Five social media tips you can implement today

Five Social Media tips you can use today
Social Media tips
you can use today.
5

Who
am I?
>  Client Services Director and Director of Digital
at Mr B & Friends
>  More than a decade of social media
experience – business and pleasure

First of all,
How’s your
customer
service ?Social
media
is
just
a
new
way
of
communica3ng.
But
unlike
the
telephone,
or
email,
you’re
on
the

record.
If
your
customer
service
isn’t
up
to
scratch,
exposing
it
through
social
media
is
a
bad
idea.
Before

you
go
public,
make
sure
the
people
represen3ng
you
are
empowered
to
do
the
job
properly.

I’m just trying to ﬁgure out what it is
about Comcast service that you
don’t want to keep.
OK, but I’m trying to help you.
But how is that helping you? How is
that helping you? Explain to me how
that is helping you!
This phone call is actually a really
amazing representative example of
why I don’t want to stay with Comcast.
The way you can help me is by
disconnecting my service.
Here’s
a
transcript
of
a
telephone
interac3on
between
a
Comcast
customer
and
Comcast
customer
services
that
went
viral.
Clearly
not
the
way
Comcast
want
exis3ng
and
poten3al
customers
to
perceive
them.

Get clever with
pictures.1
Social
media
is
a
crowded
place.
You
need
to
stand
out.

18% more
clicks.
First
oﬀ,
posts
with
an
image
are
more
likely
to
be
clicked
than

those
without.
Not
by
much,
but
more
likely
nonetheless.

89% more
favourites.
BeGer
s3ll,
posts
with
images
are
signiﬁcantly
more
likely
to
be
“favourited”.

150% more
retweets.
And
hugely
more
likely
to
be
retweeted.
Consider
the
increased
reach
that
your
brand
will
have.

Brands
are
becoming
smarter
at
using
speciﬁc
features
of
various
social
media
channels
to
their

advantage.
Here’s
the
recent
TwiGer
image
preview
within
the
3meline.
It
crops
part
of
the
image.

Spo3fy
have
cleverly
ensured
that
the
parts
of
the
image
that
have
been
cropped

out
tell
a
story
when
the
user
clicks
on
the
image
to
see
it
in
full.

A
simple
example
of
taking
advantage
of
TwiGer’s
recent

feature
in
which
4
images
are
grouped
together
into
a
grid.

Here’s
Pinterest,
one
of
the
most
eﬀec3ve
ways
to
engage
with

people
who
respond
well
to
images.

Omnicore
(A Pinterest Postscript)
PS:
if
your
target
audience
is
female,
Pinterest
is
for
you.

Keep it
real.2
How
believable
and
on-‐brand
is
your
social
media
ac3vity?

If
it
isn’t,
you’ll
be
found
out.

Don’t
think
about
this
for
too
long:
which
brand
posted
this?

Well
done
if
you
guessed
it
was
Audi.
But
it’s
not

very
“Audi”,
is
it?
Audi’s
followers
thought
the
same.

Talk about things people will
connect with your business.
Don’t
be
afraid
to
step
outside
your
comfort
zone
from
3me
to
3me,
but,
in
general,
think
about

whether
your
audience
will
believe
that
you
really
said
it.

Schedule your
activities carefully.
5
tweets
in
quick
succession
says
“there’s
a
PR
person
doing
this”.
Use
tools
like
Buﬀer
to
ensure
that

your
ac3vity
is
3mely,
and
targets
periods
when
your
audience
is
ac3ve.

Don’t jump on the
#bandwagon.
It’s
really
easy
to
hijack
a
hashtag,
hoping
to
pick
up
some
traﬃc.

Here
we
have
Wella,
trying
to
get
on
the
Game
of
Thrones
bandwagon.

Ann
Coulter
thought
she’d
post
her
own
version
of
Michelle
Obama’s
“Bring
back
our
girls”
tweet.

It
didn’t
end
well.

Tell a
story.3
People
engage
with
stories.
It’s
preGy
much
built-‐in.

https://www.youtube.com/watch?v=XpaOjMXyJGk
Whilst
you
watch
this,
ask
yourself
what
it
has
to
do
with
selling
soap.

The goal is to get people
talking and sharing.
The
halo
eﬀect
of
producing
amazing,
shareable
content
is
compelling.

Blend social with
physical.4

A
great
way
to
get
people
sharing
your
brand,
content
and
products
is
to
provide

them
with
relevant
oﬀers
based
on
when
they
are
physically
close
to
your
stores.

Apple’s
iBeacon
lets
you
detect
when
your
customers
are
in
your
premises.

But
how
do
you
get
them
online?
We’ve
all
used
hotel
and
coﬀee
shop
WiFi
hotspots
that
make
it

horribly
diﬃcult
to
connect
–
but
there
are
beGer
ways.

In
this
case,
from
Fusion
WiFi,
we
do
a
liGle
social
sharing
in
exchange
for
our
connec3on.

This
is
the
real
win,
though.
Detailed
insight
into
the
people

who
are
using
your
facili3es.

Don’t broadcast,
engage.5
Consumers
are
bombarded
with
adver3sing,
marke3ng,
product
insights
and
offers.
You
can
tell

them
all
about
what
you
have
to
offer,
but
you’ll
find
its
more
effec3ve
to
talk
to
them.

Instead
of
shou3ng
“look
at
our
nice
green
dress”,
how
about
ge^ng
people
to
share

selﬁes
of
how
great
they
look
wearing
it.
Which
is
more
likely
to
be
shared?

Ask for opinions.
Ask people to vote.
Instead
of
telling
people
what
you
want
them
to
hear,
ask
them

a
ques3on.
Ask
them
to
interact
with
you.

Get a £10 John
Lewis voucher
when you
spend £100
What would
you do with a
£10 John Lewis
voucher?
Which
one
is
more
likely
to
make
you
interact?

Which
one
is
more
likely
to
make
you
interact?

So, to recap:
1. Get clever with pictures
2. Keep it real
3. Tell a story
4. Blend social with physical
5. Engage, don’t broadcast
But above all, have great
customer service.

Thanks!
@jamesinyk
@mrbandfriends

Five social media tips you can implement today

Recomendados

Recomendados

Más contenido relacionado

La actualidad más candente

La actualidad más candente (20)

Destacado

Destacado (10)

Similar a Five social media tips you can implement today

Similar a Five social media tips you can implement today (20)

Último

Último (17)

Five social media tips you can implement today