1. The Process of
DESIGN THINKING
Kentaro MORITA
Department of Industrial Design
School of Design

2. Do you know these products?
How did these products designed?

3. You think....
ZERO

4. Overview: [Design Thinking process]
Empathize
Define
Ideate
Prototype
Test

5. For Example
Shopping Cart
By

6. Empathize
Get
Understand people’s behavior
▪ Observation
▪ Interviewing
▪ Immersing
Insight
Need

7. Define
Decide specific and meaningful challenge.
Find
Goal
Insight
Need
Need
Point
of
View
(POV)

8. Ideate
Make large quantity of ideas
Don’t judge the ideas value.

9. Prototype
Make physical prototypes from ideas
▪ role-playing activity
▪ space
▪ object
▪ interface
▪ storyboard
Physical
World

10. Test
▪ Use prototypes
in the context of the user’s life.
▪ To refine our solutions
,make them better.
Prototype
Test

11. Finished

12. Conclusion: [Design Thinking process]
Empathize
Define
Ideate
Prototype
Test

13. References
“d.school Bootcamp Bootleg”
(the textbook of d.school)
By Hasso Plattner
“ABC Nightline
- IDEO Shopping Cart”
http://www.youtube.com/
watch?v=M66ZU2PCIcM