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Advancing Your Personal Brand Via Social Media
1.
Advancing Your Personal Brand Through Social Media Michele Porfilio and Mike Dwyer September 22, 2009
2.
Who we are •
Michele Porfilio, Strategic Sourcing Leader • Crowe Horwath LLP is one of the top 10 public accounting and consulting firms in the United States. Under its core purpose of “Building Value with Values®,” Crowe assists clients in reaching their goals through audit, tax, risk, and consulting services. Crowe professionals provide public and private company clients with thought leadership in many sectors, including financial and diversified financial services, healthcare, government, private equity sponsored, inventory-based, retail, not-for-profit, higher education, and food and commodities. With more than 20 offices and more than 2,500 personnel, Crowe is recognized by a number of organizations as one of the country’s best places to work. Crowe serves clients worldwide as the leading independent member of Horwath International. • Mike Dwyer • Aon Corporation is the leading global provider of risk management services, insurance and reinsurance brokerage, and human capital consulting. Through its 37,000 professionals worldwide, Aon readily delivers distinctive client value via innovative and effective risk management and workforce productivity solutions. Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 2
3.
Agenda
Evolution of Social Media Building your personal brand Challenges and opportunities Tools Resources Etiquette and Security Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate2008 Paladin Recruiting and Staffing. All Rights Reserved. © and independent legal entity. Crowe Horwath LLP and 3 its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 3
4.
Evolution of Social
Media Web 1.0 1971 1979 1984 1988 1991 1995 1997 1998 -2004 Email Usenet Listservs IRC Personal Web Sites 1st Social Blogs, Podcast, Discussion Groups Networking Sites Wikis Chat Classmates.com LiveJournal, SixDegrees Friendster Linkedin, MySpace, Flickr, Digg 2005 and beyond>> Web 2.0 apps and User-generated content Source: http://www.prworks.ca/wp-content/socialmedia.ppt take over Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 4
5.
Worldwide Internet Usage
June 2008 June 2009 WORLD INTERNET USAGE AND POPULATION STATISTICS Usage Internet Internet Usage Population % Population Growth World Regions Users Usage, % of ( 2008 Est.) ( Penetration ) 2000- Dec/31, 2000 Latest Data World 2008 Africa 955,206,348 4,514,400 51,065,630 5.3 % 3.5 % 1,031.2 % Asia 3,776,181,949 114,304,000 578,538,257 15.3 % 39.5 % 406.1 % Europe 800,401,065 105,096,093 384,633,765 Two-thirds 48.1 % 26.3 % 266.0 % (1.1 17.0 % 129.6 % billion) Middle East 197,090,443 3,284,800 41,939,200 21.3 % 2.9 % 1,176.8 % North America 337,167,248 108,096,800 248,241,969 73.6 % Latin America/Caribbean Oceania / Australia 33,981,562 7,620,480 576,091,673 20,204,331 users%visit% 18,068,919 59.5 % 9.5 669.3 1.4 % 165.1 % 139,009,209 24.1 % WORLD TOTAL 6,676,120,288 360,985,492 1,463,632,361 social % 305.5 % 21.9 % 100.0 media sites once a NOTES: (1) Internet Usage and World Population Statistics are for June 30, 2008. (2) Demographic (Population) numbers are based on data from the US Census Bureau . (3) Internet usage information comes month from data published by Nielsen//NetRatings, by the International Telecommunications Union, by local NIC, and other reliable sources. www.internetworldstats.com. Copyright © 2001 - 2008, Miniwatts Marketing Group. All rights reserved worldwide. Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 5
6.
Evolution of Social
Media Web 1.0 - The “Electronic Age” •Getting it online - One Way Communication •Elements: Britannica Online, PC Games, CD Now, Personal Websites Web 2.0 - The “Electronic Community Age” •Making it Work Online - Two Way Communication •Elements: Blogs, Wikis, Videos, Poll/Surveys, Chat Rooms, Audio/Podcasts, Social Networks •Sites: Windows Live Spaces, Flickr, Wikipedia, iTunes, You Tube, Facebook, Linkedin, Twitter Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 6
7.
Crowe Horwath LLP
is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 7
8.
