Further to the release of our recent report, “Nurturing Human Capital: the Missing Piece of MENA’s Entrepreneurship Puzzle”, we hosted a webinar which was chaired by Tony Bury, Mowgli’s Founder and Chairman. Tony shared our thoughts and insights from the report and created an active dialogue around this key missing piece of the puzzle.

1. 1© 2016 Mowgli Foundation. All Rights Reserved. Proprietary and Confidential.
Missing Piece in MENA’s
Entrepreneurship Ecosystem Puzzle?
Webinar
#MowgliWebinar
May 31st 2016

2. 50 years

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The stark reality of MENA does not look promising
© 2016 Mowgli Foundation. All Rights Reserved. Proprietary and Confidential.

4. • Unemployment levels in MENA
– one of the highest in the
world at 11.7%
• Youth unemployment in MENA
> 28 %
• 2015 - one million refugees
migrated to Europe
• 2016 - ? Million refuges
• Increasing unemployment
challenges across Europe
Unemployment and mass migration are significantly
affecting MENA and the world’s economies
4© 2016 Mowgli Foundation. All Rights Reserved. Proprietary and Confidential.

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Why do we need entrepreneurs and leaders in society?
Wealth creation
Economic regeneration through innovation
Creation of employment
Philanthropy; financial and social, creating a better world
Passionate belief in social democracy and empowerment
© 2016 Mowgli Foundation. All Rights Reserved. Proprietary and Confidential.

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We need a balanced ecosystem with equal importance
placed on the development of human capacity as well as
financing
Source: Mowgli 2013
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Entrepreneurship
Ecosystem
Environment
Parenting
Education
Peer Group
Voice
Society/
Culture
Role Models
Academia
Finance
Private Equity
Venture
Capital
Debt/Loans
Supply
Chain
Finance
Working Capital
Angel
Investment
Leasing
Credit
Bureaus
Capital
Markets
Capital
Financial
Services
Human Capital
Mentoring
Capacity Building
Governance
Innovation
Networking
Knowledge
Application
Development
Resource
Productivity
Information
Advice Coaching Training
Incubation
Stable
Democracy
Favourable
Tax PolicyEnabling
Environment
Infrastructure
Rule of
Law
Government & Policy
Competition
Policy
Property
Rights
Cross
Border Trade
Domestic
Access to
Market
Telecoms/Int
ernet Transport
Power &
Water

7. 7© 2016 Mowgli Foundation. All Rights Reserved. Proprietary and Confidential.
Source: Joseph Campbell
The Hero’s Journey

8. How do these budding entrepreneurs within MENA feel when
taking on the entrepreneurial challenges?
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If entrepreneurs do not have the relevant human capability
and/or inner strength, motivation and hope, then financially
investing in them is unlikely to be successful
Source: Mowgli 2016
Four Phases of Entrepreneurial Nurturing
The vast majority of entrepreneurs are born with certain genes that will strengthen
their entrepreneurial traits, but that truly successful entrepreneurs are created
through nurturing.
So what do we mean by ‘nurture’? We believe that there are four stages:
© 2016 Mowgli Foundation. All Rights Reserved. Proprietary and Confidential.

10. 10© 2016 Mowgli Foundation. All Rights Reserved. Proprietary and Confidential.
So how can they build this relevant human capability and/or
inner strength, motivation and hope?
Source: Mowgli 2015
Coaching: Consulting:
Training: Mentoring:
• Short to medium term
• Focused on skill development
• Structured and task/goal orientated
• Transactional
• 1-way value flow (typically)
• Short to medium term
• Focused on specific experience/knowledge
transfer
• More casual relationship
• Listen less and talk more
• 1-way value flow
• Short-term
• Formal relationship
• Based on defined learning objectives
• Focused on transfer on knowledge
• 1-way value flow
• Holistic long-term trust-based relationship
• Focused on empowerment of the mentee’s core;
growth, leadership and behaviours
• Mentor provides hope, confidence and motivation
• Mentor receives no payment, purely voluntary
• Relationship orientated
• 2-way value flow

11. 11© 2016 Mowgli Foundation. All Rights Reserved. Proprietary and Confidential.
Source: Mowgli 2016
• Skills and knowledge are typically gained through activities such as reading, training
and listening to advice where the feedback is provided through a test or formal
assessment
• Behaviours are typically developed through experiences and can only be assessed
with feedback provided and acted upon through forms of coaching and mentoring
Competency comprises three components;
skills, knowledge and behaviours

12. The Role Model The Investor
The Mentor
?The Entrepreneur
What kind of entrepreneur would you be if you had:
12© 2016 Mowgli Foundation. All Rights Reserved. Proprietary and Confidential.

13. 13© 2016 Mowgli Foundation. All Rights Reserved. Proprietary and Confidential.

14. World Class Architect and Entrepreneur Zaha Hadid’s
longstanding friend and mentor, Rem Koolhas
14© 2016 Mowgli Foundation. All Rights Reserved. Proprietary and Confidential.
Rem spoke so highly of Zaha:
"She was basically family”
"She was somebody with a rare kind of courage,”
“The relationship was based on shared ambition, shared empathy, shared interest and a shared
motivation to challenge the same things”
"I think she made an enormous contribution as a woman, but her greatest contribution is as an
architect.”

15. Mowgli focuses on the core development of human
capacity and leadership to compliment other entrepreneur support
initiatives
Mowgli provides mentoring programs that inspire,
connect and guide entrepreneurs and leaders to overcome
life's personal and business challenges through the:
Experiential training
& nurturing of
selected mentors
Strengthening of
entrepreneurs and
their businesses
Building of a global
community
15© 2016 Mowgli Foundation. All Rights Reserved. Proprietary and Confidential.

