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Social Networking For Non Profits
- 1. Social Networking For Nonprofits Strategy Matt@KathieNelson.com
- 2. Nonprofit Technology Hierarchy of Needs
- 3. Strategy Strategy
- 4. Strategy Start Listen Strategy
- 5. Strategy Start Listen Engage Strategy
- 6. Strategy Start Listen Engage Strategy Measure
- 7. Strategy Start Listen Engage Strategy Release Measure
- 8. Strategy Start Listen Engage Strategy Release Measure
- 9. Listen not
- 10. Target
- 11. Online Tools to Listen
- 12. Google Alerts www.google.com/alerts
- 13. Google Alerts
- 14. Google Alerts
- 15. Twitter Search http://search.twitter.com/advanced
- 16. Twitter Search http://search.twitter.com/advanced
- 17. Twitter Search
- 18. Blogs homeless.alltop.com
- 19. Blogs domestic-violence.alltop.com
- 20. Blogs hunger.alltop.com
- 21. Google Reader www.google.com/reader
- 22. Social Mention www.socialmention.com
- 23. Social Mention
- 24. Social Mention
- 25. Social Mention
- 26. Social Mention
- 27. Social Mention Export to Excel
- 28. Facebook
- 29. Facebook www.youropenbook.org
- 30. Listening Action Plan Questions to Answer Who Are My Targets? Where Are They Online? Who Will Do the Listening? How Much Time Will You Allocate?
- 31. Listening Action Plan Listen Questions to Answer Who Are My Targets? Where Are They Online? Who Will Do the Listening? How Much Time Will You Allocate?
- 32. Engage Shift from messaging to conversation starters based on listening.
- 33. Engage Word of Mouth Maven Passionate Active connecters Tech savvy Young 20-40yrs.
- 34. Influencers
- 35. Trust • 76% of givers are motivated by friends and family. • 65% of internet users trust friends and user forums more than any other media.
- 36. Tell Stories
- 37. Children of the Nations
- 38. Blog/Website
- 39. Website
- 40. Website
- 41. InvisiblePeople.tv Who am I? My name is Mark and I live in Los Angeles which I affectionately call LaLa Land. To me, success is really about relationships and not stock portfolios or junk we end up selling on Craigslist. I value my friends, and I believe superficial intimacy and conflict-avoiding relationships do not deserve the name of friendship. Real friends work through challenges – and LOVE ALWAYS. I’m not normal, but few people who’ve made a lasting impact on their world have been conventional. I want to challenge your thinking and start a conversation that will result in making this world a better place.
- 50. Charity: Water
- 51. Charity: Water
- 52. Charity: Water
- 53. Charity: Water
- 54. Charity: Water
- 55. Charity: Water
- 56. One.org
- 57. One.org
- 58. One.org http://www.youtube.com/nonprofits
- 60. One.org
- 61. One.org
- 62. EarthJustice
- 63. Foursquare
- 64. History Channel
- 65. Wall Street Journal/New York
- 66. Engage
- 67. Engage
- 68. Engage
- 69. Luis Palau
- 70. Luis Palau
- 71. Luis Palau
- 72. Luis Palau
- 73. Luis Palau
- 74. Engage Action Plan Questions to Answer Do We Collect and Tell Stories Currently? How Will We Engage Our Target? Who Will Be Responsible? What is Your Response Policy? How Much Time Will You Allocate?
- 75. Engage Action Plan Engage Questions to Answer Do We Collect and Tell Stories Currently? How Will We Engage Our Target? Who Will Be Responsible? What is Your Response Policy? How Much Time Will You Allocate?
- 76. Measure
- 77. Bit.ly
- 78. Bit.ly
- 79. Bit.ly
- 80. HootSuite
- 81. HootSuite
- 82. HootSuite
- 83. HootSuite
- 84. HootSuite
- 85. HootSuite
- 86. HootSuite
- 87. Twitter Twitter Analytics
- 88. Twitter
- 89. Twitter Tweetstats
- 90. Twitter
- 91. Twitter
- 92. Twitter
- 93. Google Analytics
- 94. Google Analytics
- 95. Google Analytics
- 100. Facebook Ads
- 101. Facebook Ads
- 102. Facebook Ads http://www.facebook.com/advertising/
- 103. Facebook Ads
- 104. Facebook Ads
- 105. Facebook Ads
- 106. Facebook Ads
- 107. Facebook Ads
- 108. Facebook Ads
- 109. Facebook Ads
- 110. Facebook Ads
- 111. Facebook Ads
- 112. Action Plan Questions to Answer What Tools Will You Use? Who Will Set Up And Monitor Analytics? How Often Will You Evaluate? With What Criteria Will You Analyze The Results? How Will You Adjust Your Strategy?
