1. Onion Reports On Google’s Targeted Ad Phone Calls
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David Novak (The GadgetGUY) is a syndicated columnist who reviews and features the latest in
consumer technology. For cutting-edge information on what’s hot and what’s new in gadgets and
gizmos , The GadgetGUY has his pulse on everything related to computers, camcorders, car tech,
cameras, gaming, GPS devices, networking, TVs, software, wireless devices, media players, hi-fi, wi-
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May 21, 2010
The Onion’s news service has a new report today on Google’s latest revenue stream:
targeted ads during phone calls. Google will pick up on whatever you’re talking about on the
phone, then play back ads to you during the conversation. They’ve even integrated the
technology into their Maps app.
Whether this is an infringement on privacy remains to be seen. I have a feeling that, while
this is an ingenius technology and a terrific way to target specific markets, people will soon be
either irritated at the constant bombardment of advertising, or just plain steamed that data is
being collected based on a person's conversation topics. Don't know how this is going to pass
the final checks and balances of the FCC.

2. www.thegadgetguycolumn.com
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