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Page © 2011 Ahead of Time GmbHAhead of Time
Monty C. M. Metzger, CEO
Ahead of Time
Twitter ID: @montymetzger
Internet
of ThingsSIEMENS
Innovations Workshop Marcom2020
Nürnberg, 16. Juli 2013
Page © 2010 monty.deMonty C.M. Metzger
Grew up with Tech
2
Page © 2008 Ahead of Time GmbHAhead of Time
Entrepreneur at heart
Page © 2013 Ahead of Time GmbHAhead of Time 4
Page © 2013 Ahead of Time GmbHAhead of Time
Imagine.
Envision.
Build.
5
Ahead of Time
Investment Advisors
Ahead of Time
Innovation. Investments. Inspiration.
„The people at Ahead of Time
keep their finger on the pulse.
They get how the industry
works and, more importantly,
have a great sense for where it
is headed.“
DIGITAL LEADERS is global network of
the most influential leaders in the
internet, mobile & digital industry.
Supported by
Page © 2013 Ahead of Time GmbHAhead of Time
The Innovation Hot-Spot
Discovering the Unknown
Source: Dr. Charles Savage
Page © 2013 Ahead of Time GmbHAhead of Time
How will the
Future of Mobile look like?
9
Page © 2013 Ahead of Time GmbHAhead of Time
Page © 2012 Ahead of Time GmbHwww.MONTY.de 11
Data
Tsunami
MMI
man-machine-interface
Page © 2013 Ahead of Time GmbHAhead of Time 12
Life logging
Page © 2013 Ahead of Time GmbHAhead of Time 13
Google Glass
Page © 2013 Ahead of Time GmbHAhead of Time 14
Google Glass
Page © 2013 Ahead of Time GmbHAhead of Time 15
Telepathy
Page © 2013 Ahead of Time GmbHAhead of Time 16
LEAP Motion
Page © 2013 Ahead of Time GmbHAhead of Time 17
MYO Armwrist
Page © 2013 Ahead of Time GmbHAhead of Time
Page © 2013 Ahead of Time GmbHAhead of Time
Page © 2013 Ahead of Time GmbHAhead of Time
Page © 2013 Ahead of Time GmbHAhead of Time
Page © 2013 Ahead of Time GmbHAhead of Time
Page © 2013 Ahead of Time GmbHAhead of Time
Page © 2013 Ahead of Time GmbHAhead of Time
Page © 2013 Ahead of Time GmbHAhead of Time
Page © 2013 Ahead of Time GmbHwww.MONTY.de 26
Internet
of Things
Page © 2013 monty.deMonty C. M. Mtzger
The Internet of Things:
Networks of physical objects
(aka. things) with embedded
sensors and actuators that
communicate with other objects,
databases and in some cases,
directly with people.
Definition
Page © 2013 Ahead of Time GmbHAhead of Time
Growth of the
Internet of Things
Page © 2013 Ahead of Time GmbHAhead of Time
Page © 2013 Ahead of Time GmbHAhead of Time
Page © 2013 Ahead of Time GmbHAhead of Time
Page © 2013 Ahead of Time GmbHAhead of Time
Page © 2013 Ahead of Time GmbHAhead of Time
Mapping the Internet of Things
Landscape
Page © 2013 Ahead of Time GmbHAhead of Time
Page © 2013 Ahead of Time GmbHAhead of Time
Page © 2013 Ahead of Time GmbHAhead of Time
Page © 2013 Ahead of Time GmbHAhead of Time
Page © 2013 Ahead of Time GmbHAhead of Time
Airstrip Wireless Monitoring
38
Page © 2013 Ahead of Time GmbHAhead of Time
AliveCor - iCar
39
Page © 2013 Ahead of Time GmbHAhead of Time
Blood Pressure
by Withings
40
Page © 2013 Ahead of Time GmbHAhead of Time
Wifi Waage
by Withings
41
Page © 2013 Ahead of Time GmbHAhead of Time
Zlio
Tracking Sleep
42
Page © 2012 Ahead of Time GmbHwww.MONTY.de 43
Sensors + Data = Business
Page © 2012 Ahead of Time GmbHwww.MONTY.de 44
Sensors + Data = Marketing
Page © 2012 Ahead of Time GmbHwww.MONTY.de 45
Sensors + Data = Customer
Page © 2013 monty.deMonty C. M. Mtzger
Page © 2013 monty.deMonty C. M. Mtzger
Anatomy of a connected object
Page © 2013 monty.deMonty C. M. Mtzger
Anatomy of a connected object
Example: Fitbit
Page © 2013 monty.deMonty C. M. Mtzger
Fitbit Ecosystem
Page © 2013 monty.deMonty C. M. Mtzger
Page © 2013 monty.deMonty C. M. Mtzger
A path to insight and understanding.
