The document discusses the organizational structure of SMBonNET. It outlines several teams responsible for key functions: a sales team led by Janez Benčina & Marijan Mrhar, a localization and technology transfer team led by Samo Eržen, and an SME contents team led by Peter Černe. It also describes how SMBonNET works with strategic partners in different countries who organize dealer/business partners networks to find customers. Finally, it evaluates different organizational structures like country-based, product-based, and strategic partner-based models, noting both advantages and disadvantages of each.

1. Organisational
Structures

2. Structure and Organisation
• Sales organisation:
Janez Benčina&Marijan Mrhar & Team
• Localization and technology transfer:
Samo Eržen & Team
• SME Contents:
Peter Černe & Team

3. SMBonNET Structures
R&D Sales Outsourcing
Board of Directors
Chief Executive
AccountingPrograming
Contents
Sales Country 1 Sales Country 21Sales Country 1
Country 1 Country 2

4. Organisation by Strategic Partners
Strategic Partner
Sales Support of
DB
Content for
Develop
DP 1 DP 2 DP 3
Support of
Circle 1
Support of
Circle 2
Support of
Circle 3
Implementation Implementation Implementation

5. Customer 3
From Customer to SMBonNET
Strategic
partner
Strategic
partner
Strategic
Partner
SMBonNET
Cash flow
Customer 2
Customer 1
Dealer Partner
License Fee
Commission

6. Sales Organisation
• SMBonNET Slovenian TEAM
has to find and organize Strategic partners (SP)
Janez Benčina & Mrhar Marijan & Team 
• Strategic Partners in each foreign Country
has to organize BP network and Support for DBP
Name ??? 
• DBP partners
has to find Buyers in their Businesss Circle
Names ???

7. Localization and technology transfer
• SMBonNET Slovenian programers TEAM
has to transfer Technology experiences from RDV and Billans to
SMBonNET
Samo Eržen & Team of five programers
• Coordination of development programers TEAM
The goal is to have one and same program CODE
• Develop under direction of Strategic partners

8. Transfer of SME Contents
• SMBonNET Slovenian content TEAM
has to transfer contents from RDV and knowledge of SME Contents
Peter Černe & Content TEAM
• Transfer legally equal contents to Strategic Partners Staf
Coordinate and adjustment Contents to others legally
• Transfer Technologic KNOW HOW to Strategic Partners Teams
has to organize Support for Strategic partners Staff

9. Organization by Countries
Advantages
• Opportunity – Strategic
Partner can organize Sales
partners quickly
• Accountability – each is
responsible for its own
business part
Disadvantages
• Coordination
may take too long response
• Gap between top and bottom
• Small monthly income is for
convince DB problematic

10. Organisation by Product/Activity
Advantages
• Clear centralized focus on
helps meet customers’
needs
• Positive competition
between DB can help to
organize sale Network
• Better control as each
country a and each DB
can act as separate profit
centre
Disadvantages
• Duplication of functions
(e.g. different sales force
for each division)
• Lack of central control
over each separate
division

11. Organisation by Strategic Partner
Advantages
• Serve local needs better
• Positive competition
• More effective
communication between
firm and local customers
Disadvantages
• Conflict between local
and central management
• Conflict Duplication of
resources and functions

12. Organization Structures
Similar orgranization ways:
• Localization
• Transfer and use techologies
• Find Strategic Partner
• Organize country DB Network
• Pricing
• Similar sale strategy