Token is a signed bar file once installed on the device will allow to develop and debug unsigned application on secure PlayBook hardware device.

25. Getting Started Download Tools, Sample Code, Docs, and Videos BlackBerry® Developer Zone www.blackberry.com/developers Ask for help Support Forums supportforums.blackberry.com Issue Tracker blackberry.com/developers/issuetracker Stay In Touch Twitter® @BlackBerryDev Blog devblog.blackberry.com Get Connected Developer Groups blackberry.com/developers/community Alliance Program blackberry.com/partners

26. BlackBerry Developer Conferences

27. Thank you