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Co Creation as Driver for Innovation
By Murk Peutz
10 October 2013
IF YOU NEED TO REBUILD YOUR CITY…
Peutz Advies 2
…WHY NOT BY AND WITH THOSE CONCERNED?
Peutz Advies 3
INNOVATION (I)
Peutz Advies 4
5
ProcessProduct
INNOVATION (II)
6
OrganisationMarket
INNOVATION (III)
FROM IDEA TO MARKET
Peutz Advies 7
INNOVATION VALUE CHAIN
Peutz Advies 8
9
THE INNOVATORS DILEMMA
Where does innovation start
Idee Generatie Conversie Diffusie
Centrale vraag is ‘hoe
goede ideeën te krijgen’
voor (nieuwe) business:
– Intern individueel
– Intern
‘kruisbestuivend’
– Extern
Centrale vraag is hoe ‘de
goede ideeën’ te
selecteren en te
ontwikkelen
Goede selectie
Ontwikkel capaciteit
Centrale vraag is hoe ‘in
diensten en producten
ontwikkelde ideeën’
verkocht en (intern)
ondersteund te krijgen
Source: Clayton Christensen, the innovator’s dilemma
5%
95%
Peutz Advies
HOW WE USED TO INNOVATE…
Peutz Advies 10
…TIMES HAVE CHANGED
Peutz Advies 11
TIMES HAVE CHANGED EVEN MORE
Peutz Advies 12
A GREAT IDEA IS JUST NOT ENOUGH…
Peutz Advies 13
Peutz Advies 14
…TRUE INNOVATION NEEDS A MARKET.
BUT WHERE AND WHO IS THIS MARKET
Peutz Advies 15
TALKING TO THE WRONG GUY
Peutz Advies 16
DO NOT ALWAYS BELIEVE THE TRENDS
Peutz Advies 17
Peutz Advies 18
TAPPING INTO RESOURCES: BMW IDEA CONTEST
Peutz Advies 19
TAPPING INTO RESOURCES: P&G
http://www.pgconnectdevelop.com/
HOW A MARKET LEADER GETS PLANTED
Peutz Advies 20
WE WANT BUSINESS…
Peutz Advies 21
…AND A REVOLUTION NEARLY HAPPENING
Peutz Advies 22
23
CLIENTS COME FIRST ESPECIALLY WHILST INNOVATING

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