1. Presented by Monica MacNeil

2. Monica MacNeil
Packaging
Sales
Tour Operator
Restaurant
Tourism & Hospitality
Marketing & Communications
Crazy Seafood Lover

3. Workshop Goals
 Market Ready Package by EOD
 NSTA Travel Packages & Deals
 Three Shores Travel Offers & Getaways
 Your website, your partners websites
 NFL Bay Ferries
 Going Local Experiences
 Social Media tool to promote your business
 Print

4. Welcome and Introductions

5. What is a Package?
 A bundle containing at least two tourism
products, services and/or activities for a single price
that can be offered during a specific period of time.
 Price of bundled products, if broken out
individually, should not equal more than the package
price

6. What is a Deal?
 A travel deal provides an incentive for a visitor, such as:
 •Overnight stay with wine, flowers and dinner
included
 •Ski hill lift pass with a two night stay
 •Free dessert with purchase of an entrée

7.  Braeside Country Inn
Pictou, Northumberland Shore
Cuisine, Romance
Accommodation and dining for $169.00 per couple
(plus tax and gratuity).
Valid: June 1, 2013–September 30, 2013

8.  Pictou County Pizza Package
Holiday Inn Express Stellarton-New Glasgow
Stellarton, Northumberland Shore
Cuisine, Accommodation/Hotel
One night accommodation, one large 3 topping
pizza, one in room movie. Price starts at $134.99
Valid: May 14, 2013–October 31, 2013

9.  Romantic Days by the Bay Two-night stay in an
oceanfront chalet at Driftwood Park Retreat, Fundy
Explorer kayak adventure to the legendary Three
Sisters (lunch incl.), and 3-course gourmet dinner at
the Wild Caraway Restaurant in Advocate Harbour.
*this offer expires 09/15/2013
1-866-810-0110 Print Offer

10.  Liscombe Lodge PackagesLiscombe Lodge is
offering a variety of packages in 2013. For details click
Print Offer or phone 902-779-5005.
*this offer expires 10/31/2013
 Call To Book Print Offer

11. Why Package?
 Offers consumers convenience, additional travel options
and activity ideas
 The potential to increase room nights and time spent in
your region
 Packages provide value.
 1 week or a 2 hour itinerary.
 Grow your audience(partners)
 Leverages market dollars
 Packages receive a large push on NovaScotia.com and
through monthly email campaigns

12. Who’s Coming?

13. Target Markets
 Who are the target markets and the type of
experience they are looking for?
CTC-EQ http://quiz.canada.travel/
NSTA- Outdoor Cultural Culinary Enthusiasts
Local Marketplace unique to you-Ambassador

14. Nova Scotia
 Demand Generators
 Built around core experiences-Our unique and
authentic strengths that us a competitive edge.
 Seacoast
 Outdoor
 Culture
 Cuisine
 Heritage
 Urban

15. Take a Break
 Rest
 Stretch
 Nutrition

16. Let’s Build a Package

17. IMAGES

18. Brainstorming
 Hike, Bike & Skinny Dip
 Acadian Trails & Foods
 How to Grow Dinner & Eat it
 Crazy Lobster Love
 Mini Cabot Trail Tale
 The Fish & Chip Adventure
 Stfx Student for a Day

19. Package Building
 Package idea or title:
 Core Experience?
 Partners:
 What is included?
 Valid-Seasons-Dates:
 Conditions:
 How to book:
 Cancellation/Refund Policy
 How do we get paid?
 Package Description- 1000 characters

20. Your Package
 The Great Big Experience Package
 Image
 Conditions
 Educate your staff
 Market, market, market
 Evaluate-how will you measure success
 Refine

21. Paul McCartney
Baby you can drive your car…and take The
CAT to Nova Scotia and join Paul McCartney
live in Halifax on the Commons. Beep beep
beep beep yeah!
Halifax offers the perfect stage with its new
world groove and old world charm. Our
fresh, local maritime dining is as
legendary as the Beatles. Just 45 minutes
from Halifax, stay 2 nights with Oak Island
Resort & Spa. And after a night of exploring
your own personal history with Paul
McCartney you can pamper yourself in the
spa, enjoy the indoor pool, hot tub and relax
in the oceanfront dining room.
You can never get enough of silly love songs

22. Social Media
 Website
 Blog
 Email marketing newsletter
 Google + Places
Page=http://www.google.com/busdiness/placesforbusi
ness/

23. On Trend
 Content is King
 Images
 Customer Service and social media
 Mobile

24. For Tourism
 Review Sites
 Yelp, Trip Advisor, Foursquare
 Facebook Page –local business type with address
 Google+
 Pinterest
 Youtube
 Twitter

25. Thank You