Objective: to cause a change in the cognitive process, altering the perception of the video.

1. Defining cognitive structures
and how video affects them

2. Objective: to cause a change in the
cognitive process, altering the perception
of the video.
This film was made for the science
project. We started filming 1/1/12, we
used clips from security films, Arkansas
films, and fresh clips made for this
project.
Read about the video effects that were
used .

3. During the process of making the test
video, we changed the color, focal
length, sound, music, etc. to alter and
change the video in an attempt to alter
cognitive perception. After shooting all
the clips, we edited them if needed and
put it all together onto a DVD disk.

4. Hypothesis: When altering video
components such as focal length, frame
rate, color, sound, and music. We can
alter or change cognitive perception
Creating new realities, via two of the five
senses (primarily sight and hearing)
Effectively change and altering the
cognitive process and alter perception of
the events seen. By doing so we create
new realities, or can create memories of
nonexistent events.

5. Materials and procedures
 The things needed to test the hypothesis
for this experiment: cx700v camera
shooting 1920 x 1080 60 high definition
frame rate. We used a camera shooting
1920 x 1080 60 high definition frame
rate. The camera will use a lens with a
26.3 frame rate focal length with ½
exmor lens.

6. The camera will use a lens with a 26.3
frame rate focal length with ½ exmor
lens.
 Independent Variables: Color, Sound,
Focal Length, Music, etc.
Dependent Variables: Depending on what
we change the video that is shot.

7. Methods Qualitative research.
The whole video took about one week to
complete, edit, and burn onto a disk.
Upon completion it was viewed to see if
the desired effects were achieved. We
were able to change the cognitive
process by changing sound, music, color,
focal length, frame rate, camera
viewpoint, etc.

8. Cognitive Structures Defined
What mental process interprets the
information from the eyes and ears.
Cognitive structures are the basic mental
processes people use to make sense of
information. Other names for cognitive
structures include mental structures, and
patterns of thought. Both existing only in
the mind, supported by gathered
information through the senses. I
primarily grouped them into two
interdependent categories:

9. 1. Comparative thinking structures
which process information by identifying
how bits of data are alike or similiar and
different. They include recognition,
memorization, and conservation of
constancies, classification, spatial
orientation, temporal orientation, and
metaphorical thinking.

10. 2. Logical reasoning structures use
abstract thinking strategies to
systematically process and generate
information. They include deductive and
inductive reasoning, analogical and
hypothetical thinking, cause–effect
relationships, analysis, synthesis,
evaluation, problem framing, and
problem solving. Both are dependent on
the skills of the individual perceiving the
event.

11. Results
Approximately a ten minute video was
created, using a high definition camera
shooting 1920 x 1080 60 high definition
frame rate. Viewing of the video
produced the results that my Hypothesis
predicted of altering the cognitive
processes and affecting perception of
events.

12. I realized that most individual that might
watch the video are so unaware that they
don’t realize they are using a cognitive
structure process when watching video
to recognize what was happening or that
they use deductive or inductive
reasoning.

13. Conclusions
Each individual viewer of the movie or
video has to develop his or her own
cognitive structures. So the altering of
video affects each viewer in different
ways. Often there perception of an event
seen on video is just an illusion of what
actually occurred. REMEMBER ILLUSIONS
ARE MISPERCEPTIONS; we are fooled by
the cues.

14. Individual viewers use cognitive
structures to process information and
create meaning by (1) making
connections, (2) finding patterns, (3)
identifying rules, and (4) abstracting
principles. Which is how the process of
changing components of video affects the
individual perceiving it.

15. Perception can be modified by altering
the components video
Most viewers would only realize the
effects of watching the video such as
felling fear or a sense of excitation. They
are unaware of the camera changes
which cause the altered perception.

16. Illusions- REMEMBER ILLUSIONS ARE
MISPERCEPTIONS
It is easy to create an illusion and even
alter testimony of an individual by
including one tree fact and the rest can
be totally manipulated. Individuals and
only perceive a small fraction of true
reality.
We are fooled by the cues created by
altering the video components.

17.  The brains involvement.
What part of the brain is involved the
cerebral cortex contains conscious
thought.
The frontal lobe contains volitional
thoughts. The parietal, occipital lobes
contain cognitive thoughts.

18. How frame rate can affect the mind
Critical Fusion Frequency - Phi
Phenomenon - Is the name for the
illusion of continuous motions. We need
a minimum frequency to perceive motion
as continuous. The frequency is
determined by speed of the event, which
we view. Slowing or increasing the speed
either makes it appear as movement of
can make it an unintelligent blur.

19. A movie is really a series of independent
slides presented continuously. If the
frequency drops below the minimal
threshold level we no long perceive the
motion as continuous.
In fact continuous movement in nature
rarely occurs.

20. How we interact with video
Persistence of Vision - the reason we can
see through fan blades when turning, we
create the field of vision from what we do
see in little bits and form a complete field
of view even though the field of vision is
blocked. We can’t actually see through
the fan part of the time but we believe
we are as it is perceived.

21. Much of our understanding of how and
why we perceive things comes from
Gestalt Psychology
Sensation: The process of receiving
stimuli or information.
In man, the sense of sight is the most
significant one and 80% of the all
information is gathered by eyes.

22. We receive these stimuli through our
sense organs, the five senses
Sensory Receptor Cells- receive the
stimuli from the environment and
through transduction transfer it to nerve
impulses to be processed in the brain.

23. To test the Hypothesis that we can alter
perception we will alter
Focal length,
Frame rate,
Color,
Sound,
 Music.
These alterations will specifically target
two of the five senses.

24. Primarily sight and hearing to change
and altering the cognitive process and
alter perception of the events seen.
(Perception: The process of evaluating
information and giving it meaning.)
Changing the direction and the angle of a
camera shot can change perception of
the event viewed.When viewed, each
action causes a cognitive interpretation
of the event. Read more about video
illusions.
http://master-hughes.com/