Page © 2013 monty.deMonty C. M. Mtzger
The system is a virtuous circuit.
The system collects data and provides analysis that can lead to
insights that encourage or inspire change (new behaviors, new
ideas, etc.). That change, in turn, produces additional data and
thus new insights.
Page © 2013 monty.deMonty C. M. Mtzger
Change accelerates in social networks.
Page © 2013 monty.deMonty C. M. Mtzger
Future Outlook
Page © 2013 Ahead of Time GmbHAhead of Time
Would you wear a Digi-Lense?
55 Created by Sean Hamilton Alexander
Page © 2013 Ahead of Time GmbHAhead of Time
Would you implant a Tooth Phone?
56 Created by Sean Hamilton Alexander
Page © 2013 Ahead of Time GmbHAhead of Time
Would you track your kids fetal heart rate?
57
Page © 2013 Ahead of Time GmbHAhead of Time
Would you measure your own blood pressure?
58 Created by Sean Hamilton Alexander
Page © 2013 Ahead of Time GmbHAhead of Time
Would you measure your own blood pressure?
Would you share it in public?
59 Created by Sean Hamilton Alexander
Page © 2013 Ahead of Time GmbHAhead of Time
Global Movement
60 Created by Sean Hamilton Alexander
Page © 2013 monty.deMonty C. M. Mtzger
Page © 2013 Ahead of Time GmbHAhead of Time
Digital Plaster
Toumaz Tech
62
Page © 2013 Ahead of Time GmbHAhead of Time
Zio Patch:
The Zio™ Patch is a long-term cardiac rhythm monitor that
provides continuous monitoring for up-to-14 days
(significantly longer than the time period of a typical Holter).
63
Page © 2013 Ahead of Time GmbHAhead of Time 64
Body Area Network:
Body Area Network BAN - a base technology for
permanent monitoring and logging of vital signs is a
proven method of supervising the health status of
patients suffering from chronic diseases, such as
Diabetes and Asthma.
Page © 2013 Ahead of Time GmbHAhead of Time
Page © 2013 Ahead of Time GmbHAhead of Time
Page © 2013 Ahead of Time GmbHAhead of Time
Page © 2013 Ahead of Time GmbHAhead of Time
Page © 2013 Ahead of Time GmbHAhead of Time
Future Outlook
Question
Think of a personal object. Imagine how you might
embed sensors, log interesting data and connect it to
the internet for analysis. Consider what insights this
new information would bring to light and what
behaviors, or ideas those could inspire.
Page © 2013 Ahead of Time GmbHAhead of Time
Future Outlook
A few objects for your consideration...
Page © 2013 Ahead of Time GmbHAhead of Time
Future Outlook
A few activities for your consideration...
Page © 2013 Ahead of Time GmbHAhead of Time
Future Outlook
A few conditions for your consideration...
Page © 2013 Ahead of Time GmbHAhead of Time
„there's a difference
between knowing the path
and walking the path“
Morpheus, Matrix
73
Page © 2013 Ahead of Time GmbHAhead of Time 74
3
Marketing Innovation Rules
Page © 2013 Ahead of Time GmbHAhead of Time 75
Start with Why!
