Mac Walker's presentation at Mobile Monday Sydney September 2008

1. Defining Value
in Mobile Media
Mobile Monday Sydney – September 2008
Mac Walker

2. Success in mobile media
Success in a mobile media service is usually measured
through three factors
1. Uptake
2. Usage
3. Revenue
Defining Value in Mobile Media
2 Thursday, August 28, 2008

3. Achieving these success factors
All three success factors can only be achieved by
understanding and applying…
Value
Value does not mean that this service will
increase: uptake, usage and revenue.
Successful services give:
Customer Perceived Value
Defining Value in Mobile Media
3 Thursday, August 28, 2008