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Bringing Together Online and Onsite Technologies
To Support Large-Scale Civic Participation
Agora2.0
M. Milano & G. Schiavo – Munich, 29th of June 2013
From challenges to possible solutions
Outline
Future Research Directions
Agora2.0 – Field Study
The Digital Divide
Agora2.0 – Pilot Study
Lessons Learnt
6
5
4
3
2
1
Trento as a Lab
Connectivity and Internet Access in Italy (as of 2012)
Digital Divide
Whole population
55.5%
Access for >65
Has
Has Not
88.2%
Source: ISTAT 2012
Online vs Offline
Two Worlds
Are they similar?
Same needs?
Different Communities
Not very familiar with the Internet and/or
Web-based platforms for social
engagement
Offline
Are familiar with the Internet and use it to
search for information and to stay in touch
with friends and family
Online
1 1
2
3
Know how to engage with others on online
forums/chats and social networking
platforms
Prefer online fast interactions with the
public administration and use online
services when available for personal
matters
2
Prefer to talk to people rather than email
them. They privilege face-to-face
interactions when possible
3
They appear to be the more active
citizens, those who call in to report on an
issue or voice their concerns
Engaging with the Public Administration
Trento as a Lab
Observe citizens’ current communication
and interaction patterns and type/level of
engagement with the Public
Administration (PA)
Test Agora2.0 with a tech-savvy sample
of University students
Partner with City of Trento’s Public
Relations Office (PR) and test Agora2.0
in a real setting
Project Outline
Field
Observation
Field Study
Pilot Study
Duration: 4 weeks
Duration: 1 week
The Old-fashion Way
Civic Engagement
Location-sensitive content
Agora2.0
Civic Engagement for the XXI Century
How it works
Agora2.0
Connect online and onsite communities
and integrate information from both
interaction domains
Post Idea Online
Vote on Idea
Onsite
Vote on Idea
Online
System
Architecture
Voice the Web
Online
Pilot Study at University of Trento
7
days 557
votes
Watch me, I’m cool!
Public Display
Attract passers-by attention
(1074 people)
Challanges
Engage potential users (250
final users, 290 votes)
Final Goal
Community engagement and
group discussion support.
Generate awareness of
online deliberation tools
Key Factors in Designing Agora2.0-like Systems
Lessons Learnt
Templates
Large public display and easy interaction technology allow low-barrier
entry to voting onsite
1
3 Location matters
Content is key to engage potential users2
Future Research Direction
Improving Agora2.0
Promote
Website
Posting
Onsite
Focused
community
THANK YOU!
Gianluca Schiavo Marco Milano
Jorge Saldivar Tooba Nasir
M. Zancanaro G.Convertino
Those behind all these slides
Research Team

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Agora2.0 - Bringing Together Online and Onsite Technologies To Support Large-Scale Civic Participation

  • 1. Bringing Together Online and Onsite Technologies To Support Large-Scale Civic Participation Agora2.0 M. Milano & G. Schiavo – Munich, 29th of June 2013
  • 2. From challenges to possible solutions Outline Future Research Directions Agora2.0 – Field Study The Digital Divide Agora2.0 – Pilot Study Lessons Learnt 6 5 4 3 2 1 Trento as a Lab
  • 3. Connectivity and Internet Access in Italy (as of 2012) Digital Divide Whole population 55.5% Access for >65 Has Has Not 88.2% Source: ISTAT 2012
  • 4. Online vs Offline Two Worlds Are they similar?
  • 5. Same needs? Different Communities Not very familiar with the Internet and/or Web-based platforms for social engagement Offline Are familiar with the Internet and use it to search for information and to stay in touch with friends and family Online 1 1 2 3 Know how to engage with others on online forums/chats and social networking platforms Prefer online fast interactions with the public administration and use online services when available for personal matters 2 Prefer to talk to people rather than email them. They privilege face-to-face interactions when possible 3 They appear to be the more active citizens, those who call in to report on an issue or voice their concerns
  • 6. Engaging with the Public Administration Trento as a Lab
  • 7. Observe citizens’ current communication and interaction patterns and type/level of engagement with the Public Administration (PA) Test Agora2.0 with a tech-savvy sample of University students Partner with City of Trento’s Public Relations Office (PR) and test Agora2.0 in a real setting Project Outline Field Observation Field Study Pilot Study Duration: 4 weeks Duration: 1 week
  • 8. The Old-fashion Way Civic Engagement Location-sensitive content
  • 10. How it works Agora2.0 Connect online and onsite communities and integrate information from both interaction domains Post Idea Online Vote on Idea Onsite Vote on Idea Online
  • 13. Pilot Study at University of Trento 7 days 557 votes
  • 14. Watch me, I’m cool! Public Display Attract passers-by attention (1074 people) Challanges Engage potential users (250 final users, 290 votes) Final Goal Community engagement and group discussion support. Generate awareness of online deliberation tools
  • 15. Key Factors in Designing Agora2.0-like Systems Lessons Learnt Templates Large public display and easy interaction technology allow low-barrier entry to voting onsite 1 3 Location matters Content is key to engage potential users2
  • 16. Future Research Direction Improving Agora2.0 Promote Website Posting Onsite Focused community
  • 18. Gianluca Schiavo Marco Milano Jorge Saldivar Tooba Nasir M. Zancanaro G.Convertino Those behind all these slides Research Team