16. Start Up
Growth
Success
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Source: Critical Phases of an Entrepreneur’s Life and the Impact of a Mentor, Mowgli 2011
© 2016 Mowgli Foundation. All Rights Reserved. Proprietary and Confidential.
There are the 3 critical phases of an entrepreneur’s journey
when they need a mentor

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In 8 years, we have engage with 14 countries….
© 2016 Mowgli Foundation. All Rights Reserved. Proprietary and Confidential.
915 795 1710
Alumni
Source: Mowgli 2016
Now: Scale up and empower others
Then: Pilot and Prove the Concept

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Mowgli seeks and achieves impact in 3 key areas for both
entrepreneurs and mentors
© 2016 Mowgli Foundation. All Rights Reserved. Proprietary and Confidential.

19. In 8 years, we’ve achieved our original goals and
created greater impact than we ever dreamed of!
19© 2016 Mowgli Foundation. All Rights Reserved. Proprietary and Confidential.
Create awareness of the value of mentoring across MENA
Provide experience of the power of mentoring
Develop a tailored/robust set of programs for different needs
Develop local sustainability through a pool of Mowgli trained
facilitators to deliver in Arabic, English and French
Measure the impact that entrepreneurial mentoring has on
economic growth
Develop institutionalized processes and knowledge to
optimise the impact of mentoring investment
Understand the region’s entrepreneurship ecosystems and
develop an extensive network
Set the “benchmark” for mentoring across MENA

20. One of our entrepreneurs wanted to share his experiences
of mentoring
“We had just won the KAAYIA Award in Sudan, a place where in 2013
entrepreneurship was unheard of. A year and a half later, as a doctor
who had his career already set out for him, my life took a drastic yet
amazing turn. In this time we won first place in the MIT Award, were
named one of the 500 fastest growing companies in the MENA region. I
was voted as one of the 10 most influential under 30 in the Arab region
and we were approached by more than 7 VC companies willing to
invest millions of dollars in a company started with USD 500 and some
change. It didn’t stop there and we continued winning awards, including
the Best Medical Services Company in the MENA region.
I personally attribute 100% of my achievements during this
year to my mentoring relationship. Mowgli was my first and
only mentoring program and what I got from it was...
priceless:”.
Mazan Khalil, Founder & CEO of SudaMed, Sudan, & Mowgli
Entrepreneur, 2013. SudaMed created and safeguarded 568 full and
part time jobs during his mentoring year.
20© 2016 Mowgli Foundation. All Rights Reserved. Proprietary and Confidential.

21. 21© 2016 Mowgli Foundation. All Rights Reserved. Proprietary and Confidential.
Achieved 890% Return on Mentoring Investment (ROMI) for
those investing in mentoring as a key component of
entrepreneurial support initiatives
Source: Mowgli 2016
ROMI Country Analysis and Ranking, 2008 - 2016

22. 22© 2016 Mowgli Foundation. All Rights Reserved. Proprietary and Confidential.
Our analysis provides 5 key takeaways
Source: Mowgli 2016
• Holistic mentoring ensures greater ROI
• Capability – Interference = Success
• Investment in equals ROI out
• Values based Project Management ensures greater
ROI
• Developed and harmonised entrepreneurial
ecosystems enable higher ROI

23. 23© 2016 Mowgli Foundation. All Rights Reserved. Proprietary and Confidential.
Source: Mowgli 2016
Capability – Interference = Success

24. 24© 2016 Mowgli Foundation. All Rights Reserved. Proprietary and Confidential.
1. Human capacity development is of equal importance
to the provision of financial capital.
2. New leadership models based upon ‘Serve to Lead’
concept are required for sustainable development
3. Human capacity development
Return on Entrepreneurial Investment (ROEI)
4. Entrepreneurs and leaders are created through
nurture with holistic mentoring at its very heart
5. Sustainable development of societies and
economies can only be enhanced by further
significant investment in mentoring
Mentoring is critical for entrepreneurs and leaders

25. Source: Mowgli 2016
Further investment is required to help the entrepreneurs to
breakthrough the barriers and achieve economic growth
25© 2016 Mowgli Foundation. All Rights Reserved. Proprietary and Confidential.
1. Human Capital/Capacity Development requires significant additional investment
2. Part of this investment needs to be dedicated to mentoring of entrepreneurs
focused upon:
1. Training and preparation of mentors
2. Provision of the foundations for the facilitation of the mentoring
relationships
3. Effective mentor-entrepreneur matching
4. Facilitation of the ongoing supervision and support of the mentoring
relationships

26. 26© 2016 Mowgli Foundation. All Rights Reserved. Proprietary and Confidential.
Mowgli’s thought leadership papers showcase the
importance and impact of mentoring and therefore human
capital development
2015 Impact Report
Release – Early July

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The full report is available on our website:
http://www.mowgli.org.uk/publications
in Arabic, English and French
27© 2016 Mowgli Foundation. All Rights Reserved. Proprietary and Confidential.

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Mowgli’s Partner and Sponsor Community
© 2016 Mowgli Foundation. All Rights Reserved. Proprietary and Confidential.
Nominated Local & Empowered Partners

29. Web: www.mowgli.org.uk
Email: info@mowgli.org.uk
/mowglitweets
/mowglifoundation
/the-mowgli-foundation
/mowglifoundation
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