- 113. Action Plan Questions to Answer Measure What Tools Will You Use? Who Will Set Up And Monitor Analytics? How Often Will You Evaluate? With What Criteria Will You Analyze The Results? How Will You Adjust Your Strategy?
- 114. Release
- 115. Squidoo
- 116. Squidoo
- 117. Squidoo
- 118. Squidoo
- 119. Facebook Causes
- 120. Facebook Causes
- 121. Facebook Causes
- 122. Facebook Causes
- 123. Facebook Causes
- 124. Facebook Causes
- 125. Kiva
- 126. Kiva
- 127. Kiva
- 128. Kiva
- 129. Kiva
- 130. MY: Charity: Water
- 131. MY: Charity: Water
- 132. MY: Charity: Water
- 133. MY: Charity: Water
- 134. Pepsi Refresh
- 135. Pepsi Refresh When we embarked on the Pepsi Refresh Project four months ago, we weren’t entirely sure what to expect. We knew we wanted to do good- to help people refresh their lives, neighborhoods, and maybe even the world. That’s what Pepsi Refresh is about: empowering ideas that will make a difference. We’ve all been there, working away at an idea because we think it’s good. Well, with Pepsi Refresh, if you can use your voice, your community, and the internet to promote your idea, you can get the funding you need to make it a reality. We’ve already discovered that it’s not just who has the biggest following on Twitter or who can get their Refresh idea on national TV. Groups like the community around the Springfield Middle School have banded together and won multiple times, but it’s because they’ve gotten out the vote in their community.
- 136. Pepsi Refresh
- 137. Pepsi Refresh
- 138. How to Run a Killer Refresh Campaign 1. Credible branding. 2. Attract local press. 3. Get on the leader board early and stay there. 4. Find a friend with a lot of friends. 5. Variable participation levels. 6. Be creative in your communications. 7. Build a coalition. 8. Go to where the people are. 9. Work hard (and have fun).
- 139. Pepsi Refresh Mark (@hardlynormal) won $50,000!!
- 140. Action Plan Questions to Answer What Can We Do to Release People? What Checks & Balances Do We Need? What Is Our Strategy?
- 141. Action Plan Release Questions to Answer What Can We Do to Release People? What Checks & Balances Do We Need? What Is Our Strategy?
- 142. What’s Next? Don’t Implement Without a Strategy 27min Laser Session: FREE 90min Strategy Session: $375 $250 (Nonprofit price) Matt@KathieNelson.com
- 143. Social Networking For Nonprofits Questions? Matt@KathieNelson.com
Notas del editor
- Priorities. You need a Mission. You need People. You need a Network. You need an attractive and functional website. Then you need a CRM (Customer Relationship Manager). Database. THEN you can worry about Social Media. Starting with Social Media when you have an ugly website or a website with outdated technology will cause you lots of problems.
- Listen Through Technology.
- Great info to listen and learn.
- It's not all about numbers. Social Influence is about reach (number of people an influencer can easily activate a channel to), but there's also another fundamental aspect: affinity. Affinity represents the impact an influencer can make on the audience and it's defined by strong interpersonal ties. 
- NOT -- Here is my event you should attend.
- Mission is highlighted. Action items--sponsor a kid. Donate to Haiti. Go on Venture trips. Photos of kids!
- Photos.
- Photos. Links to FB page. Twitter account. RSS feeds.
- Photos. Links to FB page. Twitter account. RSS feeds.
- Good: links, @reply, RT, bit.ly,
- no religious or political nonprofits.
- website is great! It encourages people to engage with them. join the webcast. submit a prayer request, go online, send an email, connect on FB and Twitter. Give button.
- links--9 people liked it, comments. Very good engagement on FB. .
- 16 people like, 4 comments, 8,340 fans. Worldwide. Photos -- including fan photos. more photos and videos.
- Youtube. It’s kind of been left alone. more video. more subscribers, more comments. engage. encourage people to make their own videos and make them as a response. We make a video of our Season of Service project and post it.
- It’s being used as a press release instead of conversation.
- Shrink it. Send Later strategy. If you do a message you could schedule it for Twitter for 10:00 AM next Monday and schedule it for FB page at 8:00 PM Monday.
- Shrink it. Send Later strategy. If you do a message you could schedule it for Twitter for 10:00 AM next Monday and schedule it for FB page at 8:00 PM Monday.
- Manage multiple accounts. Assign to different employees.
- Track stats.
- Insights help you measure your Pages.
- Weekly email Summary.
- Open source.
- Blogs.