Take a deep breath, look around you, and ask yourself this question, “Am I doing the same thing as everyone around me?”
If you are, then it’s likely you’ve found the path to the comfortable, stable “American dream.” You’ll spend your 20’s in a small cubicle grinding long hours to impress your boss, steadily and surely climb the corporate ladder, and retire a wealthy 65 year old, finally able to enjoy life’s riches: time with family, travel, and the opportunity to pursue your passions as a full‐time gig.
Is this the life you want to lead?
What if we told you it doesn’t have to be that way?
Download the Untemplater Manifesto and read 6 inspirational stories of people just like you who embraced an untemplated lifestyle.
Also, receive exclusive content and participate in our weekly giveaways by signing up for our email list: http://untemplater.com/manifesto
3. untemplater.com
Table of Contents
Introduction to the Untemplate Lifestyle04
Jun Loayza Untemplating Entrepreneurship06
Monica OʼBrienUntemplating Career 14
Cody McKibben Untemplating Travel 18
Adam Baker Untemplating Family 26
Andrew Norcross Untemplating the Tools 34
Carlos Miceli Untemplating the Mind 38
The Untemplater Team 45
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Introduction to the Untemplate Lifestyle
Takeadeepbreath,lookaroundyou,andaskyourselfthisquestion,“AmI
doingthesamethingaseveryonearoundme?”
If you are, then chances are that you are on the path to the comfortable, stable
“American dream.” You’ll spend your 20’s in a small cubicle grinding long hours to
impress your boss, steadily and surely climb the corporate ladder, and retire a wealthy,
65 year old man (or woman), Dinally able to enjoy life’s riches: time with family,
travel, and the opportunity to pursue your passions as a full‐time gig.
Isthisthelifeyouwanttolead?
Cause the house always wins. Play long enough,
you never change the stakes. The house takes you.
Unless, when that perfect hand comes along, you
bet and you bet big, then you take the house.
-DannyOcean,OceanʼsEleven
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The transition was anything but smooth…
Sometimes it seems so easy doesn’t it? If Mark Zuckerberg could build Facebook from
his college dorm room, surely I could build my startup into a large empire and make
millions.
Little did I know that one of the prerequisites for entrepreneurship was sacri>ice:
1. I moved back home with my mom and brother to save on costs like food and rent
2. I stopped investing in a 401K, lived off the money in my savings account, and
only paid the minimum monthly payments on my student loans
3. I told my girlfriend that we had to signiDicantly cut back on movies, dinner, and
that we had to postpone the vacation we were planning
Entrepreneurshipisnotglamorous.
One of the
prerequisites for
entrepreneurship is
sacrifice.
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Break the Template Lifestyle in 2010
1.HowdoIrunmultiplestartupsatthesametime?
I often get asked this question. A startup takes an immense amount of time and energy,
so how in the world do I build multiple startups and not lose my mind in the process?
The answer is simple: Systems and Operations.
The secret to my intense lifestyle as an entrepreneur is my ability to create systems and
operations for my companies that allow me to focus on the critically important.
Untemplater will in part focus on the type of systems that I have created and go into
excruciating detail about the development, execution, and maintenance of these
systems.
2.HowamIabletomaintainahappyrelationshipwithmygirlfriendasan
entrepreneur?
Three close friends of mine are hardcore entrepreneurs whose girlfriends left them
because my friends did not devote enough time to their girlfriends. My friends fell
victim to the template‐entrepreneur lifestyle and have suffered a girlfriendless startup
lifestyle.
Untemplater will show you how to Digure out if your girlfriend or boyfriend is the one
for you, and if it turns out that she or he is the one for you, then Untemplater will show
you how to maintain a happy relationship even with a busy startup lifestyle.
The secret to my
intense lifestyle as
an entrepreneur is
my ability to create
systems and
operations for my
companies that allow
me to focus on the
critically important.
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Cody McKibben
Untemplating Travel
Going Through the Motions
When I applied to university, I had no idea what I wanted to study. I went because it
was just what you do after high school—the next step in the ladder. Neither my dad
nor my mom graduated from a four‐year university—because they'd become young
parents instead—so you can bet, I was going to go straight to college and get my degree!
