Blog DivineEquine submitted by Michelle Redel for Internet marketin

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Humber Internet Marketing Final Project
Submitted By Michelle Redel BFA - April 24/2012

2. Perspective
 Marketing through the Internet
has many benefits: lesser
marketing costs and wide
exposure are the basic
advantages of internet
marketing.
 There are many ways through
which a company can promote
its product and services in the
internet- For instance through-
various websites, emails, forums,
blogs and articles. Internet
marketing is a very effective tool
for advertising and promotion
due to audio-visual features.
 Through online marketing, you
can reach to masses. It focuses

3. Internet Users and Potential
Reach

4. Internet Users World Wide

5. Internet Marketing as a Tool
Internet Marketing as a tool can have many
benefits. If you have a quick look at the previous 2
slides you can see by the statistics that the internet
is a powerful tool because so many people use it
and rely on it worldwide on a daily basis and
continues to grow. This gives it an abundance of
potential now and unlimited potential as we
progress into the future as well.
Even for small businesses who have a small budget
for advertising and marketing can utilize internet
marketing and reach as many as those big
businesses who have bigger budgets to work with.
This makes internet marketing user friendly and
proves that you don’t have to be a genius to
capitalize on the use and benefit from it, there are
no boundaries.

6. Overview
List of all social media sites
•http://www.youtube.com/user/divineequineblog?feature=mhee
•http://twitter.com/#!/DivineEquine1
•http://www.facebook.com/DivineEquine1
•http://divineequine.blogspot.ca
•http://pinterest.com/divineequine

7. Blog Topic - DivineEquine
 My blog named DivineEquine is a personal blog
dedicated to Equestrian Topics and discussions
from The History on the evolution of the horse to
current events in the Horse world. Posts may also
include Horses related topics such as Horses in Art,
Tips on Training, Nutrition, Breeding, Horses in
Sports and Racing, Horse Vacations, or anything
that I find current in the world of Horses.
 I chose this topic because I have a lifelong passion
for horses and thought it would be a topic that I
would have plenty of resources to write and blog
about. It's targeting audience is for people like
myself who are Equine enthusiasts, whether it be
through history and art, or perhaps as a rider, owner
or breeder on a small scale.

8. Blog Persona
The typical persona profile for my blog would be
mostly females from those who see themselves
as Equine Divas, to those who are more
focused on horses as a hobby or own them for
pleasure riding, etc. They are aged 20-50 years
old, have some formal education and are
employed in order to supplement what can be a
costly venture even as a small time horse
owner and equine enthusiast.

9. Target Market
 Geographic and locations for this profile may
include both town and country residents living
in North America, Europe, Australia, and
Central America.
 Psychographics for this profile may include
people who value Horses and outdoor
activities, like to spend their extra time and
money on horses as a hobby, or as amateur to
advanced equine enthusiast.
 Behaviouristics for this profile may include
those who are looking for entertainment and
information related to horses and the Equine
industry, from those who have simple
interest to those who are more informed
formally by education.

10. Blog Post Title List for
DivineEquine
1. Eclipse and the DNA of a Champion - April 10/2012
2. Monterosso provided Godolphin with first Win since 2006 – April 4/2012
3. Horse Vacation Destinations – March 28/2012
4. Equine Vet Technologies Used Today – March 21/2012
5. OLG Proposes Redirection of Racetrack Subsidies – March 13/2012
6. Jockey Club sets up Racehorse Injury Reporting website – March 8/2012
7. Threats to Horse Racing Subsidy Sends Industry People to Defend their
Turf – February 22/2012
8. Black Caviar Undefeated Queen Sprinter World Wide of Thoroughbred
Racing as of 2012 – February 13/2012
9. A Horse , a Horse my kingdom for a Horse – February 7/2012
10. Children as Activists for The Million Dollar Horse March – February 1/2012
11. Muybridge and the Discovery of Four of the Floor – January 23/2012
12. Van Gogh's Earlobe 2011 – January 20/2012

