"Amsterdam DNA, a new 45 minute introduction for (inter)national tourists to the story of Amsterdam", Digital Urban History, Telling city’s history in the age of the ICT revolution (Renée Kistemaker and Marijke Oosterbroek, Turin, May 29, 2012).

1. AMSTERDAM DNA
A 45 minute introduction for
(inter)national tourists to the story of
Amsterdam

2. The Amsterdam Museum: housed in a
former Municipal Orphenage

3. Museum opened in 1975

4. An open museum: the Militia
Gallery

5. Outside

6. Inside

7. Rembrandt van Rijn: The Syndics on loan in the
Rijksmuseum since 1885

8. 1971-1973: development of
innovate information system

9. New permanent exhibition of
modern period in 2000
• Biographical
approach
• Multimedia
• Contemporary
collecting
• Visitor participation

10. New permanent exhibition 2000: Middle Ages

13. Amsterdam DNA
• Target group: tourists (Dutch and
foreigners )
– 10 languages
• Introduction of Amsterdam in 45 minutes
– Entry to the city
• Entertaining and interesting for a wide
range of people
• Multiplatform

14. Targetgroup: Tourists

18. Story of Amsterdam in 7 Periods
• 1000-1500: CITY ON PILES
• 1550-1600: REVOLT AGAINST KING AND
CHURCH
• 1600-1700: CENTRE OF THE WORLD
• 1795-1815: LIBERTY, EQUALITY,
FRATERNITY
• 1870-1914: TOWARDS A MODERN CITY
• 1940-1945: SECOND WORLD WAR
• 1945- : CAPITAL OF FREEDOM

19. Amsterdam DNA

20. 4 Values of DNA
– Spirit of enterprise
– Freedom of thought
– Civic virtue
– Creativity

23. Entry to the city

25. WWW

28. For a wide range of people

29. Video

30. Infographics

31. Things to do

32. Different viewpoints

33. Pepper ghost

34. Additional information

35. The real thing

36. Conclusions

37. First reactions
• The guestbook's are full off compliments
• There lots off people who walk interested
trough the exhibitions

38. Improvements
• Improved introduction
• Interactive game
• Sound
• Facilities for groups
• Alternative for booklet (audio tour)
• DNA tours for the android
• More information about cultural attractions
on the web