How to use Social media to stand out and get hired.

1. So you wanna work in Marketing?
Matt Hames
Social Media Strategist
Eric Mower and Associates
@mhames
linkedin.com/in/matthames

3. • About you.
• Your brand.
• Stand out.

4. You.

5. • You are in a unique position.
• Senior people at ad agencies can remember the day
they got e-mail.

6. • You can teach.
• But first, you have to prove you know something.
• So lets assume for a minute that your resume is on
Hot Jobs and Monster and all of those.
• You’re also sending your resume and cover letters to
a bunch of agencies all over the country.

7. • Social networks ask you to status cast.
• What are you doing? Working on. Where are you?
• What do you know?

8. • You need to get out the message of who you are,
what you like, and what you know.

9. Your brand.

12. • Two years ago, Agency.com held interviews for Web
2.0 experts in a web 2.0 world -- Second Life.
• IBM wrote a white paper saying that WoW Guild
Leaders were management potential.

13. • If you play in these worlds, add it to your resume.
• If you build 3D models in Second Life or Google Earth,
add it to your resume.
• Those are two of the “Second world” logos. If you
excel in a game or multiplayer world, tell people why
that makes you a good hire.

15. • Insert picture of you having a good time here.
• This isn’t a bad thing.

16. • There’s nothing wrong with having pictures on
Facebook of you partying
• Just balance it.

17. • Make LinkedIn the up-to-date you
• It should be 100% complete
• Get your name: http://www.linkedin.com/in/matthames
• Connect to important people

19. • Join relevant groups.

20. • Ask and answer
questions.
• Show off your
expertise.

21. • If someone gives you a “Best answer” LinkedIn calls
you an expert.

22. • Follow companies you want to work at.

23. • At EMA, we hired someone on LinkedIn.
• Our HR person went out looking for people who fit our
opening.
• Would he have found you?

24. • Follow agencies, or people at agencies who are on
Twitter.

26. • Can’t write?
• Speak your mind on YouTube.
• Create a Weekly Talk where you present your ideas
on your channel.
• Add your channel to your resume.

28. • Wordpress is a place to show off your knowledge in a
blog.

30. • If you update Wikipedia, or a blog
• Put it on LinkedIn and your resume!

31. • Slideshare is a place to show off your knowledge.
• In power point.

33. • Social bookmarking proves smarts.

34. Stand out.

36. Own the first page on Google

37. • In your cover letter, tell people to Google you.

38. usernamecheck.com

39. • If you can own your spot on Google.
• You can do it for a brand.
• Explain to people how to do it.

40. • But Matt, my name is Brad Pitt.

42. Buy your way on with PPC

43. • It’s a cliché, but you need to stand out.
• HR Google's everyone.