Page © 2012 Ahead of Time GmbHwww.MONTY.de 76
Ask Google?
Page © 2013 Ahead of Time GmbHAhead of Time 77
Page © 2013 Ahead of Time GmbHAhead of Time 78
Think Big
Page © 2013 Ahead of Time GmbHMonty C.M. Metzger - www.aheadoftime.de 79
Page © 2013 Ahead of Time GmbHMonty C.M. Metzger - www.aheadoftime.de 80
Dutch artist Florentijn Hofman created the
bright-yellow duck, and it was built of PVC
material in New Zealand by a company
specializing in large sails.
Page © 2013 Ahead of Time GmbHAhead of Time 81
Dream it, do it.
Page © 2013 Ahead of Time GmbHAhead of Time 82
Dreams?
Page © 2013 Ahead of Time GmbHAhead of Time 83
Think Big
Page © 2013 Ahead of Time GmbHMonty C.M. Metzger - www.aheadoftime.de 84
Page © 2013 Ahead of Time GmbHMonty C.M. Metzger - www.aheadoftime.de 85
Page © 2013 Ahead of Time GmbHMonty C.M. Metzger - www.aheadoftime.de 86
We always overestimate the change
that will occur in the next 8 months
and underestimate the change that
will occur in the next 8 years.
Page © 2011 Monty Metzgermonty.de
Ahead of Time
Innovation. Investments. Inspiration.
Monty C. M. Metzger
CEO & Founder
web www.aheadoftime.de
email monty@aheadoftime.de
twitter @montymetzger
blog http://blog.monty.de

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The Internet of Things: Sensors, Smart Objects & Quantified Self

  • 1. Page © 2011 Ahead of Time GmbHAhead of Time Monty C. M. Metzger, CEO Ahead of Time Twitter ID: @montymetzger Internet of ThingsSIEMENS Innovations Workshop Marcom2020 Nürnberg, 16. Juli 2013
  • 2. Page © 2010 monty.deMonty C.M. Metzger Grew up with Tech 2
  • 3. Page © 2008 Ahead of Time GmbHAhead of Time Entrepreneur at heart
  • 4. Page © 2013 Ahead of Time GmbHAhead of Time 4
  • 5. Page © 2013 Ahead of Time GmbHAhead of Time Imagine. Envision. Build. 5
  • 6. Ahead of Time Investment Advisors Ahead of Time Innovation. Investments. Inspiration. „The people at Ahead of Time keep their finger on the pulse. They get how the industry works and, more importantly, have a great sense for where it is headed.“
  • 7. DIGITAL LEADERS is global network of the most influential leaders in the internet, mobile & digital industry. Supported by
  • 8. Page © 2013 Ahead of Time GmbHAhead of Time The Innovation Hot-Spot Discovering the Unknown Source: Dr. Charles Savage
  • 9. Page © 2013 Ahead of Time GmbHAhead of Time How will the Future of Mobile look like? 9
  • 10. Page © 2013 Ahead of Time GmbHAhead of Time
  • 11. Page © 2012 Ahead of Time GmbHwww.MONTY.de 11 Data Tsunami MMI man-machine-interface
  • 12. Page © 2013 Ahead of Time GmbHAhead of Time 12 Life logging
  • 13. Page © 2013 Ahead of Time GmbHAhead of Time 13 Google Glass
  • 14. Page © 2013 Ahead of Time GmbHAhead of Time 14 Google Glass
  • 15. Page © 2013 Ahead of Time GmbHAhead of Time 15 Telepathy
  • 16. Page © 2013 Ahead of Time GmbHAhead of Time 16 LEAP Motion