LinkedIn —Is getting
around half a million new users every week, at least twice the rate of a year ago, and the number of applicants per job has doubled too. – L.A. Times 2-10 Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 8
9.
Social Media Growth
Comparison To get a market of 50 Million People Participating: Radio TV took Internet took 38 13 years took 4 years years Facebook hit Ipod 3 years 100 millions users in 9 months Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 9
10.
6.7 Billion people
inhabiting the planet 1 Billion people owned a PC by end of 2008 2 Billion people expected to own a PC by end of 2015 How does that compare to mobile? Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 10
11.
2.4 billion mobile
phones have been sold around the world last year. Source: GSM World Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 11
12.
“Worldwide over 350
Billion text messages, are exchanged across the world’s mobile networks every month.” Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 12
13.
“…There are currently
nearly 50 million members in “mobile social communities” and is expected to reach 174 million worldwide by 2011…” -ABI Research Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 13
14.
Today, there are
many exciting online discussions taking place around the world. Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 14
15.
“And, like it
or not,…..the conversations are taking place with or without you.” Brian Solis, Social Media Manifesto Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 15
16.
Social Media isn’t
a fad it’s a fundamental shift in the way we communicate Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 16
17.
• There is
an average of 16,500 tweets per hour on Twitter. Thinking about what I can tweet I just ate at the best restaurant Here's a way to buy and sell your domains on Twitter -> dnTwits.com: http://bit.ly/bvDO8 Social media is not a fad I just met Michael Jordan On my way to get coffee Linda McMahon, head of World Wrestling Entertainment, to seek Chris Dodd's senate seat as Republican. #AWESOME http://bit.ly/2Xds58 Check out this new hot topic Oh no Patrick Swayze just died FASB might rework the rules related to recognizing revenue for software that's bundled into a product and never sold seperately. Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 17
18.
• Approximately 1
new member joins LinkedIn every two seconds, roughly 1000 new groups are created on LinkedIn each day. Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 18
19.
• More than
1 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each week on Facebook. Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 19
20.
Crowe Horwath LLP
is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 20
21.
E&Y Crowe Horwath LLP
is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 21
22.
Leveraging social media
to advance our careers Building and Growing your Personal Brand Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 22
23.
Why we are
here? • Social Media is creating the opportunity to amplify your personal brand in more ways than ever • Marketplace is flooded with opportunities to advertise your expertise, learn and develop and find job opportunities • Utilizing various tools for your personal brand building or job search that will separate you Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 23
24.
WHAT’S DRIVING SOCIAL
MEDIA? • Information overload • “Over-choice” • Advertising and marketing clutter • Need for “informed shortcuts” • Decreased trust in institutions, product claims and paid messages • Increased connectivity and trust in peers, colleagues and friends opinions and insights • The ongoing, innate need for influencers to influence Increased recognition of Word Increased recognition of Word Of Mouth power and benefits: Of Mouth power and benefits: 92% of Americans rate WOM 92% of Americans rate WOM of friends, family, & others among of friends, family, & others among sources of ideas and information sources of ideas and information Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and © 2008 Paladin Recruiting and Staffing. All Rights Reserved. 24 its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 24
25.
CHANNELS OF ENGAGEMENT
OVERLOAD! Blogs Message Boards Open Communities Video Sharing Social Networks Photo Sharing Micro- Blogging Social Optimization Web Events & Chatrooms Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and © 2008 Paladin Recruiting and Staffing. All Rights Reserved. 25 its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 25
26.
Me, Inc.
The most important B2B brand Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and © 2008 Paladin Recruiting and Staffing. All Rights Reserved. 26 its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 26
27.
"Many of us
are taught to do our best and then let the world decide how to judge us. I think it's better to do your best and decide how you want to be judged. And act that way." – Seth Godin Leading Social Media blogger and Author Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 27
28.
Ownable Position
Create a marketing plan around your personal “ownable” position. What do you own as an internal auditor that separates you from everyone else? “Great brands stand out positively in a crowd and connect beyond the functional attributes. This should be everyone’s goal in building an “ownable” personal brand regardless of the level.” – Jerry S. Wilson SVP at The Coca-Cola Company, and President of the global McDonald’s Division. Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and © 2008 Paladin Recruiting and Staffing. All Rights Reserved. 28 its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 28
29.
