1. M.C. Esher (1938)

2. Prof. dr. ir. Berry Eggen -TU/e
Summer School on Design for Interactive and Cognitive Environments
Kasteel de Berckt, Baarlo,The Netherlands, 1.07.2013
Now you see it - Now you don't
User Experience Design for Everyday Life

4. #books: 450 000 000 $8 billion @ box office

5. Marauder’s Map
Magical Paintings
Invisibility Cloak
Wizard’s Chess
Chocolate Frogs

6. What is it that makes
the objects in Harry Potter
truly Magical?

7. Find Friends

8. Invisible Mercedes

9. Vocaloid

10. The true 'magic' of the magical
objects in HP does not rely on the
underlying technology, but
primarily stems from the
experiences that are triggered
and enabled by the objects.

11. and...
Now you see it
- now you don't

12. Experience
Knowledge Transformation
Industrial
Paradigms in Economic Value Creation
Reon Brand, Simona Rocchi (Philips Design, 2010)

13. Experience economy

14. Ambient Intelligence
Electronic environments that are sensitive and
responsive to the presence of people

16. Experience Design:
Insights & approaches

17. #1 Designing for User Experience
An experience is considered as “a story that
emerges from the dialogue of a person with his or
her world through action” (Hassenzahl, 2011).
The value of interactive systems lies in their ability
to support and mediate user experiences rather
than in the underlying technology or the physical
artifacts as such.

18. #2 Understanding Basic User Needs
Experiences are worthwhile to relive, remember
and communicate to others as they relate to basic
human needs like autonomy, competence,
relatedness (Sheldon, 2001).
Designing for user experience requires an
understanding of interactive systems at all levels:
form (how the system looks and interacts) and
function (what the system can do) should follow
from insight (why the system can help people to
satisfy their needs).

19. Basic User Needs: During this event I felt ...
Autonomy
That My choices were based on true interests and values.
Free to do things my own way.
That my choices expressed my "true self".
Competence
That I was succesfully completing difficult tasks and projects.
That I was taking on and mastering hard challenges.
Very capable in wat I did.
Relatedness
A sense of cantact with people who care for me, and whom I care for.
Close and connected with other people who are important to me.
A strong sense of intimacy with the people I spent time with.

20. #3
Seamless
integra/on
into
everyday
life
Calm technology: the periphery is informing without
overburdening because people can attune to
information without explicitly attending to it.
As information & communication technology becomes
increasingly mature, the technology itself can, need, and
will fade to the background of human activities
becoming far less obtrusive than is the case today.

21. TU/e - Industrial Design
User Centered Engineering
Playful Interactions
Smart Mobility
Intelligent Light Solutions
...

22. MS Design Expo 2013
Making Big Data Useful

23. Prof. dr. ir. Berry Eggen -TU/e
Summer School on Design for Interactive and Cognitive Environments
Kasteel de Berckt, Baarlo,The Netherlands, 1.07.2013
Now you see it - Now you don't
User Experience Design for Everyday Life
PART II

24. Alone together (Turkle, 2011)

25. Information overload,Times Square, NYC

26. Hide & Seek

27. Rhinoceros
Layar Safari (SanderVeenhof, 2010)

28. LOMAX Soundscapes (Spikman, 2010)

29. Calm Technology

30. Calm Technology
the periphery is informing without
overburdening because people can attune to
information without explicitly attending to it

31. Home Radio (Eggen et al., 2003)

32. Local Barometer (Gaver et al., 2010)

33. Mediated Intuition (Vegt, 2008)

34. Information Decoration

35. Data Fountain (van Mensvoort, 2006)

36. Agenda Wallpaper (Pieters, 2009)

37. Light Finder (op 't Hof, 2008)
ViviLumen (Szymanska, 2011)

38. LUMO (van Dijk & Mendels, 2006)

39. Peripheral Interaction

40. Human AttentionTheory (Bakker, 2013)

41. Peripheral Interaction (Bakker, 2013)

42. Peripheral Interaction (Bakker, 2013)

43. Now you see it - now you don't
as information & communication technology
becomes increasingly mature, the
technology itself can, need, will fade to the
background of human activities becoming far
less obtrusive than is the case today
e.g.: Weiser; Norman; Redstrom; ...; Eggen

44. thank you for your attention!