Value is what most things in business are about. And in #Marketing Operations, best-practice companies are reaping higher value as they evolve toward a more sophisticated scope for what Marketing Ops (MO) entails.

1. The Scope of Marketing Operations Sophisticated
Increases Over Time Toward Marketing Operations
Increasing Sophistication & Value Advanced Processes (LEAN, 6 Sigma)
Change Management
Competency Development
Customer Profitability
Enterprise Marketing Management
Enterprise Metrics Alignment
Marketing Governance
Portfolio Management
Predictive Analytics
Shared Vision
Expanded Strategic Management
Marketing Operations
Behavior-Rewards Alignment
Best Practices
Campaign Automation
Cross-Functional Alignment
Knowledge Management
Metrics
MOM / MRM / DAM
Fundamental
Process Mapping & Design
Marketing Operations
Budget Management
CRM
Marketing Services Journey to Marketing Operations Maturity Benchmarking Study
www.MOpartners.com/resources
Measurement www.MOpartners.com/blog
Vendor Management