A look at Web2.0 and Hype.

1. Web 2.0 = Hype? Mark Bishop – Product Manager Pitney Bowes MapInfo [email_address] +44(0)7974 266 950

3. Web 1.0 Web 2.0

12. Skype

14. Hype? What Hype?

15. Business Functions

16. Who started all this 2.0 Hype?

19. Curry 2.0 - pitch to a waiter Curry Think Tank 2.0 Tank Flash mob 2.0: Urban playground movement Mob Venture Capital 2.0: Bright Future or Broken Forever? Capital Rent-a-car 2.0 = Zipcar Rent 2.0 Headline Word

22. Search Comment Rate & Review Take away Send to a Friend Subscribe Save Customers and citizen’s have new expectations

23. Search Comment Rate & Review Take away Send to a Friend Subscribe Save Why stop with customers and citizens?

24. They might be onto something

29. What about the maps?

32. The benefits of Location are well known We need to learn how to integrate Location with web 2.0 technologies “Is Enterprise 2.0 becoming a reality?” “you tell me”… “no you tell me.” Yes there is a bit of hype but… Personal and professional content will mix Web 2.0 allows us to use location in areas we didn’t think possible

34. Web 2.0 = Participation Thank You [email_address] +44(0)7974 266 950