  • 17. Page © 2013 Ahead of Time GmbHAhead of Time 17 MYO Armwrist
  • 18. Page © 2013 Ahead of Time GmbHAhead of Time
  • 19. Page © 2013 Ahead of Time GmbHAhead of Time
  • 20. Page © 2013 Ahead of Time GmbHAhead of Time
  • 21. Page © 2013 Ahead of Time GmbHAhead of Time
  • 22. Page © 2013 Ahead of Time GmbHAhead of Time
  • 23. Page © 2013 Ahead of Time GmbHAhead of Time
  • 24. Page © 2013 Ahead of Time GmbHAhead of Time
  • 25. Page © 2013 Ahead of Time GmbHAhead of Time
  • 26. Page © 2013 Ahead of Time GmbHwww.MONTY.de 26 Internet of Things
  • 27. Page © 2013 monty.deMonty C. M. Mtzger The Internet of Things: Networks of physical objects (aka. things) with embedded sensors and actuators that communicate with other objects, databases and in some cases, directly with people. Definition
  • 28. Page © 2013 Ahead of Time GmbHAhead of Time Growth of the Internet of Things
  • 29. Page © 2013 Ahead of Time GmbHAhead of Time
  • 30. Page © 2013 Ahead of Time GmbHAhead of Time
  • 31. Page © 2013 Ahead of Time GmbHAhead of Time
  • 32. Page © 2013 Ahead of Time GmbHAhead of Time
  • 33. Page © 2013 Ahead of Time GmbHAhead of Time Mapping the Internet of Things Landscape
  • 34. Page © 2013 Ahead of Time GmbHAhead of Time
  • 35. Page © 2013 Ahead of Time GmbHAhead of Time
  • 36. Page © 2013 Ahead of Time GmbHAhead of Time
  • 37. Page © 2013 Ahead of Time GmbHAhead of Time
  • 38. Page © 2013 Ahead of Time GmbHAhead of Time Airstrip Wireless Monitoring 38
  • 39. Page © 2013 Ahead of Time GmbHAhead of Time AliveCor - iCar 39
  • 40. Page © 2013 Ahead of Time GmbHAhead of Time Blood Pressure by Withings 40
  • 41. Page © 2013 Ahead of Time GmbHAhead of Time Wifi Waage by Withings 41
  • 42. Page © 2013 Ahead of Time GmbHAhead of Time Zlio Tracking Sleep 42
  • 43. Page © 2012 Ahead of Time GmbHwww.MONTY.de 43 Sensors + Data = Business
  • 44. Page © 2012 Ahead of Time GmbHwww.MONTY.de 44 Sensors + Data = Marketing
  • 45. Page © 2012 Ahead of Time GmbHwww.MONTY.de 45 Sensors + Data = Customer
  • 46. Page © 2013 monty.deMonty C. M. Mtzger
  • 47. Page © 2013 monty.deMonty C. M. Mtzger Anatomy of a connected object
  • 48. Page © 2013 monty.deMonty C. M. Mtzger Anatomy of a connected object Example: Fitbit
  • 49. Page © 2013 monty.deMonty C. M. Mtzger Fitbit Ecosystem
  • 50. Page © 2013 monty.deMonty C. M. Mtzger
  • 51. Page © 2013 monty.deMonty C. M. Mtzger A path to insight and understanding.
  • 52. Page © 2013 monty.deMonty C. M. Mtzger The system is a virtuous circuit. The system collects data and provides analysis that can lead to insights that encourage or inspire change (new behaviors, new ideas, etc.). That change, in turn, produces additional data and thus new insights.
  • 53. Page © 2013 monty.deMonty C. M. Mtzger Change accelerates in social networks.
