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rethinking 3rd space 
project based approach to the 
planning and engagement of 
innovation places
If it costs £10M to develop a 200pmh racing car . . . . . . . . . . . . 
another £3M to go 220mph . . . . . . . . . . . . . . . . . . . 
£2M more to reach 225 . . . . . . . . . . . . . 
£1.5M gets you 227 . . . . . 
you quickly arrive at a diminishing 
return on investment - at the limits
The point is that at the margins, the limits of gain, every little extra 
comes with enormous pressure on individual components and 
increased risk of failure of the whole machine. 
Yet, it is at the limit, on the boundaries that we discover extreme 
innovation. 
the life blood of growing enterprise
In amateur off-road racing, one of the most highly stressed 
components is intentionally designed to fail. I doesn’t mean it’s 
made badly. It is simply sacrificial. 
A 500bhp race engine can cost a team upwards of £3000. 
Hi-performance transmission and drive-train, another £3000. 
If either were to fail . . . race over. Probably the whole season ends 
right there. 
the machine stops halt
So how is this preventable and why would we even try? 
The racing season is typically 12 rounds or events. 
If you complete 12 events it’s likely you have managed the 
machine. 
Maybe even scored enough points to secure the 
championship. 
continual improvement
More likely, you have survived 8 or 9 rounds. Won some and still 
gained enough points. 
In this scenario, it’s probable you have taken the machine to the 
limit, exploring its potential, developed and refined driving 
techniques and components. Continually improving. 
But along the way you have preserved the expensive engine and 
transmission. Maintaining output. 
can this be applied to workspace? 
you betcha!
Between the power-plant and the transmission 
resides the clutch. 
A collection of discs in a variety of hi-performance 
materials which, collectively, transform the power 
source into a compelling output driving the wheels 
producing motion
The multi-plate clutch as 
a design metaphor 
If all the driving force is connected to the wheels by a single 
component and it fails . . . game over. 
If the energy is distributed across multiple components, the 
risk of overall failure is substantially reduced.
So how can this be applied to 
workspace? 
Rather than creating fully resolved 3rd space, consider a range of 
components . . . seating, work surfaces, technology and other tools. 
Mix them up, keep it fresh, add sparkle, make curious and customisable!
Disrupt and r e d i s t r i 
b 
u 
t 
e 
Deploy a variety of work tools amongst the neighbourhood 
much as for the urban landscape. 
Vary the work settings to maintain agility.
The role of the concierge 
Observe and recalibrate to address underperforming zones. 
Coach. Suggest alternative arrangements and different tools. 
Feedback effectiveness. Measure outcomes. Reset.
gt 
Rinse and repeat 
But let that be the only habit. 
Don’t become complacent. Prevent innovation inertia. 
If it’s not broken, find out when it might break.
Re-shape your workspace, create 
something new that works and gets 
everyone working together 
g 
profitably
WORKSPACEMAN.COM 
innovation and creativity in the field of workspace performance

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Rethinking 3rd space

  • 1. rethinking 3rd space project based approach to the planning and engagement of innovation places
  • 2. If it costs £10M to develop a 200pmh racing car . . . . . . . . . . . . another £3M to go 220mph . . . . . . . . . . . . . . . . . . . £2M more to reach 225 . . . . . . . . . . . . . £1.5M gets you 227 . . . . . you quickly arrive at a diminishing return on investment - at the limits
  • 3. The point is that at the margins, the limits of gain, every little extra comes with enormous pressure on individual components and increased risk of failure of the whole machine. Yet, it is at the limit, on the boundaries that we discover extreme innovation. the life blood of growing enterprise
  • 4. In amateur off-road racing, one of the most highly stressed components is intentionally designed to fail. I doesn’t mean it’s made badly. It is simply sacrificial. A 500bhp race engine can cost a team upwards of £3000. Hi-performance transmission and drive-train, another £3000. If either were to fail . . . race over. Probably the whole season ends right there. the machine stops halt
  • 5. So how is this preventable and why would we even try? The racing season is typically 12 rounds or events. If you complete 12 events it’s likely you have managed the machine. Maybe even scored enough points to secure the championship. continual improvement
  • 6. More likely, you have survived 8 or 9 rounds. Won some and still gained enough points. In this scenario, it’s probable you have taken the machine to the limit, exploring its potential, developed and refined driving techniques and components. Continually improving. But along the way you have preserved the expensive engine and transmission. Maintaining output. can this be applied to workspace? you betcha!
  • 7. Between the power-plant and the transmission resides the clutch. A collection of discs in a variety of hi-performance materials which, collectively, transform the power source into a compelling output driving the wheels producing motion
  • 8. The multi-plate clutch as a design metaphor If all the driving force is connected to the wheels by a single component and it fails . . . game over. If the energy is distributed across multiple components, the risk of overall failure is substantially reduced.
  • 9. So how can this be applied to workspace? Rather than creating fully resolved 3rd space, consider a range of components . . . seating, work surfaces, technology and other tools. Mix them up, keep it fresh, add sparkle, make curious and customisable!
  • 10. Disrupt and r e d i s t r i b u t e Deploy a variety of work tools amongst the neighbourhood much as for the urban landscape. Vary the work settings to maintain agility.
  • 11. The role of the concierge Observe and recalibrate to address underperforming zones. Coach. Suggest alternative arrangements and different tools. Feedback effectiveness. Measure outcomes. Reset.
  • 12. gt Rinse and repeat But let that be the only habit. Don’t become complacent. Prevent innovation inertia. If it’s not broken, find out when it might break.
  • 13. Re-shape your workspace, create something new that works and gets everyone working together g profitably
  • 14. WORKSPACEMAN.COM innovation and creativity in the field of workspace performance