1. How did you use new media technologies in the construction and research, planning and evaluation stages? Evaluation of Magazine Advert/CD Cover Design/Music Video Question 3

3. YouTube and other new media technologies While undertaking my media project, an important new media technology I used was YouTube. YouTube is what allowed me to broadcast the main product in allowing easy access for the potential audience to consume our music video. You can find my music video from this link: http://www.youtube.com/watch?v=Dhs7c-dnmgs YouTube also allowed me to publicise and share the video in the evaluation stage to other people in order for me to receive critical audience feedback. With the audience feedback, this allowed me to amend a couple of things in the music video to make the video have the potential to be a marketing vehicle. YouTube also allowed me to research and plan for our music video. I was able to look at indicative music videos of our chosen genre which is rap which gave me ideas on how our finished product could look like as this would be following the codes and conventions.

4. YouTube and other new media technologies continued [Screen Shots] This is how I wanted the start of the video to be like where it would focus on setting, location, the artist. This is a tracking shot of J.Cole walking along the road. This is the same type of camera angle and shot I wanted to incorporate in my main product. All of this was done through research and planning stage to know how I would want the video to look like. This is a split screen which I researched when constructing my music video. I wanted to use a special effect and a split screen was one of them. This split screen in rap music videos is something I researched when planning to make my music video.

5. Screen Shots Continued This is another type of shot and camera movement I incorporated in my main product. I used a rolling and tracking camera movement at a straight eye level angle with the artist looking away from the camera which challenged codes and conventions. Also the location here is similar to the location of my video as my music video was situated at secluded road paths, near garages, car parks and dead end roads. Looking at this indicative video on YouTube, helped me plan and construct my music video by getting ideas from other real media products.

7. Facebook Facebook was a new media technology I used for my media project. Through the construction, research, planning and evaluation stage, I was able to use Facebook for a number of things. I was able to use Facebook for critical audience feedback on my main product and ancillary texts which helped me in the construction and evaluation stage.

11. Audience Feedback to Magazine Advert My magazine advert has been related to my CD digipak design as I have now decided to put my picture in black and white. The reason why I have made this decision to change the magazine advert from colour to black and white is because I conducted a focus group and also a questionnaire and asked the potential audience what colour theme for the photo would suit better for the magazine advert. The majority of the audience said that black and white would be a good colour theme for the advert so this is why I changed the colour theme as I am promoting the artist to the potential audience and it is important to give the audience what they want to see in the media product. The colour theme was a very important factor as the colour in the advert is what makes the product stand out and can generate a higher consumption unit to make it a marketing vehicle. This is where I followed codes and conventions in making this a good magazine advert that potential consumers will want to consume.

14. Audience Feedback to CD/digipak design

20. Screen Grabs

22. Microsoft Word, Microsoft PowerPoint and Paint I used Microsoft Word to write up my production schedules, production diaries, the artist’s research file, the treatment for the music video, the risk assessment and the Look Doc which then allowed me to put this up on my blog. I also used Paint to grab screen shots from my music video and indicative music videos to show how I used different camera shots and angles from real media products.

23. Photoshop and InDesign I also used Photoshop and InDesign to construct my magazine advert and CD cover design. Photoshop and InDesign helped me to create effects and also crop out things from photos. I had a couple of difficulties in using Photoshop when making my ancillary texts so I went through some tutorials online on Youtube which assisted me in using the programme efficiently. http://www.youtube.com/watch?v=ZPOGXYJtafw http://www.youtube.com/watch?v=94BMoqtur1Q

24. Google, Apple Mac and CDs I used Google for the research of related CD design and Magazine advert to get a rough idea of how I would make my ancillary texts look like. E.g. Colour scheme, framing, type of shot etc... I also used an Apple Mac which was quite tricky at first but I finally got a hand on it during the process of my media project. I used the Apple Mac for editing and to construct the music video. I also used CD discs to burn my music video on it so that I could have a duplicate of the original copy just in case something happens to the main product.

25. Blogspot and Slideshare I also used blogs to record everything I did for my media project. You can find this on my blog address- http://wwwmusicvideo-daniel.blogspot.com/ And http://wwwmusicvideo-daniel.blogspot.com/ I also used Slideshare which allowed me to upload powerpoints as this helped me to present my evaluation in a professional way.

26. Digital Components Used for construction and evaluation