Social Media for Veterinarians - EBMS International
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This is a presentation I gave on August 25, 2011 to a group of EU and UK equine veterinarians at the EBMS International Conference, at the Bartley Lodge Hotel in the New Forest, UK. I was very impressed with the discussions we had and the willingness the attendees had to implement social media in their veterinary practices. I gave them all a challenge to become dedicated users of social media in their businesses, otherwise there will be a real risk that their vet practices might not exist as they know it in the next 5-10 years. I truly believe that social media is the best opportunity we have as veterinarians to combat the numerous challenges facing our industry.
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Social Media for Veterinarians - EBMS International
- 1. Veterinarians & Social Media Mike Pownall, DVM McKee-Pownall Equine Services EBMS International
- 3. Social Media Strengths and weaknesses
- 4. Socialnomics 3 A Summary of Social Media http://www.youtube.com/watch?v=fpMZbT1tx2o
- 6. What are they doing?
- 7. What are our successes?
- 8. Why aren’t they doing it?
- 10. Why Do I Need Social Media?
- 11. Why Do I Need Social Media? Why Do I Need Social Media?
- 13. Competition
- 15. Social MediaWhy is it Different?
- 16. Social MediaWhy is it Different? Conversational Collaborative Selective Immediate Transparent
- 17. Social MediaWhy is it the Same? Strategy
- 19. How are we going to do this?
- 21. 4Es of Social Media Educate Entertain Engage Evangelists
- 23. Social Media Universe Web Site Blog
- 24. Social Media Universe Web Site ? ?
- 25. Social Media Universe Web Site ?
- 26. Social Media Universe Web Site
- 27. Website Hub Reservoir of stored info Landing spot & feeder
- 40. Vets & Twitter?
- 42. Unique language
- 43. Immediate updates
- 44. Share links, photos, videos
- 45. Twitter now has >200,000,000users
- 46. 7% of Americans
- 56. Will It Blend?iPhone http://www.youtube.com/watch?v=qg1ckCkm8YI
- 57. ?
- 61. What are vets missing?
- 66. What if people say bad things about us?
- 67. “Our brand isn’t what we say it is. It’s what the search engines say it is.” Mitch Joel
- 68. www.yelp.com
- 69. Google Alerts
- 72. Social Media in the Work Place Work vs Personal Personal Brand Social Media policy
- 74. Social Media Policy http://www.ibm.com/blogs/zz/en/guidelines.html
- 75. The 3 reasons vets fail atSocial Media
- 76. The 3 reasons vets fail atSocial Media Too old, too busy, too cautious
- 77. Too Old
- 78. How do I find time to do it?
- 79. Dammit Jim, I’m a Doctor, not an Artist
- 80. Strategy What? How? What?
- 81. What Are The Challenges/Goals? Relationships? Prospects? Sales? New service?
- 82. How Which platforms? What content? Who is going to do it? Time? Budget? Buy in?
- 84. Can We Measure It?
- 85. Website
- 86. Facebook Employees 4 % Friends 5.5 % Prospects 43 % Clients 33 % Unrealistic 8.6% Unknown 5.9% Prospects to clients as of November 22/10
- 87. Facebook Employees 4 % Friends 5.5 % Prospects 43 % Clients 33 % Unrealistic 8.6% Unknown 5.9% Prospects to clients as of November 22/10 0.90%
- 88. Facebook Q1 2011 115,000 post views 152% improvement over Q4 2010 197 post feedbacks 37% increase 50% increase as source to website 20% increase in new visitors to website
- 91. The more we tweet the more followers we get The more interesting we are the more followers we get The more we follow others the more followers we get
- 92. Retweets New Users Mentions Interactions Searches
- 95. YouTube 5/2011 67% 8/2011
- 96. Newsletters The deworming newsletter Opened by 30% 15% click through to links 2% of total newsletter recipients saw the video or 47% of those who clicked through 40% registrants for the webinar came from newsletter 50% increase in fecals Preventative Health Plan newsletter 70% click through to PHP on website
- 97. Newsletters Preventative Health Plan 2010 2011 % $ NMKT 8 26 225% 8100 CB 14 26 86% 5400 NG 0 7 3150 16,650
- 98. Webinars Average percentage of attendees that are clients73% Where people hear about the webinars: Newsletters 60.30% Website 4.40% Facebook 5.90% Twitter 4.40% Office 5.90% Other 19.10%
- 99. Management Who is going to oversee it? Internal/External www.hootsuite.com
- 100. Simple Plan Facebook Twitter email that ends with your practice (not gmail or yahoo or aol.) One hour/day Strategy/Schedule Use new associates, interns, office staff Monitor, Measure & Adjust
- 101. Task 3 Smith Equine How will it get done? How will you know it worked?
- 102. 717%
- 103. 12%
- 109. linkedin - mpownall
- 114. Books 6 Pixels of Separation Mitch Joel Crush Gary Vaynerchuck Real Time Marketing David Meeram Scott Trust Agents Chris Brogan JulienSmith
Notas del editor
- Get ideas for a post show analyticsCaseEHV-1New internNew treatmentExplain a diagnostic equipment
- Once you have a tool how are you going to use it?
- KeyNeedexcelellentcontent
- Insert cleint newsletter
- Too popular Get UK dealsReputationStqff and vets hate itLose moneyDon’t gain lasting business
- Put a sample of ours there. Put a copy with my text
- Vets are scientists
- Proud to bore them nowVideos and cases most popular
- More and more click through to twitter from newslettersFind deb hazlewood tweets
- Klout photo
- More and more click through to twitter from newslettersFind deb hazlewood tweets
- 4% = 16,650Php – 70% of click through went to PHP on the website
- From small #s come impactful resultsPhp – 70% of click through went to PHP on the website
- How Many?