The years of 2012 and 2013 marked a strange impact on the SEO market, where rankings were hyped and even touched the ground levels.

1. Link Building survey 2013
The years of 2012 and 2013 marked a strange impact on the SEO market, where rankings were
hyped and even touched the ground levels. There is no doubt that several factors are
responsible to result into this consequence and to trigger the business it is essential to put on
drastic changes in the business strategy no matter if it will be based on redesigning of the
businesses and other departments. We all strongly agree to this fact that it is an “interesting"
time to get involved in link building and SEO space.
The market was shaken with various up and downs in the year of 2013 and so a survey is
essential in order to get in touch with the real market sentiments. We produced an Infographics
from the results just to realize some importantbits of data.
The survey managers
In order to know the proficient elements of this vast industry, it is bit interesting to know that
who the agents are after this task. Yes, the Link builders, team managers, executives and
owners are responsible to carry on this work. The market skills and a sharp vision of the
forthcoming scenario leads to execute this crucial task. The responsibilities of the survey
managers governs certain attributes in this huge field of SEO.
Companies however, spends a handsome amount for link building, thereby the analysis of the
future prospects need to meet with the amount spent. There are businesses out there spending
bucks to get proactive links in a sequence.
Challenges faced in link building
There are certain challenges which is faced by almost every link building team. Below
mentioned are few of the common challenges:
1. Finding link prospects
This is a bit deep prospect which deals with
link building using Google search
link building for B2B companies

2. blogs that link with competitors
2. Creating efficient processes
Many businesses and departments have been forced to unfold their business strategies and
reinventing the same, which is one of the key challenge faced currently.
3. Getting link prospects to respond
As the link market swells and reaches to different market managers there is definitely a huge
experimentation taking place which could be propositioning and getting better at outreach.
4.Determining anchor text strategy
A strategy need to be implemented which is precisely relative to your business goals and fits
well in your work forums.
5. Knowing which links are harmless or harmful
In order to get an idea of this there are certain tools and methods which proactively assist you
to get a better knowledge of linking campaigns.
Forms of link building
The market needs inquest parameters in varied firm and so link building also possess some
types:
Guest blogging (46%)
Content marketing Initiatives (21%)
Resource page link building (8%)
Digital PR (7%)
Paid linking (5%)
There are link building tactics which are most and least effective tactics. It is a key work of
respondents to rate the range of linking tactics in a scale of 1-5. We need to look for better
forms of link building undoubtedly, we need to look that what is working for our business and
what not, it is essential to strive for this.
What about the next 12 months?
For the next 12 months, the outreach dependent forms of link building going to be taking
priority. The responsible investors are targeting in tactics including guest blogging, digital PR,
Infographics and building relationships with webmasters. Many of us are driving this idea in our
mind that link building is highly responsible to invite traffic for the website and thereby leads to
high revenue generation, one of the main component of any business.

3. Author Bio:
Rajiv Dave is the founder and CEO of SEO outsourcing India. He is an impressive IT publisher and
a sharp visionary. SOI is first and foremost company that offers complete professional search
engine optimization and attractive SEO packages. SOI is involved in Guaranteed SEO service,
Online marketing campaigns, public relations. Product promotions, Social media networking,
online marketing for the companies, Mobile application development services and complete
Web development services. – Google +
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