Хосе Рамон Феррер "Smart City Vision в 10 идеях"

1. SMART CITY VISION in 10 ideas
BARCELONA MODEL, a successful case
Josep-Ramon Ferrer
Senior Advisor & Former Barcelona Smart City director
Moscow, October 2015
Smart City Vision в 10 идеях
BARCELONA MODEL, успешный пример
Хосе Рамон Феррер
Старший советник и директор Barcelona
Smart City
Москва, октябрь 2015 года

2. 2
1. Global challenge: urbanization - 21st Century: Century of cities
2. Technology as an enabler, not goal itself
3. Local challenge: few clear ambitious goals
4. Transformational city project
5. Long term vision
6. Strategic alignment with frameworks and layers
7. Focus is on Citizens
8. Strategic Plan
9. Governance model
10. Alliances: cities in competition but need to collaborate, industry
partnerships
Barcelona success model
SMART CITY VISION IN 10 IDEAS

3. 3
Smart city management means ensuring citizen quality of life, who will have
further and more complex needs, and to efficiently allocate resources.
1. THE 21st CENTURY: CENTURY OF CITIES

4. TECHNOLOGY: bigdata, mobile technology, applications and cloud
services, sensorization, hyperconnectivity, 3D printing, digital
fabrication…
Better decisions and policy-making
More efficient resource allocation
Citizen/ stakeholder empowerment
More open, transparent and participatory
Opportunity to do things differently. In a smarter way
In fact, technology is core in the current (r)evolution: digital cities
2. TECHNOLOGY IS AN ENABLER, NOT THE GOAL

5. 3. LOCAL CHALLENGE: FEW, CLEAR OBJECTIVES
1. Citizen welfare
2. Foster economic growth
3. Sustainability
Sustainability, scarce resources
Environment, energy efficiency
Attract activity, more jobs
Quality of life
Pressure on resources, welfare distribution,
urban planning and environment.
How will cities guarantee a balance
between growth and sustainability in the
long run?

6. 4. TRANSFORMATIONAL CITY PROJECT

7. 4. TRANSFORMATIONAL CITY PROJECT

8. 5. LONG TERM VISION
“To become a self-sufficient city of
productive neighborhoods at human
speed, inside a hyper-connected zero
emissions Metropolitan Area”

9. 6. STRATEGIC ALIGNMENT WITH FRAMEWORKS
INSTITUTIONAL, POLITICAL, GEOGRAPHIC, REGULATORY, ETC.
Digital Agenda for Europe
Europe 2020
Horizon 2020
EIP Smart Cities and Communities
City Strategic Action Plan (PAM)
Research & Innovation Smart
Strategy of Barcelona (RIS3BCN)
Digital Agenda for Catalunya 2020
Research & Innovation Smart
Strategy of Catalunya (RIS3CAT)
Industrial Strategy of Catalunya

10. Do it in an OPEN, INCLUSIVE and PARTICIPATORY way
Generate and develop projects TO and WITH the CITIZENSHIP
Engage citizens in the DEFINITION
of the city we want for the future (Smart Social Innovation)
and
In the STRATEGY and MANAGEMENT of the city (Smart Government)
BARCELONA is European
Capital of Innovation
iCapital
2014-2016
7. CITIZEN ENGAGEMENT

11. CITY ANATOMY

13. 22 SMART CITY PROGRAMS
22programs
200projects
BREAK SILOS
High complexity
There’s a need for a
Governance Model
8. STRATEGIC TRANSFORMATIONAL PLAN:
HOLISTIC MODEL

14. 8. STRATEGIC TRANSFORMATIONAL PLAN:
ORGANIZATION
Corporate
departmens
Mayor
Service
Departments
URBAN HABITAT
Prevention, Security
and Mobility
Economy, Business
and Employment
Quality of Life,
Equality and Sport
Culture, Knowledge,
Creativity and
Innovation
Resources
Infrastructure and
Public Space
HousingCity Planning
Environment and
Urban Services
Municipal Institute of
Information
Technology
Smart City Management
The Smart City management and strategy is led by one institution, but it has a city
wide impact and requires a transversal vision of all urban services

15. 9. GOVERNANCE MODEL:
RELATIONSHIP & STAKEHOLDER MAPS
Entrepreneurs
Other públic sector
organizations/agencies
Investigation centers
Universities
Businesses
International
position
Citizens
GovtExternal
Smart City Director
EXECUTION STRATEGY
Communication
Smart PMO International PMO Smart Governance Team
Program n
Head of program
Programs
Corporate
departmens
Mayor/Presid
ent
Service
Departments
StrategicTactic
Smart City Stakeholder Map
Program n
Head of program
Responsible for
monitoring
Technical leader
Project
leader
Tech.
Partner
Business leader
Project
leader
Tech.
Partner
Project
leader
Tech.
Partner