  • 54. Page © 2013 monty.deMonty C. M. Mtzger Future Outlook
  • 55. Page © 2013 Ahead of Time GmbHAhead of Time Would you wear a Digi-Lense? 55 Created by Sean Hamilton Alexander
  • 56. Page © 2013 Ahead of Time GmbHAhead of Time Would you implant a Tooth Phone? 56 Created by Sean Hamilton Alexander
  • 57. Page © 2013 Ahead of Time GmbHAhead of Time Would you track your kids fetal heart rate? 57
  • 58. Page © 2013 Ahead of Time GmbHAhead of Time Would you measure your own blood pressure? 58 Created by Sean Hamilton Alexander
  • 59. Page © 2013 Ahead of Time GmbHAhead of Time Would you measure your own blood pressure? Would you share it in public? 59 Created by Sean Hamilton Alexander
  • 60. Page © 2013 Ahead of Time GmbHAhead of Time Global Movement 60 Created by Sean Hamilton Alexander
  • 61. Page © 2013 monty.deMonty C. M. Mtzger
  • 62. Page © 2013 Ahead of Time GmbHAhead of Time Digital Plaster Toumaz Tech 62
  • 63. Page © 2013 Ahead of Time GmbHAhead of Time Zio Patch: The Zio™ Patch is a long-term cardiac rhythm monitor that provides continuous monitoring for up-to-14 days (significantly longer than the time period of a typical Holter). 63
  • 64. Page © 2013 Ahead of Time GmbHAhead of Time 64 Body Area Network: Body Area Network BAN - a base technology for permanent monitoring and logging of vital signs is a proven method of supervising the health status of patients suffering from chronic diseases, such as Diabetes and Asthma.
  • 65. Page © 2013 Ahead of Time GmbHAhead of Time
  • 66. Page © 2013 Ahead of Time GmbHAhead of Time
  • 67. Page © 2013 Ahead of Time GmbHAhead of Time
  • 68. Page © 2013 Ahead of Time GmbHAhead of Time
  • 69. Page © 2013 Ahead of Time GmbHAhead of Time Future Outlook Question Think of a personal object. Imagine how you might embed sensors, log interesting data and connect it to the internet for analysis. Consider what insights this new information would bring to light and what behaviors, or ideas those could inspire.
  • 70. Page © 2013 Ahead of Time GmbHAhead of Time Future Outlook A few objects for your consideration...
  • 71. Page © 2013 Ahead of Time GmbHAhead of Time Future Outlook A few activities for your consideration...
  • 72. Page © 2013 Ahead of Time GmbHAhead of Time Future Outlook A few conditions for your consideration...
  • 73. Page © 2013 Ahead of Time GmbHAhead of Time „there's a difference between knowing the path and walking the path“ Morpheus, Matrix 73
  • 74. Page © 2013 Ahead of Time GmbHAhead of Time 74 3 Marketing Innovation Rules
  • 75. Page © 2013 Ahead of Time GmbHAhead of Time 75 Start with Why!
  • 76. Page © 2012 Ahead of Time GmbHwww.MONTY.de 76 Ask Google?
  • 77. Page © 2013 Ahead of Time GmbHAhead of Time 77
  • 78. Page © 2013 Ahead of Time GmbHAhead of Time 78 Think Big
  • 79. Page © 2013 Ahead of Time GmbHMonty C.M. Metzger - www.aheadoftime.de 79
  • 80. Page © 2013 Ahead of Time GmbHMonty C.M. Metzger - www.aheadoftime.de 80 Dutch artist Florentijn Hofman created the bright-yellow duck, and it was built of PVC material in New Zealand by a company specializing in large sails.
  • 81. Page © 2013 Ahead of Time GmbHAhead of Time 81 Dream it, do it.
  • 82. Page © 2013 Ahead of Time GmbHAhead of Time 82 Dreams?
  • 83. Page © 2013 Ahead of Time GmbHAhead of Time 83 Think Big
  • 84. Page © 2013 Ahead of Time GmbHMonty C.M. Metzger - www.aheadoftime.de 84
  • 85. Page © 2013 Ahead of Time GmbHMonty C.M. Metzger - www.aheadoftime.de 85
  • 86. Page © 2013 Ahead of Time GmbHMonty C.M. Metzger - www.aheadoftime.de 86 We always overestimate the change that will occur in the next 8 months and underestimate the change that will occur in the next 8 years.
  • 87. Page © 2011 Monty Metzgermonty.de Ahead of Time Innovation. Investments. Inspiration. Monty C. M. Metzger CEO & Founder web www.aheadoftime.de email monty@aheadoftime.de twitter @montymetzger blog http://blog.monty.de