I worked through college to pay for rent, food, and living expenses, and my dad, bless
him, paid for a large portion of tuition and books, but the instant I went beyond the
four‐year limit, I had to pay my own way.
College taught me plenty of valuable lessons—as did paying my own way. I'm deDinitely
thankful to have parents who were willing and able to help me get my education, but the
expectations (and consequences) that I was subject to demonstrate the prevailing
middleclass Western mindset—the paradigm template lifestyle—that most
of us are plugged into starting at birth.
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College to Career Trial & Error
In retrospect, if I could go back I would have taken a year break to backpack around
the world at that point, or even just to experiment at a junior college to discover what
I was truly passionate about before going to university. But I played the game. I
thought maybe I'd like to be a social studies professor and wanted to gain a deeper
understanding of different belief systems around the world, so I graduated with a
degree in Humanities & Religious Studies and a minor in History.
After college, like many graduates, I promptly put my degree to absolutely no use!
Instead, a part‐time student job I had been doing with the College of Business at my
university magically turned into a full‐time staff position. This, again, was really the
easy, boring path for me to take, and although the majority of my job duties were to
simply be there from 9‐to‐5 to manage the Dean's ofDice every day, maintain his calendar,
and push papers, I was exceptionally fortunate because working with the business
professors is what turned me on to my true passion—entrepreneurship—and
being assistant to the Dean of the College of Business came with some great beneDits.
Serendipitously, I was able to meet and learn from CEOs of Fortune 500 companies,
a Federal Reserve president, and people like Warren Buffett—the most skilled
money‐manager and richest man in the world, and one of my heroes.
If I could go back I
would have taken a
year break to
backpack around the
world at that point,
or even just to
experiment at a junior
college to discover
what I was truly
passionate about.
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How Connecting with Like-Minded People
Empowered Me to Take Control of My Own Destiny
I learned a tremendous amount from the Dean and the College's experienced professors,
and as my interest in business grew, I'd travel to Stanford's Graduate School of
Business in my off‐time for Global Entrepreneurship Week and conferences with
innovative green and social entrepreneurs. Two books changed my life: the Dirst one
being Tom Peters' short but impactful Brand You, which opened my eyes to the
emerging "free agent nation" where even as employees, we need to build and
maintain a great reputation and brand ourselves to stay competitive in a crap
economy where job security no longer exists.
In 2006, partly prompted by Peters' message about personal branding, I started
publishing my own whacky thoughts online at ThrillingHeroics.com. Starting a blog
was probably the best decision of my life—I immediately started connecting with
people around the globe. People like Ramit Sethi—a role model for me, as a Stanford
grad, cofounder of a successful tech startup, and hugely successful personal Dinance
blogger, just a few years older than me—Pamela Slim, who at the time ran a great blog
and consulting company around EscapeFromCubicleNation.com, and now a
successful author with a book out by the same title, and Rajesh Setty—a student of
Tom Peters and Seth Godin and serial entrepreneur who is involved as a founder or
executive for about 8 Silicon Valley companies at any given time. Raj become
somewhat of a mentor to me, inspiring me with his book, blog, and personal
encouragement, and sending tons of clients my way when I initially started up my own
small side business.
…even as employees,
we need to build and
maintain a great
reputation and brand
ourselves to stay
competitive…
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How Breaking the Rules Lets Me Live the Lifestyle
of My Dreams
The second book that radically changed the way I look at life was Timothy Ferriss'
The 4Hour Workweek. When I read Tim Ferriss’ lifestyle design bible, I learned that
all the rules of traditional business had changed. Working 40‐ to 60‐hour weeks
and waiting until retirement to do what you really want to do—what Ferriss calls the
“deferred life plan”—isn’t the only option.
It doesn’t cost as much as you might think to live your ideal lifestyle or set about on a
jet set travel journey around the world, and it really isn’t all about money anyways!
Ferriss pointed out that we don’t really want to be millionaires, we want to
experience what we think only millions can buy.
Tim noted that Southeast Asia and parts of South America are some of the world's best
remaining paradise destinations where Americans can easily stretch their dollar. By
bending the traditional rules we think apply to the world, and by leveraging geo
arbitrage for example—earning your pay in a strong currency like dollars, Euros, or
British Pounds, while you live somewhere with a low cost‐of‐living—extended travel
and living abroad can actually present some massive advantages.
