Moy Univer presentation for GoTech 2016 contest

1. Maxim Prikhodko
Moy Univer

2. Is there a problem?
http://studyx.co/ 2
Students Teachers
Want to be in trend while
academic disciplines often fall
behind modern realities
Want to get in a short period of
time specific actual knowledge
essential right here and right now
to solve personal tasks
Are often dissatisfied with the level
of their compensation and search
for additional sources of income
Can’t sell or promote their
products, loose control over the
product and get no feedback when
use existing ways of monetizing
their knowledge

3. Imagine this is real
http://studyx.co/ 3
For students
For teachers
Trendy knowledges as personal educational
products directly from the teachers in a new
way of intensive learning
New source of income from their knowledge
through a way of direct teaching with real-time
interaсtion and help with promotion and sales
Personal solutions for your educational tasks
+
Your own mobile university without boundaries

4. Intensive learning
environment of
interconnected apps
and a platform for
their creation
thousands of apps for any
task in united environment
micro-formats focused on
fast reaching personal goals
online tutoring from the
knowledge bearer
easy and fast creation
with app builders
built-in billing, help with
promotion and sales
direct contact with students
and online feedback
http://studyx.co/ 4
This is Moy Univer

5. http://studyx.co/ 5
Multi-product learning environment
Single Login
Apps & services proposition Deep analytics
Micro-formats
of knowledge
United learning
environment
Common
user base
Analytical
platform
Common
LMS
Content
storage
Moy Univer

6. http://studyx.co/ 6
Teachers are the driver of
education, but they lack
technical skills – we give
them handy tools to create
new products without
additional effort
Your own LMS at finger-
tips, full control over the
learning process, marking
and analyzing results, real-
time interaction and online
feedback from learners
Easy way to track and
analyze how your
learners perform and
make your apps better “on-
the-fly” without need to
update the apps itself
Use multi-template web-
based visual app builder
to create multiple quality
educational apps without
coding, using the same set
of content
Created by teachers

7. http://studyx.co/ 7
And even more…
A full-scale platform for rapid development of any
educational product from apps to web-services to
corporate universities
Moy Univer core
tools for rapid development of adaptive educational
apps based on a common LMS
content storage and tools for rapid creation of personalized
content based on micro-formats of knowledge
growing user base of students and teachers based on
Single Login for seamless switching between apps
powerful analytical platform serving your both
educational and marketing needs

8. 2
1
3
4
7
http://studyx.co/ 8
5
6
8
Additionally
Apps created by teachers
are bought by learners
We help teachers
promote and sell apps
Branded apps and
products creation
Digital content and
app publishing
FREE for teachers
The revenue is shared with
teachers on 50/50 basis
Teachers attract own
students
Internal AD-network
We earn money helping to spend less

9. Education Apps market
* https://www.docebo.com/landing/contactform/elearning-market-trends-and-forecast-2014-2016-docebo-report.pdf
Globaleducationappsmarketvolumefrom2015to2020(inbillionU.S.dollars)
CAGR 34.7%
Limited
access
http://studyx.co/ 9
34%
$75 M
2.1%
>80%
Higher Ed
5 000 000 paying users × $15 per year
$14 B
$10 B
$6 B
$2 B
0
Studyx
$12 B
$8 B
$4 B

10. Competition landscape
http://studyx.co/ 10
Company
Personal vs. Massive
Micro-formats
Intensive learning
Multiple products
Multiple forms
?
Massive
Game-based learning
App Builders
?

11. The team – 10 years in e-learning
http://studyx.co/ 11
Maxim Prikhodko
Founder / CTO
PhD in physics and mathematics, associate
professor, 17 years in software development (from
desktop to web and mobile), 10 years lecturing IT
and information security in Moscow universities
Alexandr Shramenko
Co-Founder / Business
development
serial IT-entrepreneur, sold his previous
company to one of the biggest mobile operators
in Russia (Megafon), raised his latest company
SetOnline to the revenue level of $70M per year
All necessary technical team for back-end,
web & mobile development – 7 persons

12. Widening the limits of university services delivery
University partner to expand to international markets
A platform to organize a university’s mobile learning environment
Fully mobile intensive learning programs with certification in a university
Moy Univer in the near future
http://studyx.co/ 12

13. Let’s make
MAXIM PRIKHODKO
maxim@studyx.co
http://studyx.co/
the future together
Contacts
ALEXANDR SHRAMENKO
alex@studyx.co
http://studyx.co/
E
S
E
S

14. The Main Challenge
New education system needs thousands of educational “tools” for any kinds of
specific tasks automatically integrated into individual learning paths adaptable to
personal needs of a person
Creating them is The Challenge
It’s expensive (from $10к for an app)
It’s long (from 3 months for an app)
No content adapted to mobile
Double trouble: mobile + education
Personalization needs analytics

15. Smart platform – smart apps
apps are thin clients
you can change learning functions
without updating apps
the content is always
“up-to-date” without need to
update the apps again
no data loss while switching
between web, mobile and desktop
Open API Open API
Studyx

16. Marketing strategy
We attract
teachers, they
attract students
with x20 multiplier
Existing student
audience is
involved into apps
cross-promo
We use our
growing audience
to promote new
apps, new apps
attract new
audience
Apps ASO is
based on
“Long Tail”
Overall –
viral system
that sells
itself

17. Advantages of «Long Tail»
Long Tail competition is much lower and optimization is cheaper
As a result – low marketing budget
And finally – continuous organic traffic
Studyx case – 50 Android apps from “Top-100” series
30%ARE
top1
every
day
They attract downloads Generate constantly
+10%OF REGISTERED
USERS
in search results for related subject
(more that 50% are in top2)

18. Traction
3 months ago Now In 6 months
Teachers
Students (registered)
Apps number
50
125 000
102
60
135 000
200+
1000
500 000
3500

19. 1800 employees
400 branches
+ first sales
The best Mobile App Idea
Microsoft Seed Fund grant for prototype development
Official Intel Software Partner
Russia Android Challenge 2015 finalist
The platform is up and running
SME-corporate university pilot project –
http://dev.moyuniver.ru/
Achievements