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Massive Overview Us Lax
- 1. MASSI VE CREAT IVE INC. / MASS IVE PLAYB OOK™ US LACROSSE PLAYBOOK C O M M U N I T Y & A S S O C I AT I O N E M A I L M A R K E T I N G All information contained herein is confidential and/or proprietary information of Massive Creative Inc. Any unauthorized use and/or any disclosure is strictly prohibited. 1.2010. Contact: Anthony D’Elia, President, Massive Creative Inc. 1.732.223.3800, adelia@massivecreativeinc.com 01
- 2. PARTNER WITH 01 COMMUNITIES, MASSIVEPLAYBOOK .COM 10 CLUBS, ORGS & ASSOCIATIONS TO DELIVER RELEVANT THE CONCEPT MESSAGING VIA THE EMAIL CHANNEL, WITH A PATENTED TECHNOLOGY THAT GUARANTEES NEARLY 100% OPEN RATES! 02 All information contained herein is confidential and/or proprietary information of Massive Creative Inc. Any unauthorized use and/or any disclosure is strictly prohibited. 1.2010. Contact: Anthony D’Elia, President, Massive Creative Inc. 1.732.223.3800, adelia@massivecreativeinc.com
- 3. 01 MASSIVEPLAYBOOK .COM 10 PREFACE ENTERTAINMENT: “VIEWERS” (PASSIVE) THREE PRIMARY PUBLISHERS: “READERS” (ENGAGED) AUDIENCES MARKETERS: “CONSUMERS” (ACTIVE) 03 All information contained herein is confidential and/or proprietary information of Massive Creative Inc. Any unauthorized use and/or any disclosure is strictly prohibited. 1.2010. Contact: Anthony D’Elia, President, Massive Creative Inc. 1.732.223.3800, adelia@massivecreativeinc.com
- 4. 01 MASSIVEPLAYBOOK .COM 10 EMAIL IS CONNECTED THE MISSION: EMAIL IS MEASURABLE EXPLOIT THE EMAIL IS “CONVERSATIONAL” UNIQUE EMAIL IS A CRITICAL COMPONENT ADVANTAGES OF “COMMUNITY” AND “SOCIAL NETWORKING” OF EMAIL MARKETING COMMUNITY MEMBERS ARE “ENGAGED” COMMUNITY MEMBERS ARE “ACTIVE” 04 All information contained herein is confidential and/or proprietary information of Massive Creative Inc. Any unauthorized use and/or any disclosure is strictly prohibited. 1.2010. Contact: Anthony D’Elia, President, Massive Creative Inc. 1.732.223.3800, adelia@massivecreativeinc.com
- 5. 01 MASSIVEPLAYBOOK .COM 10 The concept is simple. Create a dynamic email “shell” that will act as a vehicle for associations to carry their specific messages to THE CONCEPT members/affiliates/constituents. A PASSIONATE Our strategy is unique, contemporary and more powerful than ANY other marketing tactic currently available. Because of the natural credibility, EXPERIENCE loyalty, activity and enthusiasm within communities and associations, coupled with our approach, we will deliver a more “engaged” and “active” audience. We will deliver more value to our advertisers AND to the associations. 05 All information contained herein is confidential and/or proprietary information of Massive Creative Inc. Any unauthorized use and/or any disclosure is strictly prohibited. 1.2010. Contact: Anthony D’Elia, President, Massive Creative Inc. 1.732.223.3800, adelia@massivecreativeinc.com
- 6. 01 MASSIVEPLAYBOOK .COM 10 The marketing opportunities for key advertisers are targeted and THE CONCEPT vast and include (but are not limited to) the following channels: MARKETING I Advertising in email and on-site, with tiered advertising opportunities. I Content advertising opps. (within videos, within content) OPPORTUNITIES I Event marketing opps at assoc. events I Sponsorship opportunities (inc. fund raiser) 06 All information contained herein is confidential and/or proprietary information of Massive Creative Inc. Any unauthorized use and/or any disclosure is strictly prohibited. 1.2010. Contact: Anthony D’Elia, President, Massive Creative Inc. 1.732.223.3800, adelia@massivecreativeinc.com
- 7. 01 MASSIVEPLAYBOOK .COM 10 We have proven our model of Community & Association Marketing through engagement with some of America’s greatest associations, inc.: MLBPAA (Major League Baseball) NHSCA (National High School Coaches Association) PopWarner Football Clubs LEAGUE US Soccer Clubs PARTNERS US Lacrosse (Official National Communications Partner) City Organizations USA Youth Hockey Clubs OneHockey High School Wrestling Clubs and More! 07 All information contained herein is confidential and/or proprietary information of Massive Creative Inc. Any unauthorized use and/or any disclosure is strictly prohibited. 1.2010. Contact: Anthony D’Elia, President, Massive Creative Inc. 1.732.223.3800, adelia@massivecreativeinc.com
- 8. 01 MASSIVEPLAYBOOK We have received more in-store 10 .COM traffic than with any other program we’ve tried. My daughter LOVES the video drills! I saw the ad for a “special team discount” and signed up my entire team! FEEDBACK: WHAT WE HAVE It is so simple to use, and it is safer than the social networks we’ve been using. BEEN HEARING... The value is AMAZING! We have received several new clients within the first week of the email going out. It is SO MUCH MORE FUN than regular email... I can’t believe this is an email!! Our entire family watches the video drills! My son loves the Sports News... he is ACTUALLY reading! 08 All information contained herein is confidential and/or proprietary information of Massive Creative Inc. Any unauthorized use and/or any disclosure is strictly prohibited. 1.2010. Contact: Anthony D’Elia, President, Massive Creative Inc. 1.732.223.3800, adelia@massivecreativeinc.com
