Ubiquitous IA

1 Ubiquitous IA Peter Morville, IA Summit 2011

Defining Information Architecture

Principles of Cartography (Maps)

Shaping Territory (Classic IA)

Paths and Places(Pervasive IA)

Mapping & Sketching (Small Groups),[object Object]

7 Polar Bear IA in•for•ma•tion ar•chi•tec•turen. ,[object Object]

The combination of organization, labeling, search, and navigation systems in web sites and intranets.

The art and science of shaping information products and experiences to support usability and findability.

An emerging discipline and community of practice focused on bringing principles of design and architecture to the digital landscape.,[object Object]

“There are two kinds of people in the world…” Information Architects + User Experience Designers + Content Strategists + CEOs + Information Architects User Experience Designers Interaction Designers + Software Developers + Teachers + Visual Thinkers “…those who divide the world into two kinds of people, and those who don’t.”

Big Architect, Little Architect (2000) “The little IA may focus solely on bottom-up tasks such as the definition of metadata fields and controlled vocabularies.” “The big IA may play the role of an orchestra conductor or film director, conceiving a vision and moving the team forward.” Eric Reiss, Euro IA (2006)

11 Wurman IA in•for•ma•tion ar•chi•tectn. An individual who organizes the patterns inherent in data, making the complex clear. I mean architect as used in the words architect of foreign policy…as in the creating of systemic, structural, and orderly principles to make something work. The person who creates the structure or map of information that allows others to find their personal paths to knowledge.

12 “I’m an information architect. I map paths and places across physical, digital, and cognitive spaces.” Peter Morville “A picture can connect the strategic with the tactical in a way no other communication form possibly can.” Dave Gray

18 http://www.bbc.co.uk/bbcfour/beautyofmaps/

19 “Probably the best statistical graphic ever drawn, this map by Charles Joseph Minard portrays the losses suffered by Napoleon’s army in the Russian campaign of 1812.” Edward Tufte http://www.edwardtufte.com/tufte/posters

20 http://niemann.blogs.nytimes.com/2010/03/10/my-way/

21 http://niemann.blogs.nytimes.com/2010/03/10/my-way/

“The map is not the territory.”Alfred Korzybski

25 “The spectral colors of red, orange, yellow, blue, indigo, and violet are produced by light of a single wavelength, and all are visible to the human eye, except for indigo, which most people can’t distinguish.” “Isaac Newton included indigo so the number of colors would match the number of known planets, notes in a major scale, and days in a week.” Search Patterns (2010)

26 “Aboriginal Creation myths tell of the legendary totemic beings who had wandered over the continent in the Dreamtime, singing out the name of everything that crossed their path - birds, animals, plants, rocks, waterholes - and so singing the world into existence.” The Songlines by Bruce Chatwin

27 Animals use a combination of egocentric and geocentric techniques for wayfinding. Ambient Findability by Peter Morville

30 The Image of the City by Kevin Lynch Paths The streets, walkways, transit lines, canals, railroads, and other channels through which people move. Edges The walls, shores, fences, barriers, and other boundaries that create linear breaks in continuity, both separating and relating distinct regions. Districts Major sections of the city that possess a common identifying character (e.g., The Financial District, The North End). Nodes Intersections, enclosed squares, street corners, subway stations, and other hubs that serve as points of reference, transition, and destination. Landmarks Towering buildings, golden domes, mountains, signs, storefronts, trees, doorknobs, and other objects that serve as spatial reference points.

32 Bill Verplank, IxD11 Opening Keynote, http://vimeo.com/20285615 (00:19:30)

41 “On the Web, the map is the territory, the sign is the path.”

44 "laptop" > $910 - $1070 > Hewlett Packard > At least 1 GB > 14 - 15 Inch > Bluetooth > 4 - 5 lbs

47 The Right Way to Wireframe The Right Way to Wireframe http://konigi.com/notebook/all-right-way-wireframe-videos Shades of Gray http://blog.semanticfoundry.com/2009/01/01/

50 David Rose ambientdevices.com

53 Automatic Locates Schedule an "automatic locate" to see where your child is at a given time. Breadcrumbing Feature This feature is great for identifying a specific route or series of destinations.

Cisco Wireless Location Appliance “A quick glance at the screen shows exactly where the tagged wheelchairs are located...Patients wait no more than a few minutes for a wheelchair, and we save$28,000 a month by eliminating searches.”

59 iPhone Sensors ,[object Object]

Orientation/Motion (Gyroscope)

RFID/NFC (Soon),[object Object]

62 BrainPort Camera in glasses captures video. Image recreated on grid of 400 electrodes. User feels the shape on the tongue. Brain learns to see through the tongue.

63 Ubiquitous Service Design Information is blurring the lines between products and services to create multi-channel, cross-platform, trans-media, physico-digital user experiences. http://semanticstudios.com/publications/semantics/000633.php

64 The URL Is Dead, Long Live Search

65 “The study illustrates how a surprising 65% of visitors to an on-line search engine were looking for further information in relation to a product or service they saw in a television commercial or in a newspaper advertisement.” Information Architecture for Ubiquitous Ecologies by Andrea Resmini and Luca Rosati

66 “53% of US online consumers say they research products online that they subsequently buy offline.” Forrester Survey, Q1 2009 (US). “43% of consumers said they start their research online or through a mobile device, but then need to call a customer service or call center representative to complete the transaction because the necessary product or service information cannot be found online.” ATG Survey, Q4 2009 (US). “The most common problems reported by Web-to-store shoppers related to discrepancies in prices and product information across the two channels.” Forrester Survey, Q4 2009 (US)

67 Over 50% of REI online business is picked up in a store.

68 Cross-Media Source: Subject to Change (2008)

70 Today's “service systems” may include interrelated sub-systems (e.g., person-to-person, self-service) across multiple locations, devices, and channels; and customer satisfaction is “influenced by the extent of integration and consistency” across those channels. Bridging the “Front Stage” and “Back Stage” in Service System Design by Robert J. Glushko and Lindsay Tabas

74 “After a half-hour, a three-tone alert sounds…If the bottle still has not been opened, the system makes an automated reminder phone call to the patient or a caregiver. The GlowCap system compiles adherence data which anyone can be authorized to track. That way the doctor can make sure Gramps stays on his meds.”

79 There is one timeless way of building. It is thousands of years old, and the same today as it has always been. The great traditional buildings of the past, the villages and tents and temples in which man feels at home, have always been made by people who were very close to the center of this way. It is not possible to make great buildings, or great towns, beautiful places, places where you feel yourself, places where you feel alive, except by following this way. And, as you will see, this way will lead anyone who looks for it to buildings which are themselves as ancient in their form, as the trees and hills, and as our faces are. The Timeless Way of Building Christopher Alexander

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