It doesn’t cost as
much as you might
think to live your ideal
lifestyle or set about
on on a jet set travel
journey around the
world, and it really
isn’t all about money
anyways!
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10 Random Thoughts for Creating Your Own
Untemplater Lifestyle This Year:
1. Most people are content to live a comfortable lifestyle, doing something they're
not all that passionate about in order to pay the bills and do what they like on
the weekends. But, ask yourself if that's really what you want. Or do
you want more? The Untemplater lifestyle means prioritizing your passion
over money, over status, even over creature comforts.
2. Realize that nobody else is going to come along and magically Dix all your
problems and pay all your bills for you. That is a destructive Disney fantasy that
isn't real. In the new economy, "job security" is an oxymoron. You've got to
establish a personal brand and maintain your reputation online even if you
just want to remain employable.
3. Remember what Tim Ferriss says in The 4Hour Workweek: we don't really want
to be millionaires. Instead we want to experience things we think only
millions can buy. But money isn't the only currency, and by bending the rules of
your reality, it can frequently be easier, cheaper, or even free to accomplish the
things you want.
The Untemplater
lifestyle means
prioritizing your
passion over money,
over status, even
over creature
comforts.
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Modeling the success of giants…
Flash forward a couple years. Managing fast food led to playing poker. Playing poker led
to running local poker tournaments for hundreds of people. Running poker rooms led to
real estate (well, the police dictated that one, but that’s another story).
Things certainly weren’t perfect, but I was starting to get a glimpse into plans C, D, E,
and F.
I started reading personal development books (the exact same ones I made fun of
only a couple years previous). I started studying success stories and business
biographies.
I noticed that almost without exception, the people whose stories I was reading had
screwed up lives. They came from horrible childhoods in some cases. Almost all of
them failed out of traditional education. They started in their parent’s garages or
some desolate third world country.
They worked day in and day out for years, without reward. But there was a reason
they were sacriDicing. There was a common bond between nearly every story I read.
Theywerefindingwaystobreakthetemplatelifehaddealtthem.
They weren’t simply playing the cards they were dealt. They were changing the game
mid hand.
There was a common
bond between nearly
every story I read.
They were finding ways
to break the template
life had dealt them.
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Debt, Marriage, & Kids: The lure of the template life.
Reading these stories was one thing. But making the jump to apply them to my life was
another. I wasn’t quite ready.
I had just gotten engaged to my high school sweetheart.
Courtney was in the last few years of putting herself through college through a mixture
of part‐time jobs and massive student loans. I brought several thousand dollars in
credit card debt from my last few irresponsible years.
Andlifestartedhappening.Quick.
Our wedding was only 7 months away from the engagement. Courtney had a year left in
college and I started a real estate company.
3 months after marriage, we were pregnant. 5 months after that, Courtney graduated
college and starting working. At that time, I myself was working 80+ hours again in the
real estate business and had just Dinanced an 8‐unit apartment building with no money
down (it sounded cool at the time).
Engaged,Married,Pregnant,Finishingcollege,Startingabusiness…
Student loans, credit cards, jewelry loans, car loans, and money borrowed from
family. We weren’t behind, but we had a nice little collection of burdens that were
growing.
In fact, the only thing that was missing was the white picket fence and the mortgage.
And don’t let me fool you… we were house shopping.
Again… why? We hadn’t really chosen this path. It just seemed like each life event
we went through had a ‘next logical step’. It was like we were playing a board game.
We were rolling the dice and trying to advance around the path just as quickly as we
could.
It just seemed like
each life event we went
through had a ‘next
logical step’. It was
like we were playing a
board game.
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But then it happened…
I’m convinced childbirth is God’s way of smacking people across the face. At least
that’s what it felt like in our situation. We had started to clean up our >inances a little
throughout the pregnancy, but bringing her home from the hospital took it to a whole
new level.
We Dinally made the connection that we were fortunate to be granted an enormous
amount of freedom in life, but that we were giving big chunks of it back.
We were paying chunks of our freedom in debt payments. We were paying chunks
of our freedom by trying to follow a path that we hadn’t chosen (at least consciously).
So we decided right then and there to take back control over our life. We weren’t
sure we were making the right decision (whatever that means), but we were sure we
wanted to test out some other paths.