- 9. 01 MASSIVEPLAYBOOK .COM 10 SAMPLE PROGRAM 09 All information contained herein is confidential and/or proprietary information of Massive Creative Inc. Any unauthorized use and/or any disclosure is strictly prohibited. 1.2010. Contact: Anthony D’Elia, President, Massive Creative Inc. 1.732.223.3800, adelia@massivecreativeinc.com
- 10. REGISTRATION PAGE STEP 1: ACTIVE USERS - COACHES AND ADMINISTRATORS REGISTER 10 All information contained herein is confidential and/or proprietary information of Massive Creative Inc. Any unauthorized use and/or any disclosure is strictly prohibited. 1.2010. Contact: Anthony D’Elia, President, Massive Creative Inc. 1.732.223.3800, adelia@massivecreativeinc.com
- 11. INITIATION ENGINE-THE MAIN EXCHANGE ASSOCIATION HAS CONVERSATION WITH LOCAL LOCAL AFFILIATES WITH COACHES WITH PARENTS AND COACHES WITH COACHES AFFILIATES COACHES PLAYERS Simply “Send” Email or “Add Coach’s Drill” L L L STEP 2: ACTIVE USERS - ASSOCIATION AND COACHES COMMUNICATION 11 All information contained herein is confidential and/or proprietary information of Massive Creative Inc. Any unauthorized use and/or any disclosure is strictly prohibited. 1.2010. Contact: Anthony D’Elia, President, Massive Creative Inc. 1.732.223.3800, adelia@massivecreativeinc.com
- 12. PLAYBOOK: SKILLS AND DRILLS, COACH’S CLINIC Coach scrolls through skill/drill options to “dynami- cally” attach to his team communi- cation email COACHES WITH COACHES STEP 3: COACH’S RESOURCES - CHOOSE A DRILL 12 All information contained herein is confidential and/or proprietary information of Massive Creative Inc. Any unauthorized use and/or any disclosure is strictly prohibited. 1.2010. Contact: Anthony D’Elia, President, Massive Creative Inc. 1.732.223.3800, adelia@massivecreativeinc.com
- 13. After THE “SHELL” NEWSLETTER Dynamic coachʼs pick skills/drills (link to Massive- Soccer.com) Coachʼs email Before Primary ad sponsor COACHES WITH PARENTS AND PLAYERS Sponsored Search Secondary ad sponsor Tertiary (Regional) ads 13 EMAIL: PARENTS AND PLAYERS All information contained herein is confidential and/or proprietary information of Massive Creative Inc. Any unauthorized use and/or any disclosure is strictly prohibited. 1.2010. Contact: Anthony D’Elia, President, Massive Creative Inc. 1.732.223.3800, adelia@massivecreativeinc.com
- 14. 01 MASSIVEPLAYBOOK .COM 10 US LACROSSE PLAYBOOK: PARENT & PLAYER PARENTS AND PLAYERS INTERACTION 14 All information contained herein is confidential and/or proprietary information of Massive Creative Inc. Any unauthorized use and/or any disclosure is strictly prohibited. 1.2010. Contact: Anthony D’Elia, President, Massive Creative Inc. 1.732.223.3800, adelia@massivecreativeinc.com
- 15. 01 MASSIVEPLAYBOOK .COM Traffic Driver to 10 L US Lacrosse website Crabs Lacrosse L Traffic Driver to Local Club Website MEANINGFUL Traffic Driver to REVENUE SHARE L US Lacrosse video drills Traffic Driver to USLACROSSESUPPORTS L US Lacrosse Magazine news YOURCLUB 50/50% Revenue Share with the League Partner (National Ads) FR EE L TO Ads located “above the fold” OF U MEMB S LA ER S GEN CR O ER A T SSE $3, 0 00 -E BETW EE N $1 FOR OR MOR2,000 70%to Your Local Club YOU E R CL UB ! Revenue (Regional/Local Ads) Ads located “below the fold” 15 All information contained herein is confidential and/or proprietary information of Massive Creative Inc. Any unauthorized use and/or any disclosure is strictly prohibited. 1.2010. Contact: Anthony D’Elia, President, Massive Creative Inc. 1.732.223.3800, adelia@massivecreativeinc.com
- 16. US Lacrosse Mens/Womens 16 All information contained herein is confidential and/or proprietary information of Massive Creative Inc. Any unauthorized use and/or any disclosure is strictly prohibited. 1.2010. Contact: Anthony D’Elia, President, Massive Creative Inc. 1.732.223.3800, adelia@massivecreativeinc.com
- 17. MASS IVE CREATI VE I NC. C O M M U N I T Y & A S S O C I A T I O N E M A I L M A R K E T I N G All information contained herein is confidential and/or proprietary information of Massive Creative Inc, LLC. Any unauthorized use and/or any disclosure is strictly prohibited. 1.14.2010. Contact: Anthony D’Elia, President, Massive Creative Inc. c: 1.732.890.2018, adelia@massivecreativeinc.com 2 sizes: die-cut, 1-color: 100% k, 100% size 17 All information contained herein is confidential and/or proprietary information of Massive Creative Inc. Any unauthorized use and/or any disclosure is strictly prohibited. 1.2010. Contact: Anthony D’Elia, President, Massive Creative Inc. 1.732.223.3800, adelia@massivecreativeinc.com