1.
Losing Control:
8 Steps to Success in a post 2.0 World

2.

3.
“blog”

4.
“ajax”

5.
36,000
companies

6.
When Social Systems
meet Customer Service
Product Ideation Immersive Testing Launch Customer Service
New Products, Buyers, Features, Buzz, Promotion, Problems, Questions,
New Uses Pricing, Service Marketing Ideas

7.
When Social Systems
meet Customer Service
Customer Service Product Ideation Immersive Testing Launch
Problems, Questions, New Products, Buyers, Features, Buzz, Promotion,
Ideas New Uses Pricing, Service Marketing
Social Effects

8.
http://www.flickr.com/photos/kendrick/

9.
http://www.flickr.com/photos/claudio_ar/

10.

11.

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19.
ʼ’

20.

21.
http://www.flickr.com/photos/takomabibelot/

22.

23.
http://www.flickr.com/photos/claudio_ar/

24.
http://www.flickr.com/photos/libraryman/

25.
http://www.flickr.com/photos/kendrick/

26.
1. Organizations understand their
customers are out there now.
2. Every part of the organizational value
chain is now aware of the customer
and the impact that can have on their
piece of the business.
3. Most organizations have no idea what
to do about that.

27.
http://www.flickr.com/photos/bachmont/

28.
ʼ’
http://www.flickr.com/photos/generated/

29.

30.

31.

32.

33.
http://www.flickr.com/photos/oskay/

34.

35.

36.
http://www.slideshare.net/leisa/

37.

38.

39.

40.
ʼ’

41.

42.
ʼ’

43.

44.

45.

46.

47.

48.
ʼ’

49.

50.
ʼ’

51.
In Summary

52.
http://www.flickr.com/photos/claudio_ar/

53.
http://www.flickr.com/photos/libraryman/

54.
1. Organizations understand their
customers are out there now.
2. Every part of the organizational value
chain is now aware of the customer,
and the impact that can have on their
piece of the business.
3. Most organizations have no idea what
to do about that.

55.
http://www.flickr.com/photos/kendrick/

56.
1. Customer service?
2. Marketing and Brand development?
3. Product development?
4. Business development?
5. Advertising?
6.Human Resources?

57.
Lane Becker
Email at lane@getsatisfaction.com
AIM at monstro9
Twitter @monstro
Facebook at /laneb
Phone at 1-415-867-1708
http://www.flickr.com/photos/blackbeltjones/