Identify
Who is your target audience? CFO’s? Directors? SR. Internal Auditors? Corporate? Consulting? Professional Services? Non -For -Profits? ALL? Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and © 2008 Paladin Recruiting and Staffing. All Rights Reserved. 29 its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 29
30.
Engage
How will you engage them offline? Networking events? Association meetings? Breakfasts? Luncheons? Dinners? … and online? LinkedIn? Facebook? Twitter? Blogging? Personal Website? Google yourself? Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and © 2008 Paladin Recruiting and Staffing. All Rights Reserved. 30 its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 30
31.
WITH CHALLENGES COMES
OPPORTUNITIES Emerging media offers inexpensive but effective ways to interact with potential customers: “ AS ENTREPRENEURS, we have to either adopt — or adapt to — new methods of advertising to reach potential clients and customers. With so many of them connected to the internet with their mobile phones and/or laptop computers, it's no wonder that digital media advertising (DMA) is the new hot button for any seasoned or newbie entrepreneur.” Robert Shimonski @ Entrepreneur.com 7/08 “ Businesses of all types and sizes are focusing on the power of bloggers as opinion shapers. But harnessing that power is particularly important for small-business owners who don't have the money to create name recognition with big marketing campaigns. By connecting with the right blogs, small businesses can generate buzz around their products and services and increase sales dramatically.” Shelly Banjo WSJ 3/08 Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and © 2008 Paladin Recruiting and Staffing. All Rights Reserved. 31 its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 31
32.
Advance • Building your
network • Learning & developing • Find answers to common industry questions • Stay up to date with daily news • Learn new ideas • Learn from others experience • Thought Leadership • Share knowledge and expertise to help others • Share articles, whitepapers, news with colleagues • Staying up to date with news and current events • Finding a new job or a new job finds you Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 32
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• LinkedIn is
an interconnected network of experienced professionals from around the world, representing 170 industries and 200 countries. You can find, be introduced to, and collaborate with qualified professionals that you need to work with to accomplish your goals. • LinkedIn has over 47 million members in over 200 countries and territories around the world. • Relationships Matter Your professional network of trusted contacts gives you an advantage in your career, and is one of your most valuable assets. LinkedIn exists to help you make better use of your professional network and help the people you trust in return. Our mission is to connect the world’s professionals to make them more productive and successful. We believe that in a global connected economy, your success as a professional and your competitiveness as a company depends upon faster access to insight and resources you can trust. Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 33
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LinkedIn Learning Center: Crowe
Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and © 2008 Paladin Recruiting and Staffing. All Rights Reserved. 34 its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 34
35.
Ensure your profile
is complete and up-to-date Users with complete profiles are 40 times more likely to receive opportunities through LinkedIn! Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and © 2008 Paladin Recruiting and Staffing. All Rights Reserved. 35 its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 35
36.
Crowe Horwath LLP
is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 36
37.
Your connections should
represent your “real world” network Use the LinkedIn email invite application to connect with Yahoo, Google or MSN contacts into your Brand Profile Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and © 2008 Paladin Recruiting and Staffing. All Rights Reserved. 37 its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 37
38.
Demonstrate your Expertise
on LinkedIn Answers LinkedIn Answers You can ask and answer questions on specific subject matter. Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and © 2008 Paladin Recruiting and Staffing. All Rights Reserved. 38 its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 38
39.
LinkedIn Groups –
Engage with Discussions Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 39
40.
LinkedIn Groups –
Engage with Discussions Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 40
41.
LinkedIn Groups –
Engage with the News Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 41
42.
LinkedIn Groups –
Engage with the News Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 42
43.
IIA National and
Chicago Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 43
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LinkedIn Events Crowe Horwath
LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 44
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Case Study #1 Crowe Horwath LLP
is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 45
46.
Google is your
friend • Google Search: “world of internal auditors personal branding” • “Protiviti Webinar Explores” • “Larry Harrington Raytheon” • Internal Auditor Blog: Mike Jacka blogs on internalauditor.com and is starting to experiment with Twitter and engages with people having fun and adding valuable information on IA and what is going on in the industry. Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 46
47.
Crowe Horwath LLP
is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 47
48.
Crowe Horwath LLP
is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 48
49.
