The presentation titled "Marketing the brand called YOU" was made for graduating class of a Business School ... hence the main emphasize is on the subject of self-branding and presenting themselves as a brand with attractive packaging to the recruiters / organizations. How to add colours to their CV and present the brand <you>

1. Presented by:
Hasan Zuberi
Chairman CEO Founder President
www.mensapk.org www.mpr.com.pk CPR.Pakistan

2. Qualification: MBA (Marketing)
Experience: 15+ years (in PK, UAE, SG & ID)
Associations: Council of PR, Mensa, MEPRA, MAP
• Worked with:
• Handle/d:

3. HOW MUCH
DO YOU WORTH?

4. A career brand is an image that
portrays you as an expert in your
field, attracts your ideal employer,
and reveals how you can help their
business.
How can you promote your
career brand effectively, to stand
out among increasing competition
in workforce?

5. WHAT
you are going to market about yourself
WHO
you are going to market yourself to
WHY
you are going to market yourself to them

6. 1. Provide direction ~ to help eliminate trial and error. As a
result, save time and money.
2. Network with industry players
3. Identify your skills Marketing these, not job history &
accomplishments, puts you in high demand
4. Determine what industries your skills fit into
5. Resolve setbacks - Fix your resume

7. Your plan answers these questions:
1. What have I accomplished, where am I now and where
will my career be if I do not take action?
2. Where do I want to go with my career?
3. How do I get to where I want to go?
4. How do I put my plan into action?
5. What do I need to change if I am not getting success?

8. • Understand trends in your career field
• Study the companies you would like to work for
• Interview industry professionals
• Consult resources
Use this information for
your cover letter, resume
and job interview

9. YOU + SALARY
SKILLS PERKS
EVERY MKTG
WHERE TOOLS

10. STRENGTHS WEAKNESSES
- Work experience - Education - No experience – Lack of knowledge
- Technical skills & knowledge (skills) - Inconsistent with jobs
- Personal characteristics (ethics) - Weak technical knowledge
- Strong network of contacts - Lack of skills
- professional associations - Negative Personal characteristics
OPPORTUNITIES THREATS
- Field Trends (technology) - Field Trends (downsizing)
- Field need your skill-set - Competition
- Location - No jobs for your degree
- Strong network - Competitors with superior skills, exp.
- Field advancements - Limited Advancement

11. Résumé - Curriculum Vitæ - Bio-data
(CV)
(Fr.) Summary (It.) Course of my (Eng) Biographical
Typical life data
is a document used provides an Resume + physical
by individuals to overview of a attributes, such has
present their person's life and height, weight, hair
background and qualifications /skin/eye color, & a
skillsets photo

14. • Clean & professional attire
• Clean & polished dress shoes
• Well-groomed hairstyle
• Cleaned & trimmed fingernails
• Minimal cologne or perfume
• Well-brushed teeth &fresh breath
• No gum, candy etc in your mouth
• Minimal jewelry