Social media what why where
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This presentation is on what is social media, why it is important, and where do you begin with social media. It is also filled with lots of resources.
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Social media what why where
- 1. Social Media: What, Why, Where . . . Michelle Post, Ph.D., CSMS
- 3. WHAT IS SOCIAL MEDIA?
- 5. Social media network connections among Twitter users [Image file]. (n.d.). Retrieved from http://farm8.staticflickr.com/7003/6704337077_ee724a8834_o.png
- 6. A VARIETY OF WAYS OF LOOKING AT SOCIAL MEDIA
- 7. Solis, B., & Thomas, J. (n.d.). [Graphic] The Conversation Prism. Retrieved from http://www.theconversationprism.com/
- 9. Social media life cycle [Image file]. (n.d.). Retrieved from http://socialmediacenter.nl/socialmedialifecycle/
- 11. WHY IS SOCIAL MEDIA A “MUST HAVE”?
- 12. Social Media is . . . • All about the SOCIAL • Engage – Have Conversations • Tell Your Story • Be Useful • ADD VALUE – 80/20
- 13. @Nichole_Kelly The Goals of Social Media Lead Generation Customer Retention Social Media Brand Awareness Kelly, N. (2013). How to measure social media, p. 13. Indianapolis, IN: Que.
- 14. Benefits of Social Media +4% +6% +4% +7% +3% +3% +3% +3% +3% Stelzner, M. (2013, April 3). 2013 Social Media Marketing Industry Report: Benefits of social media marketing. [Graphic]. Retrieved from http://www.socialmediaexaminer.com/socialmedia-marketing-industry-report-2013/
- 15. WHERE TO BEGIN WITH SOCIAL MEDIA?
- 16. Believe You Can Do Social Media
- 17. Know Your Purpose for Social Media Brand Awareness Increase Leads Customer Retention Launch a Product / Service Post, M. (2014). Where to begin with social media [PowerPoint]. Retrieved from http://www.slideshare.net/mpostphd/where-to-begin-with-social-media Increase Sales Establish Yourself as an Expert
- 18. Know the C's of Social Media Confidence Consistency Common Critical Thinking Sense Care Post, M. (2014). Where to begin with social media [PowerPoint]. Retrieved from http://www.slideshare.net/mpostphd/where-to-begin-with-social-media Creativity Communicate
- 19. Create a Social Media Strategy 3. Audience 4. Platforms Listen 2. 6. Engage Goals 1. Plan 5. Social Media Strategy Post, M. (2013). What is social media strategy [PowerPoint]. Retrieved from http://www.slideshare.net/mpostphd/what-is-a-social-media-strategy-25412426 7. Measure
- 20. Remember: Social Media Takes Time Private Solutions, LLC. (2012). Social media time management infographic [Image file]. Retrieved from http://privatesolutionsllc.com/wp-content/uploads/2012/06/socialmedia-timemanagement-inforgraphic.jpg
- 21. How to Build a Better Business MacWebSolutions.com. (2013, April 16). How to build an online community for your business [Infographic]. Retrieved from http://moz.com/blog/how-to-build-an-online-community-foryour-business
- 23. Michelle Post, Ph.D., CSMS
- 24. Dr. Post’s FREE Resources • Check out my Pinterest Boards http://www.pinterest.com/mpostphd/ • Check out my Slideshare presentations http://www.slideshare.net/mpostphd • Follow me on Twitter http://twitter.com/michellepost • Like me on Facebook https://www.facebook.com/DrMichellePost
- 26. Resources • 4 Business Uses for Social Media http://bigthunk.com/articles/business-uses-for-social-media/ • 5 social media metrics you should be monitoring http://socialmediatoday.com/jvocell/914271/5-social-mediametrics-you-should-be-monitoring • 21 Social Media Marketing Tips From the Pros http://www.socialmediaexaminer.com/21-social-mediamarketing-tips-from-the-pros/ • 26 Tips for Getting Started With Social Media Marketing http://www.socialmediaexaminer.com/26-tips-for-gettingstarted-with-social-media-marketing/
