An analysis of the geek nowaydays

<!-- THE PERCEPTION OF
THE GEEK NOWADAYS --!>
To what extent has the
"geek" become trendy ?

@Caroline Viphakone - www.moodytryme.com

// INDEX
1. Birth of a stereotype
2. The popularity of the geek
3. The limits of the geek trend


// 1. BIRTH OF A STEREOTYPE
A) Definition and origins of the word "geek“

B) Main features : physical characteristics, interests, and dislikes

C) Different types of "geeks"


1.A. BIRTH OF A STEREOTYPE –
DEFINITION & ORIGINS OF THE WORD

Etymology
English dialect, German, and Dutch “geck” which means “fool”

In the 18th and 19th century in Austria-Hungary and after in North America ,
“geckens” were used to call “freaks” in circus shows



Definition
The word geek is a slang term for odd or non-mainstream people, with
different connotations ranging from "a computer expert or enthusiast" to "a
person heavily interested in a hobby", with a general pejorative meaning of
"a peculiar or otherwise dislikable person, especially one who is perceived
to be overly intellectual".

Although often considered as a pejorative, the term is also often used self-
referentially without malice or as a source of pride.

Source : Wikipedia



The modern definition of the Geek
Geek : someone who is passionate or even obsessive with one or several
hobbies


1.B. BIRTH OF A STEREOTYPE – MAIN
FEATURES

• Physical characteristics


FEATURES
• Main interests


FEATURES

• Dislikes


1.C. BIRTH OF A STEREOTYPE –
DIFFERENT TYPES OF « GEEKS »
1. The Fanboy
2. The Music Geek
3. The Gamer
4. The Gadget Guy
5. The Otaku
6. The Hacker/The
Nerd


Different degrees of « geek-attitude » :
From simply passionate to « no-life »


The « Fake » geeks : the Apple geek & the
Chic Geek


2. THE POPULARITY OF THE
GEEK IN THE MEDIA
A) The « geek » figures in series and movies
B) The « geek » figures in the high tech world
C) Use of the "geek" image in commercials


2.A. POPULARITY IN THE MEDIA – THE
« GEEK » FIGURES IN SERIES AND MOVIES

• The Big Bang Theory & The It Crowd



• Chuck



• Teenage series : Glee & Pretty Little Liars



• Q in James Bond 2012 Skyfall



• Woody Allen in Scoop 2006


2.B. POPULARITY IN THE MEDIA – THE
« GEEK » FIGURES IN THE HIGH TECH WORLD

• Steve Jobs & Steve Wozniak



• Bill Gates



• Mark Zuckerberg


2.C. POPULARITY IN THE MEDIA – MARKETING &
COMMUNICATION OF THE « GEEK » IMAGE

liligo.com - Envoyez-vous en l'air avec vos Pub FREE - Rodolphe - ich bin ton pere
collègues ! http://www.youtube.com/watch?v=vIxtIm549c0
http://www.youtube.com/watch?v=HKv3hcLC
ONw


2.A. POPULARITY IN THE MEDIA – MARKETING &
COMMUNICATION OF THE « GEEK » IMAGE


3. THE LIMITS OF THE GEEK
TREND
A) The Geek Chic
B) Confusion between different labels
C) Why the REAL geek can’t be trendy ?


3.A. THE LIMITS – THE GEEK CHIC


3.A. THE LIMITS – THE GEEK CHIC

• « Smart is the new sexy »
http://www.youtube.com/watch?v=6WjNJnf_RQQ


3.B. THE LIMITS – A CONFUSION BETWEEN
DIFFERENT LABELS


3.C. THE LIMITS – THE REAL GEEK
CANNOT BE TRENDY


WHAT KIND OF GEEK ARE YOU ?
Me, I’m a webdesigner geek…
http://ludovic-denizot.cifa3.com/videos/projet-individuel-moodytryme/


// SOURCES

• Wired's Geekster Handbook, a Field Guide to the Nerd Underground, By Troy Brownfield,
http://www.wired.com/culture/lifestyle/magazine/16-04/st_geekster
• How to Dress Geek Chic Style, http://www.fashion-
style.becomegorgeous.com/new_trends/_how_to_dress_geek_chic_style-933.html
• Dorks, Geeks & Nerds, Stephen Baugh, http://stephenbaugh.com/2009/05/dorks-geeks-nerds/
• Quand la Pub parle aux geeks, http://publigeekaire.com/2009/08/quand-la-pub-parle-aux-geeks/
• publigeekaire.com / Pub Free, Rodolphe, Ich bin ton Père,
http://www.youtube.com/watch?v=P3s2Rzc68hs&feature=player_embedded
• Smart Is The New Sexy from The Big Bang Theory, posted by freakylabgeek,
http://www.youtube.com/watch?v=6WjNJnf_RQQ
• La démocratie Internet, Dominique Cardon
• www.moodytryme.tumblr.com
• Projet individuel: Moodytryme, http://ludovic-denizot.cifa3.com/videos/projet-individuel-
moodytryme/


An analysis of the geek nowaydays

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An analysis of the geek nowaydays