HOMEWORK ASSIGNMENT LinkedIn Assignment: •
LinkIn with 10 new contacts by next Wednesday who are relevant to your business through a LinkedIn Search • Merge your Yahoo, Google or MS Outlook contacts with LinkedIn • Post an answer on LinkedIn • Create a group • Join 2 discipline related groups • Interact with those groups and post relevant content ie. NYT, Adage, WSJ etc. Respond results through my LinkedIn: • Mike Dwyer: www.linkedin.com/in/mikedwyeraonconsulting Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and © 2008 Paladin Recruiting and Staffing. All Rights Reserved. 49 its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 49
50.
Crowe Horwath LLP
is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 50
51.
Which Tools to
Use To increase visibility, you need to go where your colleagues are going… Market Trends Although there are scores of global social networking sites — 155 according to Wikipedia — only a few sites hit the mark as reliable and appropriate sites for professionals. LinkedIn, Facebook, and Twitter currently are the most popular sites among professionals. Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 16 51
52.
Technologies To Focus
On Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 52
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• Engaging Social
Media is a people driven approach Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 53
54.
Twitter
Twitter is a social networking and micro-blogging service that enables its users to send and read other users' updates known as tweets. Tweets are text-based posts of up to 140 bytes in length. Established in 2006 it has an estimate 5 million users as of Feb. 09’. Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and © 2008 Paladin Recruiting and Staffing. All Rights Reserved. 54 its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 54
55.
Twitter For Information
Resources Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 55
56.
Twitter for Connecting
with Colleagues Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 56
57.
Twitter For Job
Search Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 57
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Twitter 38 hashtags that
are related to job searching #____jobs* #jobpostings #career #jobs #careers #jobsearch #employment #jobseeker #greenjobs #jobseekers #hire #recruiters #hireme #recruiting #hiring #resume #job #resumes #jobadvice #salary #Jobs internal #jobhunt #success auditor IL #jobhunting #work *fill in the blank with your city or state) Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 58
59.
Linkedin – Find
Colleagues Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 59
60.
Groups • There are
approximately 200,000 groups on Linkedin • 3 ways to search group directories • Key word: i.e. company name, function, profession • Category: alumni, corporate, conference, networking, non-profit, professional • Language (from Albanian to Vietnamese and everything in between) Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 60
61.
Linkedin – Status
Updates & Activity Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 61
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Linkedin – Group
Discussions Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 62
63.
Job Search Crowe Horwath
LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 63
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Facebook Pages Crowe Horwath
LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 64
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Facebook Groups Crowe Horwath
LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 65
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Facebook Job Search Crowe
Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 66
67.
Crowe Horwath LLP
is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 67
68.
Crowe Horwath LLP
is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 68
69.
Social Media Tips •
Join the Social Networks • with the population that fits your needs • engage each community using their tools • give resume and/or profile a face lift • update your status once a week • post answers and questions • be open and available to people reaching out to you • post general ideas and thoughts about your profession • rekindle relationships/build your network before you need • look for industry specific sites where you can create a presence • comment on blogs typically important to the audience • be a news hound • confidence counts • pay it forward - recommend a friend or a colleague Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 69
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Social Media Etiquette
Do • Use good judgment about what you write on public sites. • Consider how your comments would be perceived before you actually post them, and think about logic above emotion at all times. Before you hit “post,” realize that this will be a permanent reflection of your identity and that it may never be erased. • Avoid the unnecessary commentary. • Understand and abide by your company’s social media policy. • Use proper introductions when adding users as friends or connections. • Acknowledge and accept some individuals won’t network with you on a “personal” space like Facebook without knowing who you are, even with the proper introduction. Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 70
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Social Media Etiquette
