Hans Leijström, Digital Strategist and Business Developer at Sublime http://www.sublime.se, presents how technologies shaping the future of social media. Follow Hans @iceman65.

1. Photo: Nakedsky
M.Sc. Hans Leijström
Digital Strategist & Business Developer at Sublime Consulting AB
hans.leijstrom@gmail.com @iceman65 LinkedIn
SUBLIME CONSULTING AB , VISIT: MÄLARTORGET 19, OLD TOWN STOCKHOLM, PHONE: +46 8-459 96 00, E-MAIL: INFO@SUBLIME.SE
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2. Social Media
Photo: Scott McLoud
This is a
SOCIAL
OBJECT
Photo: woodleywonderworks
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3. The Smartphone Timeline
1.2 billion
smartphone
subscribers
1994
1996
2002 2003
2007
2012
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4. Pope Benedict
St. Peter's Square in 2005 vs. 2013
Pope Francis
2010
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5. Mobile is The Future!
13 %
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6. Top 3 - Technology Breakthroughs
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7. 7
Flexible Display
2008

8. 2008 –Cloud Computing - 2008
"If you look at Google Trends, 'cloud computing' came out of nowhere in 2008”
Photo: Dell Inc.
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9. 2008 – Spotify Public Launch - 2008
Analogue goes digital and digital goes analouge
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10. The Internet of Things (IoT)
+37 billion by 2020
<
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11. The Internet of Things (IoT)
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12. The Internet of Things (IoT)
“Appcessories”
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13. The Internet of Things (IoT)
Sensors, RFID-tags, micro chips, NFC etc.
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14. “Appcessories”
Lifelogging
Price: $279.00
Gamification
Price: $151.00
Price: $149.00
Price: $221.00
Collaboration
Quantified Self
IDC forecasts the number of annual mobile app downloads to
increase from 10.7 billion in 2010 to nearly 183 billion by 2015
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15. 15
“Appcessories”

16. Smartwatches
Price: $179.00
Price: $150.00
Price: $137.00
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17. Smart Chargers
Price: $150.00
Photo: Jason Jones
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18. Wearables
Price: $189.00
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19. Wearables
Photo: Patrik Tschudin
21.6 million US online consumers are willing to wear the
augmented reality glasses on a daily basis, as long as they
came from a trusted brand. Source: Forrester Research
Photo: Chairman of the Joint Chiefs of Staff
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20. Wearables
“Appcessories”
The most profound technologies are those that disappear
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21. 3-D Printing
Maker Movement
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22. Robots
“Appcessories”
Price: $22.000.00
Price: $521.00
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23. Application Program Interfaces (API)
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24. Location Based Services (LBS)
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25. Gesture Recognition
Photo: Intel Free Press
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26. Automatic Speech Recognition (ASR)
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27. Eye Tracking
Photo: Rob Enslin
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28. Augmented Reality (AR)
Photo: Cea.
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29. Unmanned Aerial Vehicle (UAV)
Photo: Tobias Björkgren
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30. Unmanned Ground Vehicle (UGV)
Photo: Mark Doliner
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31. Pong 1972 vs. 2013
Mind Control
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32. Big Data is Living in The Cloud
Pong 1972 vs. 2013
Mind Control
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33. The Future is Here! Are You?
2.5 billion people are connected to social media.
Social media will be effortless and everywhere.
Everything will be connected to social media.
Analogue goes digital and vice versa.
Big data equals big insights.
GO
Mobile
Photo: Sam Howzit
BE
Social
CREATE
Objects
CONNECT
Things
BUILD
Relations
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34. Go Mobile
Any Operating System
Any Window Size
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35. Be Social
Photo: Biger Hartung
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36. Create Objects
After Event
3 records
”Long-Tail”
Before
Event
2010-2012
During Event
10 minutes
10. Felix Baumgartner’s supersonic freefall from 128k’
1. PSY – GANGNAM STYLE
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37. Connect Things
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38. Think Social Media in everything you do!
But, online is no substitute for offline
Photo: Anders Frick
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39. Thank you!
Be smart
Photo: Steve Garner
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