SWOT Analysis,Future 4ps of paper boat

1. “DRINKS AND MEMORIES”
-By Monish Shah

2. Strength
• Attractive and Unique packing
• Competitive pricing points
• Available in variety of Indian traditional flow
• Good distribution &availability of retail store
• Healthy and tasty fruit juices
SWOT ANALYSIS OF PAPER BOAT

3. Limited brand recall and brand awareness among customers
Less retail shelf space compared to leading players.
Weak brand backing of parent brand
Weakness

4. • Diversification
• Developing nations
• Packaged drinking water
• Supply chain improvement
• Market the lesser selling products –
Opportunities

5. • New Entrants
• Marketing the product
• Raw material sourcing
Threats

6. 4P,S OF MARKETING MIX OF
PAPER BOAT
PRODUCT
PRICE
PLACE
PROMOTION

7. PRODUCTS
ENERGY DRINKS
Aam panna
Jammu Kokum
Jaljeera
Aam raas
Ginger
Anar
Neermore
Chilli gauva
Panakam
Rose tamarind

8. Macro factors - That determine the price of:
Product
Political
Economical
Social
Legal
Technological
PRICING

9. Micro factors
Customers demand & market segment
Suppliers
Distributors
Media
Company : production costs, objectives and
Mission

10. • Use wide promotion techniques
• Heavy television advertising
• Use the personal selling and public relation
• Promotion is also done through visual merchandising
• Special offer
• User trails
• Free samples
Promotion

11. THE FUTURE
MARKETING MIX

12. PRODUCT
Speacilaizing in bringing home-made juices that excite our taste buds
PAPER BOAT is coming up with many such new products :
1)Serbet-e-khaas
2)Rose Tamarind
3) Panakam
4)Neer More

13. Paper boat is in the process of launching a new product called
“Purple Carrot”
 Purple carrot once fermented metamorphose into a tasty “KANJI”
 Kanji a traditionally North Indian home-made warming drink lost it’s
existence to the modern aerated drinks.
 Being a childhood fan Mr. Neeraj Kakkar founder of Paper boat decided
to bring the good old Kanji back.
 Purple Carrot is still a very new idea and will soon be a part of Paper
Boats growing varieties of soft drinks.

14. PRICE
 Due to the availability of wide range products the pricing is done
according to the market and geographic segment.
 Each sub-brand of coca cola has different pricing strategy.
 Their pricing strategy is based on the competitors pricing, Dabur’s
Yoodley is a new competitor to Paper boat.
 Beverage market is said to be a oligopoly market (few sellers and
large buyers), hence they form into cartel contract to ensure a mutual
balance in pricing between the sellers.
 At present Paper boat is pricing it’s products between Rupees 30-35
making it accessible to most economic groups.

15. Place
• Paper Boat drinks are currently available in Mumbai, the national
capital region (NCR) centred on Delhi, Pune, Hyderabad, Kolkata,
Bengaluru, Chennai and Lucknow.
• The makers of Paper Boat and Top Ramen noodles announced a
distribution tie-up for tier-II cities (the interiors) and rural pockets of
India.
• Paper boat is moving past it’s city market placing and going towards
the rural market and neighboring places.

16. Promotion
• Paper boat number one effective promotional activity is ADVERTISING
• Paper Boat adopts various advertising and promotional strategies to
create an increased demand in the market by associating with life
style, innocence and NOSTALIGIA and mainly targeting value based
advertising.
• Paper boat uses Print media, TVC and outdoor as their promotional
tool
• Since traditionally advertising mediums are too cluttered and so
paper boat is using various digital media platforms such Facebook,
Twitter, Instagram and blog ad spaces to be heard and seen by a large
population.

17. Thank you