(c) Nico Nettelmann, ProVeg, https://proveg.com/ Reducing greenhouse gas emissions in the livestock sector is one of the most effective ways we can achieve our climate targets and keep global warming below 2⁰C. Yet, thus far, such measures have barely been discussed by world leaders and policy makers. ProVeg works to put the climate impact of food choices related to animal agriculture and meat production onto the global climate agenda and national climate protection strategies. In this session we'll set out our approach and successes from COP23, how the discussion has changed over the last year and which strategies are working to push this issue forward, drawing out practical lessons for other campaigners. Presented at ECF Europe 2018. Join the Campaigning Forum and find out more about its upcoming events here: http://fairsay.com/events

1. Diet Change
Not Climate Change
Experiences from a political climate campaign

2. Outline
1. Introduction
2. Methodology
3. Outcomes COP23
4. Implications for 2018

3. 1. Intro

4. Nico Nettelmann
● 2009 – 2014: B.Sc. Geography & Env. Mgmt.
● 2014 – 2015: Volunteer at an NGO in India
● 2016: Joined ProVeg
○ 2016 – 2017: Coordination of Worldwide Vegan Bake Sale Campaign
○ Since 2017: Climate Campaign Manager

5. ProVeg

12. Summary
● Important issue
● We only can fight climate change when addressing animal agriculture
● UNFCCC COP the place to be
→ Go to COP

13. 2. Methodology

14. Framework
1. Mapping
○ Landscape
○ Competitors
○ Target Groups
2. Listening
○ Conversations
○ Needs
○ Messaging
3. Analysis & Strategy
○ SWOT

15. 1. Mapping
On average 200 Side Events in total per COP
1010

16. 2. Listening

19. 19* Gerber, P., H. Steinfeld, B. Henderson, et al. (2013): Tackling climate change through livestock: a global assessment of emissions and mitigation opportunities. FAO, Rome
*Estimate based on: Buchner B.K., Oliver P., Wang X. et al (2017): Global landscape of Climate Finance 2017. Climate Policy Initiative.
< 1%
Reduction of
farmed animal
consumption
● 14.5% of all greenhouse gas emissions are caused by animal
agriculture.*
● To fight climate change, governments, the private sector and civil
society spend $382,000,000,000 worldwide every year.*
That’s over one billion dollar every day.
● Yet less than 1%* is spent to reduce our consumption of animal
products - making it a dramatically neglected area of climate change
mitigation.
Balancing out the climate budget

20. 2. Listening

22. Best Practices

23. 3. Analysis and Strategy
● Offer policy solutions
● Back up your messages with science
● Talk about policies, subsidies, taxes; Not about nanny state or forcing people, but into
influencing production and consumption patterns
● Give positive examples - France, China - "the cool kids are doing it"
● Buys you more time for a "just transition" for your other climate-intensive sectors
● Developing countries: Not trying to change traditional pastoral societies and economies, but
into stopping industrial-scale animal agriculture, and cutting meat consumption levels to
sustainable levels - like in Asia or Africa, which are in fact good examples.

24. Summary
● Neglected issue
● Efforts are going to the wrong direction
● Science on our side
→ Raise voice and offer the right solutions

25. 3. Outcomes
COP 23

26. Exhibition
● Hundreds of visitors, one of the most
popular exhibits
● Extended to Week 2 owing to response

27. Petition Handover
petition handed over to Flasbarth (State Secretary, Federal Ministry for the Environment)
66.340 signatures in total
-> promotion startet 17.09.2017 through/with ProVeg countries (media & pr work), change.org,
video with Melanie, seeding, fairs/events
(pr

28. Side Event

29. Side Event
● Full house
● ca. 130 people
● Israel delegation
● policymakers in audience
Left to right:
Dr. Marco Springmann (Oxford University)
Cristina Tirado (UCLA)
Dr. Helen Harwatt (Loma Linda University)
Alon Shepon (Weizmann Institute)
Jimmy Pierson (ProVeg UK)
Ifat Zur (Green Course)
Additional speaker: Yael Cohen Paran (Israeli MP, co-
chair of the Green Movement party)

30. Time for a diet shift: Plant based diet for climate change mitigation
N. Bennett: British politician and journalist who led the Green Party of England and Wales from September 2012 to September 2016

31. Media Coverage
Official Interview by UN Department of Public
Information

32. Media coverage

33. Media coverage
Spain

34. Recognition of a momentum

35. Networks

36. Summary
● High demand for our topic
● Wide media coverage
● Perfect momentum
→ Continue in 2018

37. 4. 2018

38. Online activities

39. Networks

40. Partners

41. Awards

42. COP 24
Full day around food in a special civil society space !

43. Key learnings
Think
Globally
Cool
Kids
Talk to
each
other
Think
big
Offer
High
level
Win hearts and minds!
Be
confident

44. CAN-Party at COP23

45. Opportunities
● Food and Climate Alliance
○ www.foodandclimatealliance.org
● Partner at COP 24
● Learn more about the campaign
○ Proveg.com/dietchange
Get in touch
Nico.nettelman@proveg.com
@niconettelmann
Nico Nettelmann

46. Back up

47. Development of Animal Production over the last 50 Years
Eastern Asia
Europe
Northern America
South America
South-Eastern Asia
Africa
Southern Asia
Central America
Western Asia
Oceania
Central Asia
+956%
+77%
+135%
+480%
> +270 %
In the Same Time,
World Population a bit
more than doubled
from around 3,4 billion
in 1965 to 7,4 billion in
2017
Date from FAOStat (2018): http://www.fao.org/faostat/en/#data/QL

48. > +270 %
Development of Animal Production over the last 50 Years
In the Same Time,
World Population a bit
more than doubled
from around 3,4 billion
in 1965 to 7,4 billion in
2017
70bn+
Animals
(2016)
Date from FAOStat (2018): http://www.fao.org/faostat/en/#data/QL

49. The size of each country depicts the total amount of meat consumed by its population per year. Sources and further information: FAOStat (2018)
Global Animal Consumption

51. Policies
There are a wide range of policies and strategies that have been proposed around the world, to encourage societal dietary change,
aiming at reduced consumption of animal products.
● Smarter pricing models: anything that has a negative environmental externality should have the damage caused reflected in the
final price.
● Governments do not subsidise tobacco or alcohol - they tax it. Processed meat is considered by the WHO as an equal health
risk to tobacco and alcohol, but instead we subsidise factory farming
● Smarter agricultural subsidies for food production, that support sustainable products and processes.
● Investment in agricultural research to find sustainable protein solutions.
● Meat-free/more veggie options days in public institutions, which can be a boost to farmers while also giving people a fair choice.
● Gearing the regulatory framework of the food production sector to better embrace the innovative working on lab-grown meat or
plant-based protein.
● Addressing the supply-side, by encouraging food companies to invest in plant-based or cellular technologies to create more
sustainable protein products.

52. Media coverage
Poland

53. ProVeg at other events & people met
Influencing policy-makers