This presentation is a high-level overview of Affiliate Marketing and how it can be used to generate additional income. It was presented to local business owners at Third Tech Tuesday hosted by Castle Rock Chamber of Commerce. #3RdTT

1. Using Affiliate Marketing for Passive Income
Michelle Post, Ph.D.
Certified Social Media Strategist
PDF Available: slideshare.net/mpostphd

2. Lessons Learned
• What is Affiliate Marketing
• Why be an Affiliate Marketer
• How Does Affiliate Marketing
Work
– To Be the Merchant or the
Affiliate
– 10 Types of Affiliates Programs
– Types of Affiliate Pay Models
• Creating an Affiliate Marketing
Strategy
• Top 9 Affiliate Programs
• Resources
©Michelle Post, Ph.D., CSMS3/17/2015

3. What is Affiliate Marketing
• “A way for a company to
sell its products by
signing up individuals or
companies ("affiliates")
who market the
company's products for a
commission”
(Entrepreneur, n.d., para.
1).
3/17/2015 ©Michelle Post, Ph.D., CSMS

4. Why be an Affiliate Marketer
• “Affiliate marketing is probably one
of the quickest and cheapest (not
the easiest) ways to start making
money online as you don’t have to
create any products yourself. You
simply link up a buyer and a seller,
and you take a commission on the
sale that has been referred by you”
(tipsandtricks-hq.com, 2014, para.
7).
• However, it is not automatic, it
does require your input. How
much time you can you devote
to affiliate marketing?
3/17/2015 ©Michelle Post, Ph.D., CSMS

5. Why be an Affiliate Marketer, Cntd.
3/17/2015 ©Michelle Post, Ph.D., CSMS
How to Become an Affiliate Marketing Superhero: http://bit.ly/Affiliate_SuperHero

6. How Does Affiliate Marketing Work
3/17/2015 ©Michelle Post, Ph.D., CSMS

7. To Be the Merchant or the Affiliate
Offer an Affiliate Program
• Low startup cost to create an
affiliate program
• 1-2 hours a week, a day or up
to a full-time job
• You create an affiliate program
for one or more of your
products
• You pay “affiliates” a
commission fee for every lead
or sale driven to your website
• Work with strong affiliates
• Low startup cost to create an
affiliate program
• 1-2 hours a week, a day or up
to a full-time job
• You create an affiliate program
for one or more of your
products
• You pay “affiliates” a
commission fee for every lead
or sale driven to your website
• Work with strong affiliates
Become an Affiliate
• Signup to be an affiliate to
another person’s product or
services
• Push leads and make sells
for the product to generate
extra cash
• Use your site to market
other affiliate programs that
your customers may like
• Receive your Affiliate ID
• Signup to be an affiliate to
another person’s product or
services
• Push leads and make sells
for the product to generate
extra cash
• Use your site to market
other affiliate programs that
your customers may like
• Receive your Affiliate ID
3/17/2015 ©Michelle Post, Ph.D., CSMS

8. 10 Types of Affiliates Programs
1. Content Publishers
2. Coupons & Deals
3. Data Feeds
4. Display Ads
5. Email Affiliates
6. Loyalty and Incentives
7. Mobile and Pay Per Call
8. Search Engine Marketing
9. Social Media
10. Video Affiliates
3/17/2015 ©Michelle Post, Ph.D., CSMS

9. Types of Affiliate Pay Models
Model Description
• Pay Per Click (PPC) • Merchant pays the affiliate based on the number of
clicks that are sent to the Merchant’s site from the
Affiliate, regardless if a sale is made or not
• Cost Per Action (CPA) • Merchant pays the Affiliate based on the specific
action taken by a visitor to the Merchant’s website
(play a game, free software trials, & more)
• Pay Per Sale (PPS) or
Cost Per Sale (CPS)
• Merchant pays the affiliate a percentage of the sale
price
• Pay Per Lead (PPL) • Merchant pays the Affiliate per lead or when the new
visitor provides the Merchant with his / her contact
information
3/17/2015 ©Michelle Post, Ph.D., CSMS

10. Creating an Affiliate Marketing Strategy
Examples of Social Media
Affiliate Programs
• aWeber -
http://bit.ly/aWeber_Affil
iate
• Hootsuite -
http://bit.ly/Hootsuite_Af
filiate
• Jo Barnes Online
Marketing Academy -
http://bit.ly/JoBarnes_Aff
iliate
• Andrea Vahl -
http://bit.ly/AndreaVahl_
Affiliate
3/17/2015 ©Michelle Post, Ph.D., CSMS
Identify
Products
Choose the
Right
Merchant
Use Different
Channels to
Promote
Test
Measure
Track
Stay Current
With Trends
Use Helpful
Tools