11. Summary of Performance
 Total Facebook Likes now 48
 Pinterest 15 following & 15 followers
 Blog visits Pageviews to date is 572
 Twitter 151 Tweets, 34 following, 18
Followers
 YouTube 7 Total subscribers
 HubSpot Grader 59

12. Business Review of
DivineEquine
Blog: Besides using Google analytics I have also
added tools directly onto my blog as shown above
here. They are informative and add details for the
viewer to see and the blog writer to show off. I like the
clustr maps because it shows you exactly when and
where the visitors came from.
For Google analytics from Feb 1 – April 23 the totals
are as follows:

13. Business Review of
DivineEquine 2
Twitter: Total to date is 151 Tweets, 34 following and 18 Followers. I think
twitter is my least favorite method of social media used. Basically most of
tweets were streamed from my Facebook page. So I put the least amount of
effort into it and the results basically reflect that. I’m personally not into
“tweeting” because I feel no need to know tidbits of useless information every
30 seconds and its not enough detail to really grab my attention. I really find it
more annoying then anything else really, so I would probably have slim to no
use for twitter for future use either personally or professionally. In summary, I
am not a sheep therefore I find no need to Tweet!
Facebook: Currently is Total 48 Likes, Friends of Fans 17,887, weekly Total
reach 225 and 1 talking about this. As we already know that this information
changes and varies from week to week as has been recorded in the metrics. I
find facebook relatively user friendly and find doing daily posts is not a
problem as long as there is some relevant information to post. So I would
personally and professionally continue to use facebook as long as it stays
relatively streamlined. I may not have the most likes but pushing 50 is
fabulous for now considering it is still fairly new page.

14. Business Review of
DivineEquine 3
YouTube: Although I did post regular weekly videos, I only ended up with
7 YouTube Subscribers. I’m not sure if its average or not but feel as the
YouTube is really secondary to the blog itself and facebook and also
harder to market in getting people to join it. I’m on the fence with it as a
marketing tool and really depends on what your marketing and how
much you want to put into a tool that may not give much back in terms
of results or metrics from it.
Pinterest: 15 followers and following. As for Repins I lost count because it
does not automatically tally and save those results for you, but I did
have many repins, it’s true. Again what you put in is what you get out of
it, the more pins you add the more people take notice and repin, and
join you - simple.
Social bookmarks: The only bookmark I joined was Reddit, which
notified me that in the category of horses that one is not allowed to post
personal blog or website info, which I did anyways and managed to
drive some traffic from it to my blog. StumbleUpon, Digg and Delicious I
did not have a chance to really touch upon or use them at this point but
would in the future for business traffic.

15. Business Review & Indicated
Actions
Key Learning's and Suggestions:
What I learned with Internet marketing is that what you put in is
what you get out of it. It is a very time consuming activity and
depending on your chosen subject can determine how much
traffic your site can drive to itself without any additional help
vs. how much you need to work on optimizing your sites by
using the various channels and methods of optimizing your
site and driving traffic to it with tools to help make the site
popular and savvy on the world wide web.
If I was doing this as an actual business or to even make money
personally then I would have to increase my efforts in order to
maintain all of the elements that were created along with
additional efforts to streamline and navigate additional traffic
to the blogs and social media sites, in order to maximize its
full potential. Such as joining more social book marking sites,
joining more relevant social media sites and increase number
of posted blog posts topics, etc.

16. Recommendations
o Website : No I don’t plan on having a web-site at this point. If I were
creating an actual business then most likely I would also plan to
implement some type of E-commerce web-site in conjunction of
what has already been started or suitable for a real Equine business
on the Internet.
o Blog: I am quite happy with my blog the way it is. I like the design
and content I have created for it and will try to continue it even if it is
just for personal use. Again if it were or does become a business,
that in hopes to profit I would add more elements and put more time
into it then I would be just for an assignment as it is now.
o SEO: Strategies to improve search rankings could include joining
more relevant social media sites, joining more social media book
marking sites. Add a sitemap, as it lists all your site content on one,
easy-to-use page which is great for visitors and search engine
crawlers alike. Also try to target a few relevant, good-quality sites
and directories that are full of useful info and that rank well on the
search engines, and try to get a link back from them these web-
sites. Web site usability and link development go hand in hand.
People tend to link to sites whose content they find useful and
informative.

