The document discusses opportunities in the location-based services (LBS) market and NAVTEQ's Global LBS Challenge. It notes that LBS is a growing market area powered by technologies like augmented reality. The NAVTEQ Challenge aims to drive development of innovative LBS solutions and provides opportunities for developers through prizes, exposure, and networking with industry leaders. Registration for the 2011 Challenge opens in February on the NN4D website.

1. Opportunities in a Buoyant LBS Market
Ogi Redzic
Vice President of Business Development and Sales, Asia Pacific

2. Agenda
Who is NAVTEQ?
What is LBS?
LBS Trends
NN4D – Home to
LBS
2

3. NAVTEQ® Maps are Everywhere
NAVTEQ is the leading provider of the digital map, traffic and location data that
powers many of the world’s most innovative navigation applications
In-Dash Telematics Internet
Portable Cell Phones Trip Planning
Fleet Enterprise Government

4. Strong Customer Relationships
Automotive
Systems
Vendors
Telematics
Internet &
Wireless
Mobile
Devices
Enterprise

5. NAVTEQ Powers Mobile Navigation Globally
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6. Agenda
Who is NAVTEQ?
What is LBS?
LBS Trends
NN4D – Home to
LBS
6

7. Location-Based Services
Navigation Content
Turn by turn, map & route, Advertising,
pedestrian, traffic, POIs directories, search,
weather, events, UGC
Social Entertainment &
Networking Leisure
Find me, match me, Travel, sports, gaming, imaging
friend finder, peer-to- (geotagging), augmented reality
peer, personal security, Business Applications
tracking
Asset tracking, billing, field services, sales
force automation, surveys, real estate

8. Agenda
Who is NAVTEQ?
What is LBS?
LBS Trends
NN4D – Home to
LBS
8

9. Location-Based Social Networking (LBSN)
Location is becoming increasingly important not only for traditional location-based
services but also for other social applications.
• 340K users as of July, • Closeto 3M users as of • Facebook Places
2010 Aug, 2010 launched on 18th Aug, 2010
• Check-ins can be pushed • Location model allowed • Besides check-in feature,
via Notifications to check-ins from any location users can also "tag" any
iPhones, and by linking worldwide. Facebook friends who are
accounts, to Twitter and with them.
Facebook. • Version 2.0 helps to direct
users to new locations and • Facebook has plans to
• Reward items have activities, rather than just let Foursquare, Gowalla
developed to become a sharing location and other services
promotional tool for the enhance their current
game's partners e.g. integration with them.
Incase.
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10. ‘Check-in’ with Handsets
Nokia launches check-in
feature at 2010 Nokia World.
Service is integrated with
Facebook, Twitter and many
other social networking sites.
Alleviates concerns over
privacy by allowing users to
delete all location-based data
from Nokia’s Ovi servers.

11. Emerging LBS Category
Augmented Reality
Overlaying reality with additional
location-specific information to help user
make real-time decisions
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12. AR Example: Wikitude Drive by Mobilizy
AR is used to draw driving instructions directly onto the camera screen of a
mobile device.
Wikitude Drive is currently available on Android and soon to be released on
iPhone.
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13. Gearing Up for the Future
New Technologies & App Areas
Augmented Reality Visual Content / 3D Pedestrian Navigation
Indoor & Location- NAVTEQ True™
Destination Based
Mapping Advertising
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14. Agenda
Who is NAVTEQ?
What is LBS?
LBS Trends
NN4D – Home to
LBS
14

15. Global LBS Challenge – Developer Opportunities
NAVTEQ Global LBS Challenge is a worldwide competition focused on driving
the development and visibility of innovative location-based solutions for wireless
devices.
Through this competition, developers gain invaluable industry exposure to help
grow business:
• Receive increased PR, visibility and chances to network
• Gain attention from potential business partners and key decision makers
• Showcase apps to wireless carriers and VCs
NAVTEQ has awarded a global prize pool of $10+ million for LBS Challenge
2010!

16. 2010 Sponsors & Judges Represent Location Industry Leaders
Global Sponsors
Judges

17. Registration Opens
February 2011
http://www.nn4d.com