We decided that over the next year we were going to aggressively attack our debt, sell
everything we owned, and spend a couple years living and traveling overseas.
Weknewitwouldnʼtbeeasy,butwewereeagertostartlivingintentionally.
We were paying
chunks of our
freedom by trying to
follow a path that
we hadn’t chosen.
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The first step: Dominating our finances.
We realized that the Dirst and most tangible obstacle was our mess of a >inancial life.
We weren’t behind on payments or getting foreclosed on. But we certainly were on that
path if we didn’t change something.
Over the next year, we struggled to adopt frugality, budgeting, and life without
constant credit. We had lots of learning to do… some strategies worked great and
others failed horribly. But we kept up the intensity until we slowly installed new habits.
We slashed our lifestyle and sold everything we could (including our small business
and rental property). The more small wins we began to have the more momentum it
seemed like we were building.
Finally, at the beginning of 2009, we had paid off everything but our student loans in
full. We had cut up and canceled all of our credit cards and closed all of our old loan
accounts. Most importantly (for us) we had also managed to save over $15,000 for
our trip on one income.
We hadn’t fully funded retirement. Neither of us had signed a multi‐million dollar
contract. But, we had taken the >irst step, and over 18 months had completely turned
around our >inancial life.
We realized that the
first and most
tangible obstacle
was our mess of a
financial life.
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Andrew Norcross
Untemplating the Tools
Better Late Than Never
At the age of 17, I got a jump on my peers and got a foot into the corporate world. I was
able to turn a high school internship into a fulltime entry level position at a well
known >inancial >irm at the age of 18. Putting college on the back‐burner, I worked
my ass off and climbed up. Within 10 years, I had a vicepresident title (with the
salary to match), an ofDice with a window, my own assistant, and managed quite a large
sum of money with a high level of responsibility and prestige.
AndIcouldnʼthavecaredless.
Prestige doesn’t ful>ill the soul. Neither does money. Following your dreams
does. I tried to maintain a bit of individuality, but the tattoos underneath the suit
didn’t do much to help me stand out in a way I felt comfortable. The green spikes and
mohawks from my teenage years had turned into a clean‐cut image and demeanor. The
decision on where to place new tattoos involved how they’d appear at work. All of a
sudden, ‘Norcross’ had a Mr. attached to the front of it, and people began calling me ‘sir’
without a hint of irony.
AndIslowlybecamemiserable.
After the market crash in late 2008 and early 2009, I lost it. Watching folks who had
toiled away at their jobs for 20, 30, even 40 years freaking out because they now had to
postpone their retirement gave me a moment of clarity. My job and my lifestyle
owned me. And if I didn’t do something about it soon, I’d be stuck.
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How My Dreams Became My Lifestyle
Since I was a kid, computers and technology is what I did for ‘enjoyment’. What
began as a hobby and being helpful to friends and family began to turn into a realistic
career. By this time, however, I was married, had a 1yearold son, and a mountain of
debt from my wife’s law school education. I had responsibilities. So my dreams took a
backseat. I tinkered at night and on the weekends, but that was about it.
So in June 2009, after talking a lot with my wife and some close friends, I decided I was
going to do it. I was going to follow my dreams. So I gave my boss a 5‐month
notice and began the process of breaking my corporate mindset and
untemplating my life, building a freelance design & development business,
while at the same time returning to school to Dinish that bachelor’s degree I never got
around to Dinishing. Clients came in quicker than I ever imagined they would. What I
thought would take 6–9 months happened in 6 weeks. I worked over 100 hours a week.
I slept an average of 4 hours a night. I nearly disappeared from public.
Anditwasworthit
On December 18th 2009, I left my job, the safety of the ofDice and started MY life.
The one I chose for myself. At the age of 29, I Dinally started living my own life on my
terms.
Prestige doesn’t
fulfill the soul.
Neither does
money. Following
your dreams does.
