1996년에 설립된 F5네트웍스는 1999년 나스닥에 상장,, 한국 지사는 2004년에 설립됐다. 조 신임 지사장은 지난 15년간 KT, 캐이블앤와이어리스, 시스코에서 세일즈와 마케팅, 운영 업무를 담당.<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /> F5네트웍스 코리아는 L4로 한국 시장에 포지셔닝하는 것은 비전에 맞지 않고 한국 시장에도 어울리지 않는 것이며 ADN을 총괄적으로 책임지고 갈 수 있는 비즈니스 파트너로서의 포지셔닝을 위해 L7 시장을 적극적으로 공략할 것이라 밝힘.

1. Improve Revenue and Operating
Profits in an Application-centric
era with F5 technology
Won Kyun “Peter” Cho
Country Manager, Korea
F5 Networks

2. 2
F5 Center of Powerful Trends
Liquid Data
Centers
Increased More
Mobility Traffic
Browser
is the
App

3. 3
수 많은 Tool과 Apps의 등장
Mobile Apps Revenue: 15조원 (2011), 180억회 Downloading
Web기반의 서비스
Web-Enabled 소비자
Devices 소프트웨어

4. 4
Growth of the Mobile Enterprise
The number of mobile workers
accessing enterprise systems
worldwide will top the 1 billion
mark this year on the way to 1.2
billion by 2013,…
Asia-Pacific mobile workforce will be
Source: IDC growing from 2008 to 734.5 million
mobile workers in 2013.
By 2015 we likely will see around 520M
mobile Broad Band Users…

5. 5
ADN Market에 영향을 주는 주요 시장 추세
IP TRAFFIC DATA CENTER CLOUD PARTNER
통신사와
폭발적인 트래픽 Datacenter 통합과 시장 Player 들과
기업시장에서의
성장 Transformation  파트너
Public &
Private Cloud의
IP Traffic Virtualization 및 Ecosystem관계의
활성화
Mobile Devices Optimization 변화
Social Networking
Utility based
consumption

6. 6
한국시장의 추세
Smartphone 확산에 따른 Mobile Data Traffic 성장
Mobile Data Traffic in Korea (TB) 3,182 • 주요 통신사의 LTE Deployment : LGU+: 2012.7,
SKT: 2013, KT: 2013(?)
1,569 • 기업 공공 부문의 Smart Work 확산
677 916
315 400 455 514 • Policy control, traffic optimization,
security/privacy to be incorporated in a high-
performance system solution
2009- 2009- 2010-1 2010-3 2010-5 2010-7 2010-9 2010-
10 12 11
본격적인 Cloud 시장의 확산
• KT Cloud storage svc: 2010.6 / VDI 2010.12
Total cloud service market in Korea USD mn
• LGU+ Cloud based N-screen svc: 2010.8
+46% • SKT, SK C&C, SDS, LG CNS to move
460
328 • Data/content intensive in nature
226
149 • Increasing concern on Security, performance,
availability and scalability
2011 12 13 2014
Data Center 통합 & upcoming technologies
• As long as the pace of new applications around
Enterprises are trying to centralize the data to datacenter and convergence, cloud, web 2.0, and new services
converge several datacenter to one. accelerates, the network remains strong and the
possibilities to innovate and improve application
Service-oriented architectures (SOAs) are beginning to shape
delivery network will produce opportunities
the enterprise network of the future. Application architectures are
shifting from traditional client server architecture to composite
applications of ”mashed-up” data components

7. 7
시장 전망
L4~L7 Legacy Market Growth Projection (IDC, CY11 Vertical Breakdown of Market Size(IDC,2010)
Q1)
Others
+6% OTT/Internet 4% Public
80 22%
76 15%
72
68
65
SP 16%
19%
Finance
19% 6%
Manufacturing Education
2010 2011 2012 2013 2014 2015
• 전통적인 L4-L7 시장은 향후 5년 6~7% CAGR이 • Manufacturing was a biggest segment (29.1%) in
예상 되고 있음 2007, followed by Finance in 2008 (Gartner)
• 그러나 Smartphone, Cloud, Data Center 통합 • Education market growth in 2010 came from
등의 최근 시장 환경은 15%~20% 이상의 ADN nationwide school-zone network project.
시장의 성장을 가져올 것으로 예상
• Recent market drivers ignite the growth in SP &
• Price pressure may negatively affect market Portal players and large enterprise market
growth, as shown in other markets in Korea

8. 8
How the Static Data Center Falls Short
• It started simple
• More user types, services
• Application issues
• Security woes …
• What’s the answer?

9. 9
What’ll Happen with Static DC
Corporate Employees Mobile Remote Branch Employees Customer, Partners,
LAN & wLAN Employees Employees LAN & wLAN or Suppliers
“No, 복잡해서 못하겠습니다..”
“No, 일년 걸릴겁니다.”
“No, 돈이 너무 듭니다.”
Cloud Services Hosted Applications Corporate SAAS Apps and Data
Data Center in the Branch

10. 10
The Shift to The Dynamic Data Center
• The static data center used to work
• Then came cloud computing
• And the era of applications
• And traffic diversification
• And now IT is buckling …

11. 11
F5’s technology is instrumental for the Dynamic Data Center
The network - a reusable
fabric or pool of resources
Reconfigure dynamically
Applications and services,
not objects and devices
Context-aware policies
and visibility
Open API and ecosystem

12. 12
Dynamic
Availability Optimization Control Security Management
F5’s technology is instrumental for the Dynamic Data Center
Availability Optimization Security Management
• Scale • Network Dynamic • Network • Integration
• HA / DR • Application Control • Application • Visibility
• Bursting • Storage • Data • Orchestration
• Load balancing • Offload • Access

13. 13
F5 Korea Business Strategy
1. Top 5 Strong Reference 고객 및 Site 확보, in Service providers and
Conglomerates:
2. F5 코리아 팀의 직접 영업력 강화 for top 20 customers, with strong
execution capability for early engagement into major opportunities
3. Vertical 시장 중심의 파트너 정책 강화 to have timely visibility & to
increase win rate for opportunities.
4. 주요 기업의 Gatekeeper Companies 과의 사업협력 기회 강화.
5. F5 본사의 높은 기술력 및 영업 지원 능력을 최대한 활용: Tighter and
earlier engagement of HQ resources for major opportunities.

14. 14
Commitment of F5 for Korea Market and
Customers
• Investment into F5 Korea
• Investment into F5 Partners to better support & serve customers
in Korea market
• World class customer satisfaction, product quality, along with
extended service offerings.
• Strategic partnerships with ASP, virtualization vendors, SI and
cloud solution providers
• My personal commitment