Social Media Reporting and Monitoring Your Brand in Real Time
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This presentation packs a punch! We cover monitoring your brand in real time - from online mentions and brand sentiment in social media, blogs, and other websites, to helpful ways to determine the effectiveness of your social media efforts. This presentation was given at Vegas Cosmetic Surgery in June 2015.
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Social Media Reporting and Monitoring Your Brand in Real Time
- 1. #VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow Welcome! Real Time Analytics
- 3. Tools NUVI** (our example today) Hubspot Marketo Hootsuite ViralHeat #VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
- 5. Locations #VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
- 6. Locations - Global #VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
- 7. Compare Time Periods - Week/Week - This Mo./Last - This Year/Last Competitors, Etc. Practice A Practice A Practice A Practice B
- 8. Conversations • Trending Hashtags • Trending Keywords • Trending URL’s Marketing Intel
- 9. Reputation asuring Sentiment & Responding in Real T #VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
- 10. •32% of consumers would never choose a healthcare provider without reading at least one piece of user- generated content. (Kelton Research/Bazaarvoice, September 2011) •70% take action after reading consumer opinions posted online (Nielsen, Global Trust in Advertising and Brand Messages, Sept. 2013) Power of Persuasion
- 11. Social Intelligence Are you listening? Billions of conversations. NEED TOOLS TO: Monitor Listen Prioritize Engage Learn Adjust Grow OMG He’s the best doctor!So arrogant! Don’t go! 5 stars! Waited too long. EEEW~ exam room a mess Great doctor and staff! #VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
- 12. But with billions of conversations happening right now… you’re not in control of the conversation. Or are you?
- 13. Beyond Google Alerts #VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
- 14. Sentiment
- 15. Sentiment, cont. • Take time to “train” your system • Check for “false negatives” & recategorized as needed • Address true negative sentiment head on
- 16. #VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow Live feed of mentions
- 17. Zero in and Act
- 18. #sdcms * @CosmeticSocial * @MoniqueRamsey * #LetsGrow Who’s Saying What?
- 21. Questions? Monique Ramsey USA Toll Free Direct Dial 877-401-5485 Email: monique@cosmeticsocialmedia.com Facebook.com/CosmeticSocialMedia Twitter.com/MoniqueRamsey CosmeticSocialMedia.com/Blog
Notas del editor
- Notes: Forbes: Social Intelligence. ”Many innovative companies are taking social data to the next level, “listening” to the billions of conversations on social media, to bubble up actionable insights for companies to make better decisions around their brand, marketing, product, etc. I would be very worried how budgets will shift in this direction, if I was a traditional market research firm.” http://www.forbes.com/sites/georgedeeb/2015/01/16/the-top-20-digital-trends-of-2015/
- Notes: Forbes: Social Intelligence. ”Many innovative companies are taking social data to the next level, “listening” to the billions of conversations on social media, to bubble up actionable insights for companies to make better decisions around their brand, marketing, product, etc. I would be very worried how budgets will shift in this direction, if I was a traditional market research firm.” http://www.forbes.com/sites/georgedeeb/2015/01/16/the-top-20-digital-trends-of-2015/