Fortumo: "Third Party In-app Payments"
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Fortumo is a mobile payments company founded in 2007 that provides mobile operator billing in 75 countries. They have a team of 45 people across 5 offices in Europe, US and Asia. Their self-servicing platform focuses on emerging markets and the long tail of app developers. To increase revenues globally, they recommend focusing on emerging markets, using alternative payment methods like mobile operator billing, and alternative distribution channels beyond app stores. Mobile operator billing converts at higher rates than credit cards in many markets due to its ease of use.
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Fortumo: "Third Party In-app Payments"
- 1. Third Party In-App Payments! Tarvo Topolev, Fortumo
- 2. 2 Fortumo! Founded in 2007 Mobile operator billing in 75 countries Offices in Europe (Estonia), US (San Francisco) and Asia (Beijing) Team of 45 people in 5 countries Self-servicing platform, long tail Platforms: Web, Mobile Web, HTML 5, Android, Windows 8, Windows Phone
- 3. 3 Fortumo!
- 4. 4 The Smartphone Market Is Growing! How do you monetize in these highest growing countries?
- 5. 5 Market Leaders Are Android And iOS!
- 6. 6 Will The New Ones Succeed?!
- 7. 7 App Store Revenue: iOS vs Google!
- 8. 8 Google Play Growing, Fast!
- 9. 9
- 10. 10 Streams Of Revenue! Mobile Payments Advertising Offerwalls
- 12. 12 Premium Or Freemium?! App stores are full of low quality apps More downloads Cultural differences Target long tail (just like offers) Weak and non effective billing solutions People are used with free apps Free competitors Ability to adjust to different ability to pay Limited distribution options Better global reach Piracy More distribution options Lower dependence from app stores Piracy
- 13. Monetizing Freemium on Android! 13
- 14. 14 Top 3 Ways To Increase Revenues Globally! Focus on emerging markets Use alternative ways of payment Use alternative distribution channels
- 15. 15 Going Global! Around 65% of smartphones are sold in emerging markets, almost 50% of smartphones in Asia-Pacific.
- 16. 16 Pricing Of In-App Payments! Average size of in-app payment, aggregated data from 1 million Android payments with Fortumo in January 2013: Sweden 4.25€ Spain 3.9€ Germany 3.5€ United Kingdom 2.5€ Russia 2.4€ Brazil 1.5€ Mexico 1.4€
- 17. 17 Top 3 Ways To Increase Revenues Globally! Focus on emerging markets Use alternative ways of payment Use alternative distribution channels
- 18. 18 Why Use 3rd Party Payment Options? Emerging markets don’t monetize well with credit cards Local solutions are not integrated Some platforms already suggest using 3rd party payment solution – as they don’t have their own solution Conversion rates More distribution options Focusing into some markets
- 19. What are the alternatives?! App store billing (Google Wallet etc.) – mostly restricted to credit card users Carrier billing (direct billing, premium SMS) – good coverage and conversion rates, sometimes high carrier commissions Credit cards (Visa, Mastercard) – high payout but difficult checkout, kills conversion rate PayPal – works in limited number of the countries Prepaid cards, kiosks and vouchers – works well in selected Asian countries, but low conversion
- 20. 20 Why mobile operator billing?! 4.7 billion mobile phone users worldwide – Only 1.3 billion credit card users Less clicks, less hassle – Leads to up to 10x better conversion than credit cards Best for selling virtual goods for <10USD – In some countries, over 90% of such purchases made by mobile 4
- 21. 21 Payment flow! vs
- 22. 22 Offline payments! Unique to carrier billing 27% of all mobile apps usages sessions take place while there is no data connection present Does your payment provider support offline?
- 23. 23 Top 3 Ways To Increase Android Revenues Globally! Focus on emerging markets Use alternative ways of payment Use alternative distribution channels
- 24. App Stores!
- 25. App stores! 3rs party appstores: – T-Store (Korea) – Airtel AppCenter – Opera Mobile App – 360 (China) – Telkomsel AppZone Store – HiAPK (China) – GetJar – Andronavi (Japan) OEM stores: – Appia (Pocketgear) – Yandex store (Rus.) – Samsung Apps – AndAppStore – Fasmicro App Store – ZTE Appstore – Handango (Africa) – LG smartWorld – OnlyAndroid – Shop4Apps – Insyde Market (Motorola) – Amazon App Store – SlideME – Appoke and many more.. – YAAM Mobile operator stores: – OrangeWorld Regional stores: – O2 Active
- 26. 26 App Monetization! Start going global from emerging regions + Mobile Operator Billing + Many Distribution Channels =
- 27. 27 Questions?!
- 28. 28 We’re Hiring!! Senior Software Developer QA Engineer Front-End Developer Mobile Developer Integrations Manager http://fortumo.com/careers
- 29. 29 Get In Touch! Tarvo Topolev tarvo.topolev@fortumo.com http://fortumo.com