- 27. Resources • 55 Interesting Social Media Infographics http://www.hongkiat.com/blog/55-interesting-socialmedia-infographics/ • Dig deeper than social media alone http://outright.com/blog/start_with_social_dig_deepe r/ • How to Get Started with Social Media http://www.thenextwomen.com/2013/10/01/how-getstarted-social-media • Infographic: The Year In Social Media, A 2013 Recap http://marketingland.com/infographic-social-media2013-recap-69194
- 28. Resources • Infographic: A Running Start With Social Media http://www.fishervista.com/2013/04/infographic-arunning-start-with-social-media/ • Introduction to Social Media – Where to Start http://www.mcngmarketing.com/introduction-tosocial-media-where-to-start/#.Ut4ksxDn9D8 • Social media revolution 2013 [Video] http://www.youtube.com/watch?v=QUCfFcchw1w • Social Media for Small Business – Start With The Basics - http://vergenewmedia.com/2013/03/10/socialmedia-for-small-business-start-with-the-basics/
- 29. Resources • Social Media Strategy: Where to Start & Why http://www.toprankblog.com/2013/07/social-media-strategystart/ • Start The New Year With 46 Social Media Truths From 2013 (Infographic) http://www.business2community.com/infographics/start -new-year-46-social-media-truths-2013-infographic0732680#!sLpTJ • The 36 Rules of Social Media http://www.mediabistro.com/alltwitter/files/2012/08/36 -rules-social-media.png • The Conversation Prism http://www.conversationprism.com//
- 30. Resources • The History Of Social Media. When Did It Really Begin? You May Be Surprised. [Infographic] http://www.inquisitr.com/830664/the-history-ofsocial-media-when-did-it-really-begin-you-maybe-surprised-infographic/ • The Interactive Social Media Map http://www.ovrdrv.com/social-media-map • Where to begin your social presence http://studioc5.com/social-media-where-tobegin/
- 31. REFERENCES
- 32. References • Dawson, R. (n.d.). Social media strategy [Image file]. Retrieved from http://rossdawson.com/frameworks/social-media-strategy/ • Kelly, N. (2012). How to measure social media: A step-by-step guide to developing and assessing social media ROI. Indianapolis, IN: Que. • Levy, S. (2013). Tweet naked: A bare-all social media strategy for boosting your brand and your business. Irvine, CA: Entrepreneur Press. • MacWebSolutions.com. (2013, April 16). How to build an online community for your business [Infographic]. Retrieved from http://moz.com/blog/how-to-build-an-online-community-for-yourbusiness
- 33. References • Private Solutions, LLC. (2012). Social media time management infographic [Image file]. Retrieved from http://privatesolutionsllc.com/wpcontent/uploads/2012/06/socialmedia-time-managementinforgraphic.jpg • Social media life cycle [Image file]. (n.d.). Retrieved from http://socialmediacenter.nl/socialmedialifecycle/ • Social media networks [Image file]. (2014). Retrieved from http://www.mediabistro.com/alltwitter/files/2014/01/social-medianetworks.png • Social media network connections among Twitter users [Image file]. (n.d.). Retrieved from http://farm8.staticflickr.com/7003/6704337077_ee724a8834_o.png
- 34. References • Social media strategy transit map [Image file]. (n.d.). Retrieved from http://farm2.staticflickr.com/1252/4732770129_3cab96b9f0_b.jpg • Solis, B., & Thomas, J. (n.d.). [Graphic] The Conversation Prism. Retrieved from http://www.theconversationprism.com/ • Stelzner, M. (2013, April 3). 2013 Social Media Marketing Industry Report: Benefits of social media marketing. [Graphic]. Retrieved from http://www.socialmediaexaminer.com/social-media-marketingindustry-report-2013/ • Widrich, L. (2013, May 2). Social Media in 2013: User Demographics For Twitter, Facebook, Pinterest And Instagram [ Blog post]. Retrieved from http://blog.bufferapp.com/social-media-in-2013-userdemographics-for-twitter-facebook-pinterest-and-instagram