Wondering how to grow your practice in 2011? Adding social media to your marketing plan can be a fantastic way to acquire new patients, keep existing patients in the loop, and have them all shouting your name from the virtual rooftops! For more information, contact Monique Ramsey at Cosmetic Social Media at 877-401-5485!

1. The Best Tips & Techniquesfor Using Social Media to Grow Your Practicein 2011Monique RamseyCosmetic Social Media

3. Certified Social Media Strategist since 2009

4. Winner 2010 #influenceSD Award for Best Social Media in Business

5. Alert Presence recognition of her work with Top 5 Medical Practice Facebook Fan Pages

6. Panelist, Speaker, Trainer

7. Interviewed by SmartMoney Magazine, American Medical Association, Dermatology Times

8. Contributor to Cosmetic Surgery for Dummies®, published by Wiley & Sons

11. 55 million Tweets per day

12. 300,000 new users per day

13. Twitter search engine gets roughly 600 million search queries per day

14. 10th most popular website on the internetSource: ReachLocal

16. 150 million accessing via their mobile devices

17. 700 billion+ minutes per month

18. 30-45 age fastest growing

19. 2nd most trafficked site on web

20. 700,000 local business pages

21. 30 billion+ pieces of content shared each month Source: ReachLocal

22. Brand Monitoring 80% of Twitter usage is outside of twitter… People update anywhere, anytime… Imagine what that means for bad (AND GOOD) customer experiences!?

23. Resistance is Futile If a conversation takes place online and you’re not there to hear it, did it actually happen? Of course it did…and it continues – with or without you.

24. DYK (Did You Know)… 80% of U.S. Internet consumers research health information online Most popular online activities:* 1) email 2) using a search engine 3) researching health information 24% of US online consumers said they engage in some form of health-related social media at least once monthly** 72% of e-patients searched for medical information just before or after a doctor’s visit*** *Pew Internet Project report **Forrester Research, MediaPost.com ***Q1 Productions

25. Social Media “It’s not something; it’s what you do with it.” Ian Kennedy / Yahoo! “It’s not a noun- it’s an adjective! It’s something we connect with other people through. Cave paintings were the original social media…. It was sort of a story, it was visual, and it had so many different elements to it.” -Chris Heuer, founder, The Social Media Club

27. Gives patients sense of:

28. Belonging

29. Community

30. Ownership

31. Positions MD/Practitioner as the expert

32. Informs patients

35. HighTrust

36. High Touch

38. No hidden agendas

39. Be Authentic

40. Be Humble

41. Be Yourself

42. Controlling vs. *influencing*Image Source: EverydayTenacity.com

44. Social media can harness the power of WOM recommendations and make them “go viral”.

45. Social Media and the web as a referral validators.

46. 3rd party review sites (Yelp, Google, Vitals.com)Source: Nielsen Global Online Consumer Survey, April 2009

48. Adding more touchpoints with your patients creates top of mind awareness

49. Build your online community by engaging

50. Give them something of value & expect nothing in return

51. Know what they like – give them what they need

53. Fresh ContentBlogging Helps SEO

54. Social & SEO Source: http://thefuturebuzz.com

55. Blogging Attracts Links Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV

56. Blogging = Social Media Success

57. Blogging Brings More Site Visitors

58. Blogging Informal Conversational Real-time

59. Who Should Blog? SEO/Webmaster Guy The Intern The Receptionist Your Child The Physician Hired Writer The Office Manager Your Ex The Pizza Guy

61. Write about a question you hear every day

62. Talk about the latest theories

63. Debunk myths

65. Best Tips & Techniques for Facebook Choose the right VOICE for the practice and share relevant content daily Allow fans to post – leads to valuable dialogue & sharing! Don’t just sell… mix it up Test to see what resonates Have some personality!

66. Facebook

68. Questions

69. Contests (be sure to check the rules) http://www.facebook.com/promotions_guidelines.php

71. Show off the pictures of the latest office party, seminar, or other “behind the scenes” gathering

73. Use Apps to Your Advantage Post = 420 character max Over 420 – use “Notes” Section Import your blog to Notes or use an app such as Networked Blogs Use the Video sectionfor any short (90 seconds or less) informational videos Use apps such as SlideShare to re-purpose that last seminar you did (with proper permissions, of course!)

74. Pet Peeves Better It’s called FACEbook for a reason An empty section is not engaging vs.

75. Volume Of Facebook Sharing By Day But… do what works best for you – whatever will give you the best chance of consistency (success)

76. Most Shareable Words on Facebook Source: Science of Facebook - http://bit.ly/aWL2JX

78. You’d Be Surprised

79. LinkedIn

82. Best Tips & Techniques for LinkedIn Join groups and see what’s happening in your field(s) of interest Choose digest settings to receive email of group updates Follow conversations on relevant topics with just one click Get and give recommendations

83. Twitter

84. Twitter CAN Bring New Patients!

85. Best Tips & Techniques for Twitter Make use of the extensive “search” functionality to follow influencers and leaders Use a tool such as CoTweet to schedule Tweets 70/30 or 80/20 rule Give something of value Use a link-shortener such as bit.ly or budurl # = “HashTag” – use like this: #beauty (makes it searchable!) Add yourself to Twellow (Twitter Yellow Pages) and use their categories to search for followers and key people to followin your industry and local comminuty Personalize your Twitter page so it is branded – use avatar photo of yourself or a “face” of the practice Voice is still important Social graces are important RT = re-tweet #FF = Follow Friday Trending Topics

86. YouTube

87. YouTube Did you know? You can have your very own branded YouTube channel? Radical Strategic Visibility YouTube is the world’s 2nd largest search engine… People are watching 2 billion videos a day on YouTube Every minute, 24 hours of video is uploaded to YouTube

88. Social Media Cycle

90. Content is King – commit to 10 minutes a day on creating content. Type it, dictate it or do an audible post at audioboo.fm

91. An apple a day… you need to be posting every day (or 5/7)

92. Keep it professional – NY Times Front Page Rule

94. Routinely monitor their own Internet presence to ensure that the personal and professional information on their own sites and content posted about them by others, is accurate and appropriate.

95. Maintain appropriate boundaries of the patient-physician relationship when interacting with patients online and ensure patient privacy and confidentiality is maintained.

96. Consider separating personal and professional content online.

99. We Adjust to Your Needs We provide a spectrum of services: …we handle all of the details and run your social media campaigns so you don’t have to! … a Social Media and Patient Engagement Marketing Strategy for your company …put the strategy into action and let you take over the reigns …teach you the basics and beyond so you can do it yourself

100. Questions?