11. Top 9 Affiliate Programs
1. Google Adsense -
http://www.google.com/adsense/st
art/
2. Amazon Associates -
https://affiliate-
program.amazon.com/
3. Commission Junction -
http://www.cj.com/join
4. ClickBank -
http://www.clickbank.com/become
-an-affiliate/
5. Rakuten Marketing (Linkshare) -
http://marketing.rakuten.com/affili
ate-marketing
6. ShareASale -
https://www.shareasale.com/n
ewsignup.cfm
7. NeverBlue -
http://signup.neverblue.com/si
gnup/pulse-mobile/affiliate
8. eBay Partner Network -
https://www.ebaypartnernetwo
rk.com/files/hub/en-
US/index.html
9. PeerFly -
https://peerfly.com/faq.php
Read the Blog Here:
http://bit.ly/Blogtrepreneur
3/17/2015 ©Michelle Post, Ph.D., CSMS

12. RESOURCES, RESOURCES
©Michelle Post, Ph.D., CSMS3/17/2015

13. Resources
• Affiliate Marketing [FAQs] - https://www.tipsandtricks-
hq.com/wordpress-affiliate/affiliate-marketing-faq-841
• Tips And Tricks HQ [Website] - https://www.tipsandtricks-
hq.com/
• Lynda.com [Online Training Course] –
http://www.lynda.com/Marketing-Content-Marketing-
tutorials/Affiliate-Marketing-Fundamentals/164988-2.html
• The Power of Affiliate Marketing [INFOGRAPHIC] -
http://blog.cj.com/02052013/power-affiliate-marketing-
infographic
• How to build an affiliate site [Infographic] -
http://www.smartinsights.com/affiliate-marketing/build-
affiliate-site-infographic/
3/17/2015

14. Resources
• Affiliate Summit [Conference] -
http://www.affiliatesummit.com/
• Traffic and Trust [Book] - http://trafficandtrust.com/
• Affiliate Buzz [Podcast] -
http://www2.webmasterradio.fm/affiliate-buzz/
• Affiliate Marketing: Glossary of Every Day Terms
[Website] - http://blog.payoneer.com/affiliate-
marketing-glossary-of-every-day-terms/
• The Benefits of Affiliate Marketing [Blog Post] -
https://www.marketingtechblog.com/benefits-affiliate-
marketing/
3/17/2015 ©Michelle Post, Ph.D., CSMS

15. Resources
• Best Affiliate Programs to Earn Extra Money with Different Niches
[Blog post] - http://www.incomesensor.com/best-affiliate-
programs-earn-extra-money/
• 15 Ways to Maximize Your New Years Affiliate Marketing
Strategies [Blog post] - https://www.linkedin.com/pulse/15-ways-
maximize-your-new-years-evan-weber
• The 27 Best Free Marketing Tools for Affiliates [Blog post] -
http://blog.getresponse.com/27-best-free-marketing-tools-
affiliates.html
• 200 Free Tools for SEO, SMO, Internet Marketing, Affiliate
Marketing, Email Marketing and so on [Blog post] -
http://linkd.in/1BLFp4W
• 25 of the Best WordPress Plugins for Affiliate Marketing [Blog
post] - http://profitblitz.com/wp-affiliate-marketing-plugins/
3/17/2015 ©Michelle Post, Ph.D., CSMS

16. References
CommissionFactory. (2012, April 28). How affiliate
marketing works [Infographic]. Retrieved from
http://visual.ly/how-affiliate-marketing-works
Entrepreneur.com. (n.d.). Definition: Affiliate marketing.
Retrieved from
http://www.entrepreneur.com/encyclopedia/
affiliate-marketing
Tipsandtricks-hq.com. (2014, May 9). Can You Make
Money from Affiliate Marketing? If so How? [Blog
post]. Retrieved from https://www.tipsandtricks-
hq.com/can-you-make-money-from-affiliate-
marketing-if-so-how-2473
©Michelle Post, Ph.D., CSMS3/17/2015

17. Michelle Post, Ph.D., CSMS
©Michelle Post, Ph.D., CSMS http://reachyourpotential.guru/
Teacher  Connector  Helper 
Dr. Michelle Post is a driven, passionate, and
experienced leader, teacher, social media strategist,
connector, and developer.
Her desire to connect and inspire throughout nearly
three decades of career translates into her ongoing
effort to help the development of ideas, people,
content, and curriculum. Dr. Post is President / CEO of
three ventures: Reach Your Potential, The Post
Institute: Center for Life-Long Learning, and WorkPlace
Influence.