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How Social Media Broke the Mold
I had long been active on sites like Twitter and BrazenCareerist.com. While I had been
blogging for years, it was sporadic at best. I had more fun building and designing
blogs than I ever did writing them. And as I connected with more and more people in
the social media space, I realized that my skill for assisting folks with technology was
a real gift. Like most folks, I learned by trial and error. I have always had a cynical look
on the world of marketing and advertising (going back to my punkrock roots), but I
couldn’t deny the real connections I had been making in social media. Not to mention
client leads and wordofmouth recommendations that I began receiving. Seemingly
from nowhere, I was becoming an authority, and expert even. Quite the jump from the
‘geek’ I had always classiDied myself as.
How to Use the Tools to Break the Template
Lifestyle
I’ll be the Dirst to admit, I’m a gadget geek and a computer nerd. I had a computer in
my home the day I was born, and began writing simple dBase+ and QBasic code at the
age of 9. So I’m naturally inclined to use technology to make a task easier. So do it!
Don’t just run out and buy a Mac because the commercials say they’re easier. Sit down,
>igure out what you need your technology to do, then Dind out the best way to do it.
After all, technology is simply a tool, a means to an end. And yes, get out there and
begin to connect with likeminded folks. Don’t just turn your Twitter steam into
another place to spit out your newest blog post, but really connect. Reply to people.
Comment on posts you Dind interesting. Have a personality, not just a username.
I left my job, the
safety of the office
and started MY life.
The one I chose
for myself.
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Carlos Miceli
Untemplating the Mind
The Untemplate Lifestyle Has Never Been More
Realistic
What an opportunity that we have ahead of us. I’m not sure everyone’s aware of the
amazing time that we are living in.
Technology and globalization are giving us access to an impressive amount of tools
and people that only 10 years ago were unimaginable. Really, what will escape from
the realm of possibility for all of us in the 21st century, in 2010? Combine the tools of
communication, productivity and automation with people’s desire to improve their
lives and form strong relationships, and the opportunities are endless.
The untemplate lifestyle is knocking on your door. It’s here. And the reason why you
should answer its call, it’s because the possibilities justify it.
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The End Of Standard RequirementsAnd My
Personal Untemplater Story
To be serious about this path you have to realize, among other things, that there are no
longer any “have to’s.” There is no clear decision, no safe choice, no stable life. The
biggest consequence of all this innovation and globalization is a fast paced change, and
the most important thing about it is that there’s no way to escape it. So if you think
that you have to have a college degree or that you have to have a corporate job in
order to have a safe life, you are in for a big surprise. The only thing you need to
have is independency of ideals. Since everyone can be affected by changes happening
in any place on Earth, you might as well take your life in your own hands and enjoy
while you are at it.
That is what I realized not too long ago.
When you consider where I come from (Buenos Aires, Argentina), understanding that
I could live life by my own set of rules was not simple. We are way behind the US in
entrepreneurial spirit, dreams of professional freedom and de>iance of the status
quo. But thanks to the internet, I was able to Dind information that taught me more than
college ever did, and connected with amazing people that inspired me more than
my family ever could.
Only a year ago I was studying Marketing at the best university in the country and
was the youngest Sales Executive in B2B at one of the Top 5 Argentinean companies. I
was constantly pampered, offered a great corporate future and a dreamy paycheck.
…you have to
realize, among
other things,
that there are
no longer any
“have to’s.”
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AndIwasmiserable.
So, I had to change something, and just a couple of months ago, I did. I left my job,
went into the startup and freelance world, and in June 2010 I’m going to move to
Perth, Australia to study.
Needless to say, my life has never been better. Hey, we have to walk the talk, right?
Loving The Uncertainty Is The Only Way To Smile
Now, let me explain to you something very important, maybe the key element of every
untemplater: you have to live one day at the time. You have to trust that as long as you
bust your ass going after what you believe in, things will fall in place. The moment
you start getting worried because you can’t see your future clearly is the moment where
the claws of fear and boredom will get a hold of you again. In reality, no one can see
the future clearly, but some think they can. Nobody knows what will happen, but the
only difference is that untemplaters realize it, accept it, and make the best out of their
time while believing in themselves and their vision.
Funny thing about untemplaters: they are all happy. I am not kidding. When you meet
them, you can tell that they enjoy their lives, they like what they do and grow doing
it. You shake their hand, look them in the eyes, and it’s an immediate spiritual
connection that only happens between two people that have decided to be different,
to be better. There’s no denying that glow. Believe me, once you embrace the lifestyle,
you’ll see it too. It’s just beautiful.
