1. Why do places need re-branding? Explain how the decline of primary and secondary industries and subsequent growth of tertiary industries means that places need to rebrand Understand the concept of rebranding and how regeneration has developed over the years

5. What is rebranding? Rebranding is the way or ways in which a place is re-developed and marketed so that it gains a new identity. It can then attract new investors and visitors. It may involve both re-imaging and regeneration. Re-imaging is the remodelling of areas to counter negative perceptions and provide “post-industrial” functions e.g. retailing, leisure and tourism. Regeneration is a long term process involving social, economic and physical action to reverse decline and create sustainable communities.

9. Which types of places are re-branded?