3. Brand the Block is a Direct Mail content oriented
campaign designed for targeted communities.
Content is specifically generated for each recipient that
has a compelling call to action to an Associates profile.
Territories of Owner-occupied homes have been created,
with target profiles and custom content to set CBE
agents apart.
4. Stuff You Should Know about direct mail
• Direct mail doesn’t work when you’re blindly fishing
• direct mail works when it’s personalized
• direct mail works when it’s relevant to a mindset
• 70% say snail mail is more personal then internet marketing
• 39% of consumers tried a new product/service because of direct mail
• 60% of woo’d consumers visited a website because of a mailer
6. Sellers are directed to the
agent’s call-to-action page
and then managed with
unique CRM.
7.
8.
9. Agent actions
• Signup for territories
• Sign agreement
• 12 month commitment
• provide credit card
• Cultivate Community
• Take inservice
10. Policy Considerations
• credit card on file
• monthly charge
• 1 year commitment
• $500 early termination
• Exclusive, but not protected
• Teams ok, but not shared
• Only 2 Territories in 1st week
14. Territories
• 200 Owner occupied properties
• targeted based on average price point
• Probability of a move
• salability of the homes
$250 / month per territory
15. Additional Marketing
• Know the community
•CBX
•NARrpr.com
•eNewsletters / newsletters
•page on your website
•community events
•pinterest page
•Facebook page
•FSBO / Expireds