17. Recommendations: PPC &
Mobile
o PPC: I only created one PPC and had some
Mobile Web
technical issues as well. Key words could be
App
Horses, Health, Equine, Nutrition, History, News,
Creation
Sports and Pedigree for starters. The competition is
anyone in the equine industry with a blog, website
or even print media campaign. The average cost per
click could be 2.50 per click to start, again without
having any budget information it is hard to even
project an average cost for this type of Ad.
o Mobile marketing: I find that this program is
somewhat buggy as well. I would try to include all
the relevant links from the social media section;
Twitter, YouTube and the Blog to be included with
the mobile marketing web application. Custom
content could be used for specific stories or
marketing of special products and sales, etc.

18. Top Ten Websites for Ad
Display
List of Top 10 websites for Ad display: This would be
more precise if there was an actual chosen product
or service. However here is the List I have chosen
for this category.
1. http://www.smartpak.com
2. http://www.eyeD.com
3. http://www.horse-canada.com
4. http://www.horseherbs.com
5. http://www.greenhawk.com
6. http://www.equlifestyle.com
7. http://www.BloodHorse.com
8. http://www.omegaalphaequine.com
9. http://www.thehorse.com
10. http://www.woodbineracetrack.com

19. Recommendations
Continued
o Social media: For this section I thought that the efforts we had been
doing is a social media campaign already and again I don’t have a
specific product or service as it is general equine info and would
need to establish this first to proceed with an actual campaign
o Affiliate marketing: does not apply to my business at this time
because the business needs to be clarified first. Also I would rather
introduce affiliate marketing later after the business and marketing
efforts have become almost exhausted with current efforts in order
to keep most of the profits internally, rather then giving a
commission at this point.
o PR: As I’m not impressed with Pitch engine because I was unable to
properly upload my intended press release, I highly doubt that I
would use it again. If there is a better softwear to use then I’m full of
ideas to write and release, until then scrap press releases done on
Pitch Engine.

20. Email Marketing
Recommendations
Email Marketing: My sample Email newsletter is shown here to
the right. For instance I would currently choose to write a
newsletter around the issues facing the Horseracing industry with
OLG and OHRIA currently:
OHRIA Budget 2012 Action Update
Last month, just after the Ontario budget was announced, we
asked you to phone NDP MPPs and help make the case for
protecting Ontario's horse racing industry. Together we mobilized
thousands of people and were able to get our industry included
as part of the NDP negotiations with the Liberals over the budget.
On Tuesday, MPPs will vote on the budget for the first time. It is one
of two votes that will happen in the next little while on the budget
that could defeat the government.
With the stakes so high it is critical that you phone NDP MPPs again
to remind them how important Ontario's horse racing industry is
to our economy. It is important that everyone in our industry
share our stories with the NDP. We need the NDP to understand
the serious degree of impact here.
I have been impressed by the NDP's commitment to stand up and
fight for our industry, and it is important in the coming days and
weeks, we solidify that by making our concerns part of their
negotiation.
This presents an incredible opportunity, but one that will only be
realized if we all stand together and everyone picks up the phone

21. Rationale
Why? Because I did it my way . . .
Well not exactly I’m just trying to fulfill the course outline
obligations by learning and trying to adapt to the ever
changing technology available to marketers and those using
the internet in the hopes of making it a profitable venture with
whatever business happens to be the topic or target subject.
So in part I would be using my own imagination and creative
juices to maximize the flow of potential customers to my web-
site. The other part would be more on a technical level as in
how to follow directions given and implement new ones of my
own that have potential to increase traffic and profits
simultaneously.
Nothing ventured, nothing gained as they say, as it is somewhat
by trial and error and the rest is up to the universe to deliver
and respond to those actions and seeds that are put out there
in hopes of achieving the desired response of the Marketing
piece being produced.

22. DivineEquine for All the Equine Enthusiasts
on Earth
Hope you enjoyed the presentation. The End