Funny thing about
untemplaters: they
are all happy.
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The Endless Dot Connection
I always quote Steve Jobs when trying to explain my decisions: “You can’t connect the
dots looking forward. You can only connect them looking backwards.” There’s always
some dot, some activity, person or moment in your life that, had it not happened, you
wouldn’t be where you are today.
It’s because I hated my job and university that I looked for intellectual growth on the
internet. It’s because of that that I started blogging, which led me to connect with all
these amazing people who I’m launching Untemplater with. I don’t need to tell you
that dot connecting can go very far in your past, but it doesn’t stop being truth.
Now, the real reason I like this quote so much is because nowadays the dots are
endless. Think about it: how many dots can stumble into your life if you embrace
globalization, technology and your dreams? The path is easier than ever, you
just have to walk it. But when the whole world is your market and your home, walking
it is absolutely thrilling.
The path is easier
than ever, you just
have to walk it.
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In The End, ItʼsAll You. But We Can Help!
Untemplater is not for everyone. You have to face your own fears. You have to
WANT to have a better and more interesting life. Otherwise, all our advice will
remain in the written word, and for you to accomplish your goals, you have to turn
the words into action. But, if you actually do have that little voice whispering to you
every time you go to the ofDice telling you that there has to be something more (which
I’m betting that you do), then we want you to join us. We have all been there and want
to help you break out of the template as well. You have no idea how good it feels.
One last thing: I don’t like cute dreamy visions of the world, optimism for optimism’s
sake. I’m a very realistic person. I have a thing for philosophy and psychology, not a
thing for fantasy and utopia. I say this because we are serious about our proposal. We
want you to break the template lifestyle in a realistic way. We want you to
have the time and money you want to achieve your objectives, and the appropriate
mentality to enjoy it. It’s easy to say things like “follow your passion”, but we will go far
beyond that, we will tackle all the little things that make goals come true.
I am very passionate about Untemplater, not only because of the amazing people
behind it, but because I can’t tell you how sad it is to realize that few people are
smiling their way through life like we do. We need more company.
In2010,weneedyourcompany.
Now,whereʼsthatsmile?!
Carlos currently lives in Buenos Aires, Argentina – Find
him at OwlSparks.com and on Twitter
Untemplater is not
for everyone. You
have to face your
own fears. You have
to want to have a
better and more
interesting life.
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Donʼt Stop There. Take Action!
We hope the stories of these six remarkable lives entertained and inspired you.
We’re a small group of unconventional folks who hope to build a thriving community
for anyone who ever sought more out of life—and we hope to help you learn how to
sidestep the traditional life to Dind the career, relationships, and lifestyle that makes
you come alive!
For concrete, actionable steps to live anunconventional lifestyle,
join us at Untemplater.com to work where you want to work, live
how you want to live, and be who you want to be in 2010.
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The Untemplater Team
Adam Baker
Baker is a husband to Courtney, Dada to Milligan, and kickass blogger over at Man Vs.
Debt. The Baker family philosophy is simple: Sell your crap. Pay off your debt. Do what
you love. They are currently trying to do just that somewhere in between New Zealand and
Thailand.
Andrew Norcross
Norcross is a Wordpress ninja, freelance web developer, IT consultant, student, husband,
father, and overall regular geekforhire. He currently lives in St. Petersburg, Florida, with
his kickass wife and rock and roll son. Find him at AndrewNorcross.com.
Carlos Miceli
Carlos is an Argentinean blogger, freelancer and entrepreneur with a thing for philosophy,
psychology and social media. He got tired of settling with the best Buenos Aires had to
offer and is now pursuing the best the world has to offer. In 2010 he’ll move to Perth,
Australia, looking for a deeper learning experience than just what a classroom brings.
Read his continuous efforts to upset the established order at OwlSparks.
Cody McKibben
Cody is a nomadic entrepreneur, lifestyle designer, and traveler who writes at Thrilling
Heroics. He provides nonproTits and innovative social entrepreneurs with web
development and social media consulting services, and also serves as Advisor, Donor &
Volunteer for In Search Of Sanuk.
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Workwhereyouwant,Livehowyouwant,andBewhatyouwanttobein2010
untemplater.com
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