Social Media in 2012 - Setting Yourself Up for Success
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Presented at Vegas Cosmetic Surgery 2012 on June 6, 2012
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Social Media in 2012 - Setting Yourself Up for Success
- 1. Good Morning! Welcome… Social Media in 2012 What You Should Be Doing Right Now to be Successful But first, grab a cup of coffee~ ;) Cosmetic Social Media #VCS2012 @MoniqueRamsey
- 2. Meet Monique Founder, Cosmetic Social Media ♥music, ♥USC, ♥s 20+ years experience: medical practice management, marketing, training, and ports, ♥spa consulting days, ♥shoes & ♥driving fast Certified Social Media Strategist since 2009 ♥creative Panelist, Speaker, Trainer endeavors! Winner 2010 #influenceSD Award for Best Social Media in Business; Alert Presence recognition of her work with Top 5 Medical Practice Facebook Fan Pages Named on of 17 Top Facebook Pages for Small Business, 2012 (Fluxe Digital) Named one of top 5 Medical Practice Facebook Pages (2010) Interviewed by SmartMoney Magazine, American Medical Association, Dermatology Times, Medical Economics, ReachMD on Satellite Radio Contributor to Cosmetic Surgery for Dummies Cosmetic Social Media #VCS2012 @MoniqueRamsey
- 3. 6/6/12 300 trillion trillion trillion IP addresses http://www.worldipv6launch.org Cosmetic Social Media #VCS2012 @MoniqueRamsey
- 4. NO Excuses… Cosmetic Social Media #VCS2012 @MoniqueRamsey
- 5. The Goal They use social media to spread the word! To build EVANGELISM and OWNERSHIP among your patients to ultimately drive higher loyalty & revenue. Cosmetic Social Media #VCS2012 @MoniqueRamsey
- 6. What’s It All About? SOCIAL SCIENCE … not about technology Brian Solis (@BrianSolis) Cosmetic Social Media #VCS2012 @MoniqueRamsey
- 7. Quick Show of Hands Do you have a clear picture of who your Social Consumer (patient) is? Cosmetic Social Media #VCS2012 @MoniqueRamsey
- 8. Pivot Study Results Cosmetic Social Media #VCS2012 @MoniqueRamsey
- 9. Quick Show of Hands How many of you have asked your Social Consumers (patients) what they expect from social engagement? Cosmetic Social Media #VCS2012 @MoniqueRamsey
- 10. Pivot Study Results Cosmetic Social Media #VCS2012 @MoniqueRamsey
- 11. So how do you know what I want if you haven’t asked me? Cosmetic Social Media #VCS2012 @MoniqueRamsey
- 12. Put People First • Who are you trying to reach? • Expectations? • Challenges? • How & Why do they connect & communicate? Cosmetic Social Media #VCS2012 @MoniqueRamsey
- 13. “It’s time to get informed and emotional about our (patients).” Cosmetic Social Media #VCS2012 @MoniqueRamsey
- 14. AIDA Sales Funnel How do they make decisions? St. Elmo Lewis 1898 - AIDA Funnel s ……….. satisfaction Cosmetic Social Media #VCS2012 @MoniqueRamsey
- 15. A New Sales Funnel “…the connected evaluate the shared experiences of those they trust, and expect businesses to respond to their socialized questions.” Cosmetic Social Media #VCS2012 @MoniqueRamsey
- 16. Referral Paths – Then & Now Cosmetic Social Media #VCS2012 @MoniqueRamsey
- 17. Cosmetic Social Media #VCS2012 @MoniqueRamsey
- 18. Spaces & Places to Be Cosmetic Social Media #VCS2012 @MoniqueRamsey
- 19. Image source: yfrog Image source: via @AmandaRykoff Cosmetic Social Media #VCS2012 ebuzzedge.com @MoniqueRamsey
- 20. When in Doubt - ASK Cosmetic Social Media #VCS2012 @MoniqueRamsey
- 21. Social Media is not… A Broadcasting tool (ever…) Cosmetic Social Media #VCS2012 @MoniqueRamsey
- 22. Look through a “High T’s” Lens • High Trust • High Transparency (authentic, genuine, h umble) • High Touch # touchpoints / year • High Traction spreads to more eyeballs! Image via Cosmetic Social Media #VCS2012 elianealhadeff.blogspot.com @MoniqueRamsey
- 23. Thank You! Cosmetic Social Media #VCS2012 @MoniqueRamsey
Notas del editor
- “Unfortunately in new media, we tend to put technology ahead of people. Think about your current social media, mobile, or web strategy for a moment. Do you even know who you’re trying to reach? Do you know what customers or stakeholders expect or the challenges they face? Are you familiar with how they connect and communicate and why? Lastly, do you understand the journey they take to make decisions?” –Brian Solis
- “This is intriguing because we have 77 percent of organizations who say they know what their Social Consumers want, but 53 percent haven’t really asked. They do not—cannot—really know how to deliver value in social and mobile networks.” –Brian Solis
- “…their next steps are inspired by the insights of others, and their experiences are, in turn, fed back into the cycle to inform the decisions of others.”