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China and the Global Publishing Market ,[object Object],[object Object],[object Object]
Number of Native Speakers (millions) Source: http://encarta.msn.com/media_701500404/Languages_Spoken_by_More_Than_10_Million_People.html
More than Native Speakers… The English-Speaking World’s population includes Australia, Canada, Ireland, New Zealand, South Africa, UK, US, Guyana, Jamaica, Bangladesh, India,  Pakistan and Sri Lanka
Distribution of Native English Speakers in the Major Publishing Markets (millions)
Distribution of the Total Number of Native and Second-Language English Speakers (millions) David Crystal, 2005 Total 941 m
From Speakers to Book  Markets
From Speakers to Book Markets…
Distribution of Annual Sales   China and the English-Speaking World Total US$ 51bn
Distribution of Annual Sales     The English-Speaking World Total 35.91 US$bn
The United States of America ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SWOT Analysis of the US Market ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The United Kingdom ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Australia ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Canada ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
South Africa ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
New Zealand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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China Global Publishing Market Workshop Beijing September 2007

  • 1.
  • 2. Number of Native Speakers (millions) Source: http://encarta.msn.com/media_701500404/Languages_Spoken_by_More_Than_10_Million_People.html
  • 3. More than Native Speakers… The English-Speaking World’s population includes Australia, Canada, Ireland, New Zealand, South Africa, UK, US, Guyana, Jamaica, Bangladesh, India, Pakistan and Sri Lanka
  • 4. Distribution of Native English Speakers in the Major Publishing Markets (millions)
  • 5. Distribution of the Total Number of Native and Second-Language English Speakers (millions) David Crystal, 2005 Total 941 m
  • 6. From Speakers to Book Markets
  • 7. From Speakers to Book Markets…
  • 8. Distribution of Annual Sales China and the English-Speaking World Total US$ 51bn
  • 9. Distribution of Annual Sales The English-Speaking World Total 35.91 US$bn
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.