3. Differentiating our network ensures success
#1 Professional
Social Network
Plan Requirements Timeline Financials
4. Expanding the network
ensures growth
LinkedIn
US
UK and
Europe
China
and
Japan
India
Plan Requirements Timeline Financials
5. new markets entry needs research
Understand
the Culture
Tailor the
service
Success !
Plan Requirements Timeline Financials
6. New services will ensure
competitive advantage
New
Social
features
Sharing Posts
and Status
Event
Activity/Invites
Real Time
updates
News feed
Smartphone
application
Multiple
languages
Plan Requirements Timeline Financials
7. Smartphone users are increasing
Plan Requirements Timeline Financials
0
200
400
600
800
1000
1200
1400
2008 2009 2010 2011 2012 2013
Smartphone users growth (in Millions)
8. New features will engage users
Social
network
features
Smartphone
access
More time
spent in
website
Plan Requirements Timeline Financials
13. Revenue streams benefit as number
of users grow
Revenue
Advertising
Job
postings
Subscriptions
Corporate
solutions
Primary
research
Plan Requirements Timeline Financials
14. Cost of LinkedIn growth plan
Improving system,
20
International
operations, 15
Partnerships, 10
Plan Requirements Timeline Financials
15. New income of this plan enlarges
profits
$0.3B $0.8B $1.1B
Plan Requirements Timeline Financials
16. Return On Investment of $45M
98% vs. 4.27%
Plan Requirements Timeline Financials
17. This Plan lead to new opportunities
IPO
Plan Requirements Timeline Financials