16. Method
MEASURING IMPACT:
Outcome Based City Transformation project
Model
calibration and
impact
calculation
16
► Build input/output model adapted to
Barcelona for GDP and employment
results
► Calculate social impact
16
Economic growth and
social capital
IMPACTMODEL
Input/Output
tables
GDP
Creation
Job
maintenance
Multiplier effect
Economic
impact
Investment in smart city projects
Agents Economic sector
Partners
ICT
Real state
Coding
activities
Retail
Input Output methodology

17. BARCELONA SUCCESS MODEL
Implementation
of a WiFi City
Network
Saving 13,5M€
GDP 1,4M€
Smart Lighting
Saving 0,9M€
GDP 6,7M€
Energy
Efficiency
Saving 9,5M€
GDP 57,2M€
Smart Water
Saving 0,3M€
GDP 0,5M€
Smart Mobility
Saving 0,15M€
GDP 4,7M€
Smart Urban
Furniture
Saving 1,5M€
GDP 1,7M€
Open Data
Saving 8,7M€
GDP 0,2M€
Smart
Innovation
Saving –
GDP 0,9M€
BCN in your
pocket
Saving 2,9M€
GDP 0,7M€
Social Services
Saving 0,14M€
GDP 10,9M€
Smart
Education
Saving 3,9M€
GDP 0,3M€
Difficulty to measure smart city economic impacts.
Barcelona assessed smart transformation in terms
of economic impact, analyzing savings, generated
activity and benefits. 11 use cases analyzed:
85M€ impact in city GDP (2014)
43M€ cummulative benefits between 2011-2014; until
2025 est benefits to raise to 832M€
For each municipal euro invested in smart city initiatives, an
extra 0.53€ of private investment has been made
1,870 new jobs created
Est savings of 9,700 Tn CO2 and 600,000 liters of
water in the long run
bitbarcelonamodel.com

18. DIFFERENT CITIES/REGIONS AND COUNTRIES NEED DIFFERENT APPROACHES
BUT THEY ALL SHARE SIMILAR PROBLEMS AND CHALLENGES
10. ALLIANCES: COMPETITION & COLLABORATION
INDUSTRY PARTNERSHIPS & ECOSYSTEM
Developing standards
Scaling solutions
Gaining critical mass: one solution, specific tuning
Generating new markets: industry opportunities
worldwide
Creating ecosystems
Developing economic tissue and growth:
economy and competitiveness
Opportunities: jobs, talent, FDI, new
companies, start-ups

19. BARCELONA SUCCESS MODEL

20. © City Protocol Society
CITIES Amsterdam, Barcelona, Béziers, Charlotte, Dubai, Dublin, Gaziantep, Genova, Moscow, Quito, Sant Feliu de Llobregat,
Vilanova i la Geltrú
INDUSTRY LEADERS Abertis Telecom Terrestre, Aigües de Barcelona, Bismart, Cast-info, CISCO, CityZenith, GDF Suez,
Microsoft, OptiCits Ingeniería Urbana, Schneider Electric, Turkcell, Yachay EP
ACADEMIA Cardus, Computation Institute - University of Chicago, FUNITEC La Salle, Global Cities Institute - University of
Toronto, IESE Business School, Institute for Advanced Architecture of Catalonia (IAAC), IUT Béziers, Universitat Autònoma de
Barcelona (UAB), Universitat Rovira i Virgili (URV)
NONPROFITS Consensus Institute Inc., EcoCity Builders, New York Academy of Sciences, Turkiye Bilisim Vakfi

21. 1. Long term, holistic project (breaking silos)
2. Few clear goals: Social project - city of people; Business project –
economical growth
3. Technology as an enabler; necessary
4. Stakeholder’s engagement
5. Citizens active participation
6. City alliances and competition/ collaboration
7. Industry alliances: PPPs, standards, new business models
8. Strategic plan: governance methodology, impact evaluation, metrics,
social ROI
CONCLUSIONS TO DEVELOP A SMARTCITY: BUILT THE FUTURE
CITY
FROM OUR EXPIRIENCE: BARCELONA SUCCESS MODEL

22. GENERATING HOPE,
PRODUCING DELIVERY

23. WE WAIT YOU IN BARCELONA!
+10.800 Visitors & +3.600 Delegates
440 cities & 92 countries
13 GLOBAL PARTNERS 17 EVENT PARTNERS
9 SUPPORTING INSTITUTIONS

24. Moltes gràcies! Thank you!
Спасибо за внимание!
jrferrer@ctabarcelona.com
jrferrer@doxais.com