Do • Keep unwanted friend requests in pending mode rather than reject outright. • Post interesting information. • Be open to criticism or negative response. • Humanize your profile. • Give authentic recommendations to others. • Be sure to be givers as well as takers. • Provide links when appropriate. • Send only one story to your network daily. Key to success is moderation. Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 71
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Social Media Etiquette
Don’t • Abuse group invites • Turn your Facebook profile photo into a pitch so that you can gather leads through your Facebook connections • Use a fake name as your Facebook name • Publicize a private conversation on a wall post • Repeat personal or confidential correspondence • Tag individuals in unflattering pictures that may end up costing your friends their jobs Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 72
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Social Media Etiquette Don’t
• Mass-following everyone so that you can artificially inflate your numbers. • Consistently use your Twitter stream for nothing but self-promotion and ego • Request that your friends Retweet your Tweets on a consistent basis. • Use connections to spam • Ask for endorsements or recommendations from individuals you don’t know well or haven’t worked closely with Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 73
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Social Media Etiquette Before
acting, ask yourself these questions? Social media mimics real relationships — in many cases. Would you do the following within real face-to-face relationships? •Jump on the friendship bandwagon without properly introducing yourself? •Consistently talk about yourself and promote only yourself without regard for those around you? •Randomly approach a friend you barely talk to and simply ask for favors — repeatedly? •Introduce yourself to another person as “Pink House Gardening?” Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 74
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Social Media Security
•Be aware of spam and scams •Do not click on pop-up adware anti-virus cleaners. •Verify links sent to you through messaging from a social network site prior to clicking •Limit the amount of personal information you share •Do not accept friend requests from suspicious people •Change passwords often •Do not use the same password for social networking sites that you use for email accounts, on-line banking, etc. Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 75
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Additional Resources • 10
Social Networking Security Trends To Watch http://www.crn.com/security/208401887;jsessionid=HBZA0UO5JB4M1QE1GHPCKH4ATMY32JVN?pgno=1 • Social Media Security http://socialmediasecurity.com/ http://www.blogherald.com/2009/03/26/social-media-sites-risk-growing-threats-and-attacks/ • Social Media Etiquette Handbook http://www.techipedia.com/2008/social-media-etiquette-handbook/#ixzz0RKejjvUz • Social Media numbers release from Compete.com Jan. 09: http://news.cnet.com/8301-17939_109-10160850-2.html • LA Times Twitter and Linkedin as Job Search tools 2-10: http://latimesblogs.latimes.com/technology/2009/02/with-jobangels.html • Guy Kawasaki 10 Ways to improve your LinkedIn ranking: http://blog.linkedin.com/2007/07/25/ten-ways-to-use/ • Amanda Sundt in WSJ blog: http://blogs.wsj.com/laidoff/category/amanda-sundt/ • Perry Belcher easiest explanation of social media ever made. http://perrybelcher.com/blog6/2008/11/30/how-to-make-money with-social-media/ • Mike Dwyer Blog: http://blog.paladinstaff.com/hiring-information/creating-your-own- personal-1997-vs-today/ Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 76
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Special Thanks –
Credits: Social Media Gurus: •ABI Research Seth Godin: www.sethgodin.typepad.com •Alexa Andy Sernovitz: www.gaspedal.com •compete.com Jeremiah Owyang: Senior Analyst at Forrestor http://www.web •comScore.com strategist.com/blog/ •Flickr Zocalo Group: www.zocalogroup.com •Forrester Research •GSM World Associations: •Internet Society LinkedIn Internet Affiliate Marketers Association (IAMA): •Internetworldstats.com http://www.linkedin.com/groups?home=&gid=42342 •Netcraft Web Survey Word of Mouth Marketing Association (WOMMA) •Prworks.com http://www.womma.org/ •ToMuse.com Online Publications: •YouTube.com – The Richter Scales AdAge Digital: •http://www.youtube.com/watch?v=I6IQ_FOCE6I http://adage.com/digital/ Wall Street Journal Small business: http://online.wsj.com/public/page/news‐small‐business‐ marketing.html Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 77
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Michele Porfilio
Strategic Sourcing Leader Crowe Horwath LLP 630.575.4397 michele.porfilio@crowehorwath.com www.linkedin.com/in/mporfilio Mike Dwyer Social Media Consultant AON Consulting 312.381.4967 mdwyer5@gmail.com www.linkedin.com/in/mdwyeraonconsultng Crowe Horwath LLP is a member of Horwath International Association, a Swiss association (Horwath). Each member firm of Horwath is a separate and independent legal entity. Crowe Horwath LLP and its affiliates are not responsible or liable for any acts or omissions of Horwath or any other member of Horwath and specifically disclaim any and all responsibility or liability for acts or omissions of Horwath or any other Horwath member. Accountancy services in several states are rendered by Crowe Chizek and Company LLC, which is a member of Horwath. © 2008 Crowe Horwath LLP 78
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