1. ENTERPRISE SOCIAL INTELLIGENCE
INFLUENCER DISCOVERY
Know Who Your Advocates
and Your Detractors Are
The Social Voice Reaches All Corners of the World
When your customers make a buying decision,
they are turning to social media for advice. A
new generation of influencers—including both
“super fans” and detractors as well as professional
reviewers and self-appointed experts—have
emerged on the social web. In addition, your
traditional influencers have moved there and have
spread their voices across the globe. If you want to
know how these people are affecting your brand,
you need to know who they are and what they are
saying – as soon as they say it.
Identify Your Influencers Before Their Opinions Go Viral
The NetBase influencer discovery solution offers a business-ready template to single out the
people who matter from hundreds of millions of posts and understand what those people
are saying. Built on an Internet-scale, high-performance, flexible enterprise social intelligence
platform and web-based application builder, the solution hones in on small, fast-growing
conversations so that you can find your influencers before their posts have reached critical mass
and gain the most advantage from what hey have to say.
BENEFITS
INCREASE MESSAGE
REACH by gaining the most
advantage from influencers
around the globe
DISCOVER new and
emerging influencers
GAIN MARKET TRACTION
by understanding what
makes people passionate
about your brand
MAKE BETTER
DECISIONS by predicting
market reactions
ANTICIPATE AND
ACCELERATE RESPONSES
to detractors’ voices
Implement an Early Detection System
KEY FEATURES
With the NetBase solution, you know not only where the buzz is big but also which
conversations are gaining momentum. As a result, you can identify influencers before their
opinions go viral – when your actions can have a positive effect.
Identify influential authors
and their profiles, including
gender and geography
Get Inside the Heads of Your “Super Fans”
Review actual conversation
verbatims in real-time
Many of the strongest brands in the world have cult followings. You can learn from:
What they like about your brand
How they express their emotions
How much their sentiment changes in response to your marketing activities
Encourage Your Advocates
By knowing who your most important advocates
are, you have the opportunity to offer them
additional service or special incentives.
Neutralize Your Detractors
Armed with insights into the people who are
expressing negative opinions about your products
or your brand, you can:
Proactively reach out to make them more successful
Take action on their feedback
Measure influencer net
sentiment on an ongoing
basis and evaluate trends
over time
Understand influencer likes
and dislikes, emotions and
language used to describe
your products and brand
Analyze geographical
hot spots
Mitigate issues proactively
by engaging with detractors
Identify areas for
improvement before the
competition can respond

2. INFLUENCER DISCOVERY
The Secret Sauce: NetBase Enterprise Social Intelligence
Platform and NetBase Social Insight Composer
At the core of all our social media monitoring and insight solutions is the NetBase Enterprise
Social Intelligence Platform. This platform offers organizations a way to operationalize social
media by instantly capturing billions of social media conversations from millions of sites globally and
making those conversations available for immediate use enterprise-wide. End-users benefit from
trusted, transparent, and targeted insights delivered to them through easy-to-understand views.
WHAT’S DIFFERENT?
Immediate access to
real-time, global
conversations and at
least one year of history
The key components of the NetBase Enterprise Social Intelligence Platform are:
ConsumerBase, our social intelligence warehouse containing conversations from more
than 165 million global sources—cleansed, processed, normalized, and organized as
structured insights in a special index. It uniquely makes one year’s worth of normalized data
available to users on-demand, on day one. Our Twitter Firehose option adds real-time access
to Twitter’s complete data stream—more than 270 million tweets per day on average
A high-precision natural language processing (NLP) engine, combined with text analytics
and machine learning. This engine reads and categorizes each one of the posts captured in
ConsumerBase according to the sentiment, opinions, likes, dislikes, emotions, and behaviors
that customers have expressed.
The NetBase Enterprise Social Intelligence APIs, which make NetBase-processed social
media posts, related insights, and summary statistics available for integration into enterprise
workflow processes and applications.
Designed to operate at Internet scale, the NetBase Enterprise Social Intelligence Platform
processes tens of thousands of sentences per minute, 24x7.
The NetBase Social Insight Composer enables power users and business analysts to quickly
define topics (using NetBase Insight Workbench features) and create, publish, and share
interactive dashboards from a vast set of widgets in the data visualization library. It includes an
easy, comprehensive way to “scrub” topics to filter out spam, disambiguate unrelated content,
and organize insights for business use. Each dashboard created by the composer is made up of
widgets that provide relevant views of social data for specific monitoring and analysis needs.
A B O U T N E T B A S E NetBase, the C2B Company, delivers the enterprise social
intelligence platform that global enterprises use to monitor, understand, and engage with
customers in real time. Using a high-precision natural language processing (NLP) engine
combined with text analytics and machine learning, our platform processes billions of
social media posts to extract structured insights delivered via customizable dashboards.
Our solutions enable marketing, public relations, market research, customer service, sales,
and product innovation leaders to craft winning strategies faster. Clients include CocaCola, Kraft, HP GfK and J. D. Power & Associates. NetBase powers the weekly Sentiment
Tracker in the Wall Street Journal and our solutions are sold globally by SAP AG
© July 2012 NetBase Solutions, Inc.
Accurate sentiment
analysis and targeted
customer insights
organized using a
high-precision NLP
engine, combined with
text analytics and
machine learning
Multilingual solution
with support for English,
Spanish, French, German,
Italian, Japanese,
and Portuguese
Easily extensible to
support a broad range
of business users across
the enterprise through
business templates and
state-of-the-art APIs
NetBase Solutions, Inc.
2087 Landings Drive | Mountain View | CA 94043
P 650.810.2100 | F 650.968.4872
For more information, visit: www.netbase.com.
@NetBase
NetBaseInc
NetBase Solutions, Inc
NetBaseInc